Write Like a Boss: Master Your Business Writing Skills

Are you ready to take your business writing to the next level...the boss level? 
Writing like a boss means
writing like a leader
. Companies want leaders with
power skills
like written communication, emotional intelligence, and persuasion -- and these are the skills you'll learn about in this course!
If you want to...
Craft emails that get responses
Persuade different audiences with research-proven strategies
Improve the clarity and conciseness of your writing
Evaluate your writing habits, strengths, and weaknesses
Make your writing shine and your readers smile
...then this course is for you!
I'm your instructor, Dr. Elizabeth Goins. I have a PhD in communication, years of professional editing experience, and a genuine love for writing since childhood.
Communication has truly transformed my life and that's why I'm so passionate about helping students like you.
I've been teaching business writing at the university-level for 10 years and have helped
thousands of learners become more confident writers
. I also run a successful coaching and consulting business where I help companies and executives from all over the world.
My strategies are based on the latest communication research and practical business experience, and I love making writing fun for my learners.
WHAT YOU'LL GAIN FROM TAKING THIS COURSE
Write Like a Boss: Master Your Business Writing Skills
is full of valuable tips, tools, and strategies for writing effective emails, reports, and proposals at work.
I'll walk you through the fundamentals of written business communication using research-proven strategies, interesting examples, and useful exercises to test your knowledge and improve your skills.
By the end of this course, you’ll know how to:
Analyze and persuade different audiences successfully
Write with more confidence, clarity, and impact at work (and in life)
Apply valuable tips for taking your writing to the next level.
STUDENT TESTIMONIALS
"Amazing course, clear and precise - thank you Elizabeth."
"A really great course for such a short time. Compact, to the point and I really feel it has helped me improve in this area. Thank you!"
"This is a good course, more than I expected. Taught me a lot about my writing. I realized I have to think about everything I write in order to engage the reader."
"This course provided me with a lot of great tips to incorporate into my writing. I tend to be overly wordy in emails so the 'turn phrases into words' game is super helpful for me! Elizabeth also made the course fun and enjoyable to watch."
"Overall, I found this course very helpful. Now onto setting goals and practicing! #timetowritelikeaboss"
HOW THIS COURSE IS STRUCTURED
Section One: Introduction
Embrace writing as a
power skill
Learn about the 4 different
writing personalities
Discover
your own writing personality, and how it's helping or holding you back
Tap into different personalities to
write successfully
Section Two: The 3Ps Writing Process
Save time
and
reduce uncertainty
around writing
Analyze
your context, purpose, and audience
before
writing
Get over
writer's block
and start writing
Organize
your messages strategically
Polish
your writing to make it
shine
Section Three: Writing Emails That Get Responses
Learn
when
you should (and shouldn't) use email to communicate
Show
emotional intelligence
in your writing like a leader
Adapt
to your audience's communication preferences
Help your reader respond and gain
credibility
Section Four: Writing Reports & Proposals That Persuade
Use different types of
evidence
to persuade readers
Earn
buy-in
and promote
action
from your audience
Show and tell
your audience why they should care about your ideas
Apply a research-proven framework for
organizing
your persuasive messages
Section Five: Tactical Strategies for Next-Level Writing
Write
clearer
and more
concise
sentences and paragraphs
Save your audience
time
and
energy

Make your audience
want
to read your messages
Write
professional-looking
, visually appealing emails, reports, and proposals
Diagnose your writing
strengths
and
opportunities for growth
Section Six: Now What? 3 Keys to Progress
Turn the
knowledge
you've gained from this course into
action
Use practice, feedback, and goals to continue
growing as a boss writer
Create a
specific plan
for keeping the momentum going
ARE YOU READY TO WRITE LIKE A BOSS? Join me and I'll show you how!
CPE (Continuing Professional Education)
Learning Objectives
Describe a simple 3-step writing process to save time and reduce anxiety.
Identify ways to analyze what your audience wants, needs, and expects from emails.
Name the techniques to persuade different audiences with written reports and proposals.
Explain how to write emails that demonstrate your emotional intelligence and cultural awareness.
Name the techniques to persuade audiences with different types of evidence and well-organized reports and proposals.
Explain how to write emails, reports, and proposals that are clear, concise, and easy to read.
Describe how to reflect on your business writing skills, set goals, and plan for continuous improvement.
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Who this course is for:
Business leaders who want to write with confidence, clarity, and impact at work (and in life)
Managers who want to improve their communications with coworkers, customers, and clients
Individual contributors and creatives who want to help their teams and organizations by writing effective messages
This course *is not* targeted for students who want to take a deep-dive into strategies for writing marketing copy, PR, grants, technical writing, or other *specific* genres of business writing