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Description

This is the first course anyone should do when starting to use Facebook as a marketing tool.
Consumers are moving at speed, generally on a mobile device. Only businesses and organisations that effectively brand their channels and stay on message will catch the attention of fast moving consumers.  To be successful, businesses should clearly position themselves by communicating to prospects why they are different and why they should do business with them.
In this course learn
The fundamentals about branding and why you need to brand your Facebook page
Best practice for profile and cover images
All about page set up
Louise McDonnell has developed this course having trained and mentored over 8000 businesses and non profit organisations.  She knows the issues they face, and the common mistakes they make.  This course is clear, concise and is the fist step in any Facebook marketing strategy.
Who this course is for:
Business owners
Marketing professsionals
Non profit organisations

What you'll learn

How to convert more sales on your Facebook Page

How to make your brand stand out from your competitors

Best practice for Profile & Cover pictures

How to set up Facebook Tabs to Maximize Sales

How to start selling on Facebook using the Facebook Shop

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
1
1.1-Introduction to Branding on Social Media
2-Section 2 - Setting up a Profile Picture for a Facebook Business Page
1
2.1-Section 2 - Setting up a Profile Picture for a Facebook Business Page
3-Section 3 - Setting up a Cover Image for a Facebook Business Page
1
3.1-Setting up a Cover Image for a Facebook Business Page
4-Section 4 - How to Use Page Setup to Brand your Facebook Page
1
4.1-How to Use Page Setup to Brand your Facebook Page
5-Understanding Page Templates & Tabs
1
5.1-Understanding Page Templates & Tabs