Communication Skills: Art of Persuasive Communication
Learn to craft your message in a compelling way that moves your listeners.
Description
This step-by-step course is for
beginners
and shows you how to craft your message in the most persuasive way possible. You'll learn how to bring listeners along with you on the journey and move them from
Point A
to
Point B
.
The course was created with people like small
business owners
or
entrepreneurs
who have to meet with potential clients,
non-profit advocates
who want to raise awareness or support, and
professionals
who need to convince internal stakeholders to partner with them on their important projects.
The lessons can be applied to various communication situations like
public speaking
messages,
group meetings
, and
one-on-one conversations
.
Please note:
The course is not about how you actually stand up and present live-and-in-the-moment. It's about how you craft and shape your message beforehand so it has maximum impact.
Additionally
, the course is
not
about sales, "hard selling," or any closing techniques. In fact, quite the opposite. The course teaches good, fundamental principles about ethical persuasion that everyday professionals can use with integrity.
The course includes lessons in the following:
How to customize your message to listeners' interests
How to create a greater sense of identification between you and your listeners
How to boost your credibility as a communicator
How to engage listeners' minds and emotions with your message
How to design your talking points for maximum persuasive flow
The course provides two speaking templates to speed up your preparation and ensure a well-crafted message
Who this course is for:
Anybody who has an important message to share and wants to learn how to move an audience
What you'll learn
How to Customize a Persuasive Message for a Specific Audience
How to Create More Identification with Your Listeners
How to Boost your Credibility
How to Appeal to Listeners Minds and Emotions
How to Design your Message Points for Maximum Persuasiveness
How to be More Persuasive in an Ethical Way
Note: This is not a sales course. You will not learn any hard selling or closing techniques.
Requirements
- You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
- No previous design experience is needed.
- No previous Adobe XD skills are needed.
Course Content
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