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Description

According to Hootsuite, 55% of the population uses social media actively, which equals 4,33 billion people. Nowadays Facebook is the biggest social media network that numbers more than 2 billion users. An average user spends 22 minutes on Facebook.
Thus the presence on Facebook is an integral part of the overall marketing plan of different businesses.
To help you build successful Facebook marketing we have created this Facebook Marketing course together with a renowned SMM expert and an instructor, Vlad Bogutskiy.
In this Facebook Marketing course you will learn how to:
Create Facebook Personal and Business Pages
Set up and optimize a Facebook page for a brand or community
Create engaging content
Use the Facebook analytic tool and other social media analytics tools to monitor competitors' advertising activities
Work with Facebook Business Manager
Activate Ads Manager
Create a Facebook or Instagram ad on mobile and in Ads Manager
Set up events with Facebook Pixel
Work with Audiences in Ads Manager
Make engaging creatives for effective advertising with BannerBoo
Deal with retargeting to engage more customers
Why should you choose this course?
Why should you choose us over other online
Facebook marketing courses
?
You will have the opportunity to learn about Facebook Marketing from
the top internet marketing professionals
.
We are
industry experts
! WebPromoExperts Academy and SkillsBooster Academy have over 15 years of experience in internet marketing. Our digital agency, WebPromo, is a Google Premier Partner and a Facebook Marketing Partner.
During our career at the digital agency, we have
launched over 1,500 successful marketing strategies and marketing campaigns
.
More than
560,000 internet marketers have enrolled
in our online courses both on Udemy and at offline and online WebPromoExperts Academy.
Our internet marketing courses are
easy to understand
. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.
Upon completion of the course, you will receive a
Facebook Marketing Certification from Udemy
.
What else do you get?
lifetime access to the course and its updates
a certificate from Udemy upon completion of the course
Enroll now
!
You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!
Want to start now?
Click the "Buy now" button
and learn how to use Facebook Marketing to promote your business!
Who this course is for:
Everyone who wants to promote their projects on Facebook. You will learn how to implement Facebook marketing into your overall marketing strategy.
Marketers - This course will expand your skills and teach you how to create a Facebook page, grow the number of followers, create effective creatives and launch ad campaigns. You will gain knowledge that is necessary to advance your career in SMM.
Entrepreneurs - Entrepreneurs will be able to use their newly acquired skills in Facebook marketing to promote their business, choose the right ad objectives, create engaging content, set up effective ad campaigns and analyze results.
SMM Specialists - This course will help you use Facebook marketing to grow your audience on Facebook. You will learn to work with Facebook Business Manager and Ads Manager and analyze results. After completing this course, you will bring more value to your company and advance your career.

What you'll learn

Understand the Facebook algorithms

Create Facebook Personal and Business Pages

Create, set up, and optimize a Facebook page for a brand or community

Create engaging content

Use Facebook analytics tool and other social media analytics tools to monitor competitors advertising activities

Set up Facebook Business Manager

Activate Ads Manager

Create a Facebook or Instagram ad on mobile and in Ads Manager

Set up events with Facebook Pixel

Select the right Audience for Facebook ads

Make eye-catching creatives for advertising with BannerBoo

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Get Started with Facebook
5
1.1-What is Facebook Marketing?
1.2-Facebook Pages Types. How to create a Facebook page. A Personal Page.
1.3-Facebook Business Page. How to set up and optimize a Business Page.
1.4-Facebook Business Page. Settings.
1.5-Facebook Groups
2-What Content to Post on Facebook?
6
2.1-Facebook algorithms. Engaging Content.
2.2-Content Types
2.3-Facebook Instant Articles
2.4-Facebook Verified Badge
2.5-Facebook Plugins
2.6-Moderation Assist. How to Avoid Forbidden Words
3-Analytics
2
3.1-Facebook Insights Tool
3.2-How to Analyze Facebook Data
4-Facebook Ads. Launch Your Best Advertising Campaign
35
4.1-Algorithm for Launching Advertising on Facebook and Instagram
4.2-Personal Profile and Business Page
4.3-Analysis of the Target Audience
4.4-Analysis of Trade Offers - Competitor Analysis
4.5-Methods of Drawing Up an Advertising Budget
4.6-Linking Facebook and Instagram Accounts
4.7-Interface and Functionality of Meta Business Manager - Basic Settings
4.8-Launching Advertising from a Phone
4.9-Launching Ads from the Ads Manager
4.10-Step-By-Step Setup for Promoting an Existing Post on Facebook or Instagram
4.11-Launch of an Advertising Campaign with the Goal of Attracting Traffic
4.12-Creating an Audience in Ads Manager
4.13-How to Download a Phone List, Email List, and Customer List
4.14-"Actions in the App" and "Actions Offline" Audiences
4.15-An Audience from Facebook and Instagram
4.16-Lookalike Audiences
4.17-Placements and Their Formats
4.18-Which Images Will Definitely Sell?
4.19-Photo Content
4.20-Video Ad
4.21-Advertising in Stories
4.22-How to Create Eye-Catching Visuals for Ads
4.23-Recommendations and Advice
4.24-Advertising Settings
4.25-Basic Rules of Advertising
4.26-Analytics in the Ads Manager
4.27-Facebook Attributions
4.28-A/B Testing
4.29-Retargeting on Social Networks
4.30-The product feed
4.31-Texts and Images for Remarketing
4.32-Assessment of Advertising Effectiveness
4.33-Send Traffic to your Instagram Profile
4.34-How to Work with Facebook Ads Library
4.35-Group Promotion in Ads Manager
5-Facebook Business Manager. Advertising on Facebook.
13
5.1-How to Create Facebook Ads?
5.2-Facebook Business Manager. Types of Facebook Ads
5.3-Settings: Business Manager, Ads Manager, Facebook Pixels
5.4-Facebook Pixel. Events Settings
5.5-Facebook Ads Manager. How to create Facebook Ads
5.6-Changes to the Business Manager
5.7-How to Create a Facebook Like Campaign. Step-by-step guide
5.8-Facebook Audience
5.9-Ad Creatives
5.10-How to collect leads easily and faster
5.11-How to Avoid Getting Blocked on Facebook
5.12-Conclusion
5.13-TOP 90 AI Tools in 2024-2025
6-BONUS
1
6.1-Bonus Lecture