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User Experience Design Essentials - Adobe XD UI UX...
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Description

Learn the typical “social media account killers” and how to avoid them!!



This course is not a hashtag-strategy guide! This course is all about creating the content, profile, and messaging you need to stand out, connect, and engage!


In 2017 Instagram admitted "hashtags are broken”, so if you’re relying on hashtags to build your brand or gain income-producing followers you will need a new strategy!


This course breaks down keys for success into simple, memorable, actionable steps.


Learn why some of your posts get a 
fraction
 of your normal engagement.
Learn why other people get consistently more engagement than you.
Learn why Facebook and Instagram 
may not be sharing your posts
 with your Followers. 
Learn why you might not be gaining new Followers steadily and what you can do to reverse it.
Learn how 
the algorithm
 plays such a big role in the success of your posts, your feed, and your brand.


To breakthrough in social media you need engaging "everyday content”. That’s the focus of this course.  
Learn how to create a feed that builds trust and makes connections through consistent, everyday content and engagement.


 ASK A QUESTION!


I love engaging with my active students. Have a question about a concept in the course? Ask me! Unsure how to apply one of my principles to your brand’s feed? Ask me! I am eager to help you beyond the lessons found here!


This course gives you the tools you need to build a social media feed that connects!


SEE YOU IN CLASS!!




Who this course is for:
Social media marketers.
Anyone engaged in social selling.
Anyone building a brand on social media.
Anyone building a personal brands in social media.
Anyone involved in direct sales through social media.
Affiliate marketing on social media
Influencer marketing on social media
Anyone promoting a small business through social media
Anyone promoting a service company on social media
Content marketers.
Content creators.
Social media managers.
Brand strategists.

What you'll learn

Know why **most social media marketers are unsuccessful**!

Build a brand on social media.

Create a social media feed that gets noticed and generates likes.

Know what to post on social media.

Create a "messaging mix" and attractive "everyday content".

Write a successful social media profile that serves as a content guide for your posts.

Understand two key Follower strategies for social media.

Understand the importance of outbound engagement.

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
4
1.1-Intro
1.2-Who This Course Is For
1.3-Preface
1.4-Interruption-Based Advertising
2-Profile Setup
6
2.1-The 2 Keys To Social Media Success
2.2-Trust & Connection: Your Profile Picture
2.3-Trust & Connection: Your Handle
2.4-Trust & Connection: Your Profile (Bio)
2.5-Trust & Connection: Your Followers & Follower-Ratio
2.6-Legitimacy Test: Your Number of Posts
3-Content Guide
8
3.1-The Key To Connection-Worthy Content
3.2-Content Guide: Your Signature Style
3.3-Content Guide: Your Messaging Mix
3.4-Great Content Starts With Your Bio
3.5-The Key To Writing Captions That Connect
3.6-The 3 Most Important Things You Need To Post
3.7-TheKey For Attraction, Connection, and Inspiration
3.8-The "Boiling Point" for Connection
4-Strategy
6
4.1-Conversation, Not Conversion
4.2-Understanding the Impact of The Algorithm
4.3-2 Key Follower Strategies
4.4-Why Your Hashtag Strategy Is Not Working
4.5-Strategy: Business or Personal Accounts
4.6-Strategy: Public or Private Accounts
5-Brand Building
8
5.1-The Importance of Second Level Connections
5.2-Tell Your Potentials What To Do
5.3-How Often Do You Show Your Product?
5.4-Show What Your Products Enable You To Do
5.5-When NOT TO Send A Direct Message
5.6-The Importance of Inbound Engagement
5.7-The Secret of Outbound Engagement
5.8-Tracking Your Potentials
6-Closing
2
6.1-Hashtag update and the importance of "Connect. Discover. Share."
6.2-Closing