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Description

Unlock the Secrets to Successful B2B Sales with Our Expert-Led Course!
Are you ready to transform your sales approach and boost your revenue?
Join the author of the bestselling books
“Career Path Compass”
and
“Sales is my Passion”
in this exclusive course:
“How to Sell Value Instead of Price - Mastering Value Creation Negotiations”
.
Why This Course is a Game-Changer:
Sell More Effectively
: Learn to focus on the value and benefits of your products and services, rather than just the price.
Enhance Your Skills
: Improve your sales strategies and avoid competing on price and discounting.
Boost Your Revenue
: Increase your sales and profitability by creating value, differentiation, and customer loyalty.
What You’ll Learn:
Value Selling Concepts
: Understand and apply the principles of value selling.
Effective Techniques
: Implement the steps and techniques of the value selling process.
Powerful Tools
: Use frameworks for creating and delivering compelling value propositions.
Overcoming Objections
: Master the art of handling price objections and closing more sales.
Avoiding Pitfalls
: Identify and overcome common mistakes in value selling.
By the End of This Course, You Will:
Identify Customer Needs
: Recognize and analyze the value drivers and pain points of your customers.
Communicate Persuasively
: Engage effectively with your customers in various contexts.
Create Value-Based Solutions
: Use strategic, analytical, and creative thinking to deliver value.
Collaborate for Success
: Work internally and externally to provide value-added solutions.
Measure Your Impact
: Track and improve the results of your value selling efforts.
Who Should Enroll?
This course is perfect for anyone looking to enhance their sales skills and strategies. No prior experience is required—just an open mind and a willingness to learn.
Flexible Learning:
Self-Paced
: Access the course anytime, anywhere, on any device.
Interactive
: Engage with other learners and the instructor through our discussion forum.
Bonus Materials:
Templates and Documents
: Downloadable resources to help you apply your learnings.
Bestselling Book
: Get
“Sales is my Passion”
in ebook/pdf format.
Career Evolution Guide
: Recently added content on how this course can boost your career.
Hear from Our Students:
Ratcliff K
: “Good insights and new ways to look at the same issue.”
Arjen B
: “This helps me change my perspective and question the traditional way I work.”
Gilles Broom
: “Very interesting and realistic.”
Rose Denter
: “This course sheds light on areas that I will be able to explore and improve my margins.”
Don’t miss this opportunity to master value selling and elevate your career. Enroll now and start your journey towards a more successful and rewarding life!
Who this course is for:
Sales Reps struggling with pure price discussions
Anyone having difficulties with their prices and market positioning
Sales reps or business managers struggling with their margins
future sales reps
Business students about to enter work marketplace
job starters or entry level professionals in business or sales

What you'll learn

Learn how to move away from a simple "vendor" to a position of strategic supplier.

How to use value as the main focus of sales discussions

Have deeper discussions with your customers to understand their real needs

To Leverage margins, know how important your products are to the customer

Differentiate from competition

secure market share

define and leverage value propositions

How to become a partner and expert instead a regular seller

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
1
1.1-Introduction, course scope, structure & Lessons
2-What is value, concept and levels
4
2.1-What is value at the eyes of the customer
2.2-Levels of perceived value on customer ranking
2.3-Concept of value selling - what is it about
2.4-Define value
3-Why value selling falls short, how can you mitigate
3
3.1-Why value selling falls short, why it doesn't work
3.2-Value exchange - Never provide a concession without something in return
3.3-Value exchange practice
4-Optimizing your proposal
3
4.1-Solutions presentation - how tyo expose your solution for your best benefit
4.2-Four typical sales approaches - your position in the market
4.3-Mention some sales approaches you're aware of
5-Powerful scenes of proposals, negotiation and deal closing
5
5.1-Proposal scenes from the movie "the imitation game"
5.2-Proposal and Negotiation from the movie "Godfather"
5.3-Power negotiation scene from "Dark Knight"
5.4-Negotiation from the movie "Jobs"
5.5-convincing and persuasion scenes from "12 Angry men"
6-Practice Section (Sales Test & Business case)
2
6.1-Sales test
6.2-General business Cases
7-Bonus Lecture & support material
1
7.1-Course wrap up