image
The Ultimate Drawing Course Beginner to Advanced...
$179
$79
image
User Experience Design Essentials - Adobe XD UI UX...
$179
$79
Total:
$659

Description

SEO training for social media managers, executives and entry-level employees.
SEO online training to improve your search ranking. This SEO course will help you increase the search rank of your corporate website, you blog or Linkedin profile.
This SEO training course is the online marketing training you need to to get found through Google and increase site traffic. The ability to conduct Google SEO programs is a very valuable skill in today's job market. On average,
research
shows US-based SEO consults earn $100 to $150 per hour.
This is a hands-on training with plenty of examples and exercises.  We have separate online courses on
digital marketing strategy
,
social media monitoring
,
Facebook
,
Twitter
and
Linkedin
.
People search Google when they're ready to buy. Stop spending all your time looking for customers and start helping customers find you online.

Google has more unique monthly visitors than any other website. Before you get to deep into social marketing, make sure your web presence is discoverable against unbranded search phrases.


Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results.  For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach. 

Don't put the cart before the horse. Before you invest heavily in social media marketing, make sure you're effectively search engine optimized.

This is the third course in our
Online Social Media Boot Camp
, which includes all six of our core social media training courses to acceleration your skills for the digital job market.  Get this action class right now and start search engine optimizing your web content today.

What you'll learn

Integrate SEO into offline and online markerting initiatives

The vocabulary of search engine optimization

Keyword discovery, selection and validation

Writing for search engines

Most effective SEO strategies

White hat vs. black hat SEO

Citation indexing, inbound links and top level domains

Anchor text linking strategies

On-page and off-page optimization

Competitive analysis

Local and mobile SEO

AARP and Southwest Airlines SEO case studies

B2B SEO strategies and tactics

How to use Google Analytics

Keyword themes for SEO

Press release SEO

Bing's strategy for competing with Google

And much, much more

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Intro
4
1.1-Overview
1.2-Housekeeping
1.3-Agenda
1.4-Business Case for SEO
2-Hands-On Training
19
2.1-Organic vs. Referral Track and Visits vs. Uniques
2.2-Vocabulary of SEO
2.3-Unbranded Keywords
2.4-Impact of Search on Reputation
2.5-Most Effective SEO Tactics and Most Searched Purchases
2.6-White Hat and Black Hat SEO
2.7-Ethical SEO and Web Content
2.8-Citation Indexing, Inbound Links and Top Level Domains
2.9-Anchor Linking Text in Emails, Blog Posts and Word Docs
2.10-Meta Data
2.11-Dynamic and Generic Meta Data
2.12-Keyword Discovery: Related Search
2.13-Keyword Modifiers
2.14-Analyzing the Meta Data of Top Ranking Sites
2.15-Density Analysis
2.16-Adwords Tool
2.17-Keyword Validation
2.18-Analyzing Inbound Links and Anchor Text
2.19-Mobile SEO
3-Best Practices
4
3.1-Writing for Search
3.2-Long Tail SEO
3.3-SEO for Public Companies
3.4-Next Steps
4-Case Studies
2
4.1-Case Study: AARP
4.2-Case Study: Southwest Airlines
5-Supplemental Resources
12
5.1-Gabriel Stricker of Google
5.2-Danny Sullivan on SEO
5.3-CC Chapman on SEO and more
5.4-Rebecca Lieb on SEO
5.5-Lee Odden on B2B SEO
5.6-Rich Devine on Mobile SEO - Pt 1
5.7-Rich Devine on Mobile SEO - Pt 2
5.8-Google Analytics Pt 1
5.9-Google Analytics Pt 2
5.10-Keyword Themes with Russell Wright
5.11-How Black Hats Game Search
5.12-Bonus for Students Only