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Description

Revolutionary new way to write a professional business plan that helps you identify the most effective business strategies for your situation.
Take this step to start your business, achieve independence, and become your own boss.
LATEST COURSE UPDATES FOR 2025:
Plan an AI-Powered Business for Rapid Growth:
Create a business plan for ventures using Artificial Intelligence and ChatGPT
10+ New Business Plan Examples:
Business plans for diverse industries, some with examples of 7-figure businesses by my students and clients to inspire you
Innovative and easy way to plan a business:
Start with just a three-sentence business plan to focus and build momentum
Expand to a Full Professional Plan:
Turn your simple plan into a one-page outline, then a comprehensive, high-potential business plan
Enhanced Financial Section:
Get detailed guidance on financials to strengthen your plan's credibility to attract big investors with ease (if needed)
Become a Stronger Entrepreneur:
Learn proven methods and mindsets to turn yourself into a stronger entrepreneur
LEARN FROM A $10,000,000 BUSINESS PLAN FROM A REAL STUDENT IN MY COURSES
You'll see the before and after of a business plan from a student in my courses who took his business from nearly zero revenue to millions of dollars.
The case studies in this course are real because the strategies work! Enroll now, and begin your journey as well!
DITCH USELESS FILL-IN-THE BLANK BUSINESS PLAN TEMPLATES
Tired of business plans that gather dust?
Generic fill-in-the-blank templates leave you with documents no one reads and strategies that don't work.
This is a widespread issue plaguing entrepreneurs, leading to wasted time and stalled businesses.
This course flips the business script with

real case studies and proven strategies took businesses from zero to millions.
In this course, you'll learn to think strategically and craft a business plan tailored to your unique vision.
No more one-size-fits-all solutions. I'll guide you to create an implementable, step-by-step roadmap that gets your business running on day 1 with a strong foundation.
INSTRUCTOR BACKGROUND: 20 YEARS OF INNOVATION IN BUSINESS PLANNING
My business plan book 'How To Write A Business Plan' is consistently one of the top business plan book on Amazon. It is used by a number of leading universities and high schools that regularly invite me to give talks about starting a business, business planning, developing business ideas, and entrepreneurship.
I've been an entrepreneur for 20 years, personally coached over 1,000 entrepreneurs, taught 850,000+ students online, and helped millions of entrepreneurs worldwide, some of whom created 6 and 7-figure businesses, and I would love help you too.
I UNDERSTAND THE BUSINESS PLANNING CHALLENGES YOU ARE FACING
Here are some of most common business planning mistakes made by entrepreneurs which are addressed in this course:
Confusion
Lack of confidence in your business decision-making
Cumbersome business plan templates that don't address your unique situation
Not knowing which business strategies are best
Not finding the right mindset, getting discouraged, and quitting
Over-planning and never starting
Under-planning and stumbling into costly errors
Stress! Lots and lots of stress!
I've coached many people in situations similar to yours. Plus, I've been there myself. I've felt the stress and confusion you might be feeling now. I know how difficult it can be, and I'll do whatever I can to help you put it all behind you.
THE INNOVATIVE BUSINESS PLANNING APPROACH 
This course introduces an innovative and simplified approach to business planning.
I have developed a new, much easier way to write a business plan that solves all the common problems entrepreneurs face and ensures your strategies are optimal.
Say goodbye to confusion, stress, frustration, confusing templates, and costly business errors.
My innovation is the 3-sentence business plan that focuses on the core elements of your business and naturally expands into a full business plan.
By concentrating on the most important aspects of your business, you'll plan correctly, make fewer mistakes, and ultimately create a stronger business.
After you create your three-sentence business plan, I'll show you how to expand it into a one-page business plan, and then into a full business plan with optimal strategies.
BALANCE THE BUSINESS PLAN WITH TAKING ACTION
You can't start without planning, but over-planning is a form of procrastination. This course balances the two.
Real-world execution of your business strategies is more important than excessive planning.
Each section of the course shows you how to plan your business, while at the same time giving you actionable, real-world advice for how to execute after you start. 
START PLANNING NOW, AND START YOUR BUSINESS SOONER
Upon completion of this business plan course, you will be able to write a good business plan on the very same day. The sooner you plan, the sooner you'll start your business with a stronger foundation, business model, and ultimately reach all your goals. So start today by enrolling in this business plan course. Stop waiting and start doing!
IS BUSINESS PLAN WRITING STILL POPULAR AND NECESSARY?
Some people say that writing a business plan isn't necessary. Indeed, it's less common among startups that dive in quickly without much planning. However, strategic business planning is still crucial, even if extensive business plan writing isn't always ideal.
BONUSES INCLUDED
Extra freebies and downloadable worksheets
Monthly office hours Zoom call with me and other students during which you can ask me questions, and get answers real-time in a conversation
My list of 50 business-success skills after course completion (business plan writing is only one of them)
THIS COURSE IS IDEAL FOR:
First-time entrepreneurs writing their first business plan
Entrepreneurs stressed and stuck on writing a business plan
People who want to create a great strategy before starting their business
People who need a business plan to help them raise money
Entrepreneurs starting an Ecommerce business, local business, affiliate business, self-branded business, innovative start-up, mobile app, B2B business, service business, or home-based business with one or two people
TYPES OF BUSINESSES YOU CAN PLAN WITH THIS COURSE
This course can help different businesses from local brick and mortar businesses to online businesses and startups.
You can plan any type of business including a restaurant or diner, coffee shop, barbershop, spa, salon, nightclub, local event, most kinds of stores ranging from boutiques to grocery stores to jewelry shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, t-shirt business, martial arts studio, dance studio, residential cleaners, commercial cleaners, dentist office, therapy services, medical offices and doctor's medical practices.
Comm startups planned with this course: mobile apps, YouTube, influencer businesses, eLearning businesses, eCommerce businesses, freelancing, innovative startups.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
OFFICE HOURS: GET ONE-ON-ONE HELP (FREE) OVER A CONVERSATION
I offer monthly office hours with students of this business plan course, which is a group call over Zoom. On the call, you will be able to ask me questions about anything related to your business plan, and have an actual conversation about it.
The office hours are free. I don't sell anything on these calls. This is just something I do to go the extra mile to help students. So enroll in the course, start planning your business, and I hope to meet you in my office hours one day.
CERTIFICATE OF COMPLETION WHEN YOU FINISH 100% OF THIS BUSINESS PLAN COURSE
When you complete 100% of the videos in this business plan course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your business planning expertise and that you have completed a certain number of hours of instruction in writing business plans.
MONEY-BACK GUARANTEE SO BUY NOW
The business plan course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee. It's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 
Invest in your future! Enroll in this business plan course now!
Who this course is for:
Aspiring entrepreneurs who are writing a business plan - be your own boss, start a business, and reach great potential

What you'll learn

#1 business plan course on Udemy to create the strongest business strategies for your unique business

Step-by-step walkthroughs with proven strategies for writing each section of a business plan

Real $10M business plan example: Learn from a student's journey to $10,000,000+

Easy explanations of complex business financial concepts like cash flow, customer lifetime value, and unit economics

Revolutionary new way to plan a business that simplifies business planning for beginners

Join OFFICE HOURS which is a monthly Zoom call with the instructor and students

Plan for various businesses like local services, freelancing, eCommerce, affiliate, self-branded businesses, and innovative start-ups

Learn to evaluate your target market: Is it big enough? Is it lucrative enough?

Identify the most effective monetization strategy for your business

Master business planning concepts like cash flow statement, lifetime customer value, and unit economics

Save money by not having to hire a business plan consultant or buying business plan templates

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction, welcome, and what to expect
2
1.1-How to take the business plan course, and warm welcome!
1.2-Options to have the best possible experience on Udemy
2-Create a 3-sentence business plan, and turn it into a 1-page business plan
3
2.1-Introducing the 3-sentence business plan, examples, then your exercise
2.2-EXAMPLE: Turning a 3-sentence plan into a 1-page business plan for a mobile app
2.3-EXAMPLE: 1-page business plan for local business like a lawn care business
3-More 3-sentence business plan examples of common businesses
8
3.1-Section introduction - more examples of a three sentence business plan
3.2-EXAMPLE: Agency or service business 3-sentence plan to a 1-page plan
3.3-EXAMPLE: Ecommerce 3-sentence business plan to a 1-page plan
3.4-Your thoughts on this business plan training
3.5-Mistake example and how to organize your plan: influencer & coaching business
3.6-EXAMPLE: B2B (Business to Business) 3-sentence & 1-page business plan
3.7-How long should a business plan be & what writing style you should use
3.8-Business plan fundamentals quiz
4-Interactive class project, and our first practical business plan and strategy
8
4.1-Introduction to the WaveIfYouLike business plan and our class project
4.2-Showing the class project and its three sentence business plan
4.3-Exercise: the business case - have I sold you on it? Or do you have doubts?
4.4-Artificial Intelligence solving the design problem
4.5-You can participate in the project, Facebook group, and the rules
4.6-Introduction to accounting with COGS (Cost Of Goods Sold)
4.7-Gross Profit and Net Profit
4.8-How much demand is there? Starting to calculate the market size
5-Sections of a full business plan
17
5.1-Business plan template to download
5.2-Executive summary and section introduction. Starting to write the full plan
5.3-Business or service section of the business plan
5.4-Business plan product mistake
5.5-For complex or technical products: Eric Ries Lean Startup Methodology
5.6-Company stage section of the business plan
5.7-Determining your market size - business plan section
5.8-Market size example from a real business plan
5.9-Marketing plan section of your business plan - theory
5.10-Revenue stream section example from a real business plan
5.11-Current team with tips on how to build a founding team - business plan section
5.12-Your revenue streams and how you will earn money - business plan section
5.13-Your business competition and how to deal with competitors
5.14-Pricing vs. LTV
5.15-SWOT analysis part of the business plan
5.16-Example of real business plan SWOT analysis
5.17-Business plan appendix section
6-Business plan financials
10
6.1-Cash flow statement and introduction to the financials section
6.2-Income statement
6.3-Forecasting for an existing business
6.4-How to make projections for a business which has not started
6.5-Unit economics
6.6-Unit economics example from a business plan for my mobile apps
6.7-How to calculate the gross profit, net profit and the bottom line
6.8-Example of profit calculations in a business plan
6.9-What is the profit margin, and how to calculate your profit margin?
6.10-Profit margin example for a mobile app business plan
7-Balance sheet of your business plan
2
7.1-Elements of a balance sheet in a business plan
7.2-Balance sheet example from a business plan for a mobile app
8-Habits, goal setting, and time management for entrepreneurs
13
8.1-Introduction to building habits for entrepreneurs
8.2-Biology and Neuroscience of entrepreneurship and starting a business
8.3-How to get more discipline to begin building habits
8.4-Using our procedural memory and visualization techniques to build habits
8.5-Hack: when we are in action, we get more energy and Dopamine released during
8.6-Combining habits you like with new ones you want to form
8.7-How to test if you've formed a habit, and determining habit strength
8.8-Types of goal setting to help you form habits and find motivation
8.9-Thinking about the benefit helps to release Dopamine and give motivation
8.10-Sleep, Neuroplasticity, and habits
8.11-Research and myths about duration of building habits
8.12-Last thoughts on habits for entrepreneurs
8.13-Get in the habit of building habits
9-Real-world business plan of a million-dollar client
17
9.1-Section introduction - the (multi) million dollar business plan we'll examine
9.2-Executive summary and product overview
9.3-Calculating target market size without industry research reports
9.4-Competition and marketing plan
9.5-Case study: Another commerce company that chose to sell in brick & mortar store
9.6-Example: Choosing a semi-successful marketing strategy & bad results that follow
9.7-Team and S.W.O.T. analysis
9.8-Finances before the business has started
9.9-Business plan copy (prior to starting)
9.10-Challenges through execution that almost all entrepreneurs also face
9.11-What worked and how growth began happening
9.12-Challenges and work ahead
9.13-Starting to look at the grout business plan after it 2 years in business
9.14-S.W.O.T analysis and LTV sections
9.15-Grout business 2-year business plan financials
9.16-Copy of the business plan of this company at two years, shown in the videos
9.17-People fight me about Amazon and other retailers
10-Real-world examples of starting businesses
6
10.1-Section introduction - more practical examples of starting different businesses
10.2-Starting an agency business - examples of 4 business plans for the same business
10.3-Practical business plan to starting an online business
10.4-Local business - bookstore business plan
10.5-Few more thoughts on the previous video
10.6-If I personally had to start a business from scratch today
11-Planning your marketing
10
11.1-Marketing plan section introduction - a vital part of your business plan
11.2-Infographic to help you create a marketing plan
11.3-Basic marketing plan for an Ecommerce product
11.4-Local business marketing plan example
11.5-Agency or services (marketing, web development, design) company marketing plan
11.6-Marketing plan for a blog or YouTube or podcast or influencer or coach
11.7-Marketing plan for a platform or big website domination
11.8-Marketing plan for an innovative new product or website
11.9-B2B company marketing plan
11.10-Marketing plan company and strategies overview
12-Case study of business planning decisions for an existing business
4
12.1-Section introduction - business case study of time management decision
12.2-Update on this section of time management with data
12.3-Time management with data and Google Sheets or Microsoft Excel
12.4-Section conclusion and discussion on hiring and outsourcing
13-Case studies of student business plans
2
13.1-Business planning for a spa, salon, or barber type of business: students request
13.2-Business plan for a coaching business
14-My entrepreneur journey case study
3
14.1-Early entrepreneurship and years of failure - what I learned
14.2-Finding growth for my apps and my overall business
14.3-My case study - success phase and how I figured out the revenue situation
15-Business registration (US only - but similar ideas apply elsewhere)
3
15.1-Section introduction on legal issues related to planning and starting a business
15.2-Company registration and formation decision (LLC vs. S Corp vs. C Corp)
15.3-Why you need a commercial bank account
16-Creating a business pitch and investor presentation
12
16.1-Section introduction - pitching investors after you created a business plan
16.2-Pitch poetry vs. prose
16.3-One sentence business pitch/explanation template
16.4-Example of a bad and rambling pitch
16.5-Outline of a pitch deck
16.6-Problem and solution sections of the pitch deck
16.7-Differentiation and why this approach slides
16.8-Business model
16.9-Target market size
16.10-Team section of the pitch deck
16.11-Financials
16.12-Business pitch communication quiz
17-Further resources
2
17.1-Course certificate: How to get your business plan course certificate
17.2-I hope you got value from this business plan course