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Description

Clear communication isn't always as easy as it sounds. This course will help you express your ideas in traditional genres as well as digitally. You'll also learn how to communicate to create lasting change in your organization: successfully engage the people who have to respond to the initiative.
Course 1: Write for Business & To Be Understood
Write for your busy readers by following best practices to craft clear & concise documents.
Hit the Right tone
Choose the Best Words
Organize for Understanding
Course 2: Write Effective emails
Your email messages say more than you think; write your way to the top with effective emails.
Construct your Communication
Protect Your Image
Correct Common Errors
Course 3: Close the Communication Loop
Design a communication plan that makes sure your change initiative gets put into action.
Conduct a Needs Analysis
Design Your Communications Strategy
Craft Your Content
Engage Others
Developed by instructors who write professionally, this three course bundle covers everything from practical tips for pesky grammar rules to guidelines for connecting with your audience. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1 hour to complete the entire bundle.
Who this course is for:
Unsure of yourself when it comes to writing? This course is for you! It’s got lots of practical advice and common sense that will put you at ease.
Confident in your verbal skills but new to the requirements of business writing? Learn how to adapt what you already know for business.
Leaders responsible for change management and looking for communication strategies to make sure the change sticks.

What you'll learn

Choose words for their precision and ability to engage your target audience

Focus on your message to determine grammatical choices.

Tailor your emails based on your purpose and recipient.

Create a plan that supports your change initiative.

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Course 1 - Write for Business & To Be Understood
1
1.1-Write to Be Understood
2-Hit the Right Tone
2
2.1-Consider Tone
2.2-Extra Practice - Revise for Tone
3-Choose the Best Words
2
3.1-Use the 3 S's
3.2-Think Like a Reader
4-Organize for Understanding
3
4.1-Keep It Ordered
4.2-Clarify with Punctuation
4.3-Apply it All - Use Common Sense
5-Put It to Work
3
5.1-1 More Thing about Writing for Business
5.2-SUMMARY: Tips & Tools to Write for Business & Be Understood
5.3-Write for Business & To Be Understood
6-Course 2 - Write Effective Emails
2
6.1-Craft Professional Communications
6.2-Determine the Message
7-Construct Your Communication
2
7.1-Write Effectively
7.2-REVIEW - Before You Press "Send"
8-Protect Your Image
2
8.1-Skip the Email
8.2-Think about Consequences
9-Correct Common Errors
2
9.1-Remember the Details
9.2-Enhance Clarity
10-Put It to Work
3
10.1-1 More Thing about Writing Emails
10.2-SUMMARY: Tips & Tools to Write Effective Emails
10.3-Write Effective Emails
11-Course 3 - Close the Communication Loop
1
11.1-Cover Your Bases
12-Conduct a Needs Analysis
2
12.1-Map Your Stakeholders
12.2-Identify Stakeholder Groups
13-Design Your Communications Strategy
5
13.1-Plan Your Strategy
13.2-Time It Right
13.3-Identify the Senders
13.4-Work It Out
13.5-Share a Worthwhile Message
14-Craft Your Content
3
14.1-Answer the WIIFM Questions
14.2-Choose Your Message
14.3-Consider Myths of Change
15-Engage Others
3
15.1-Choose Your Channels
15.2-Solicit Feedback
15.3-Consider All Possibilities
16-Put It to Work
3
16.1-1 More Thing about the Communication Loop
16.2-SUMMARY: Tips & Tools to Close the Communication Loop
16.3-Close the Communication Loop