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Description

If you work in the world of retail, then this course is for you. It explains in depth the
Retail Trifecta
- the three elements that are integral to success, and increased profits, in retail.

Presented by retail marketing guru,
Kevin Moore
- a man who walks thousands of stores around the world each year - the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business.

The course features videos of Kevin explaining all the steps needed to achieve the Retail Trifecta and
photographic and video examples
from stores he's visited around the world. It also includes
interviews with some retail entrepreneurs who share their experiences and successes
.

The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the
twenty steps
that will help you to ensure you achieve the shopper experience to build your business.

So if you want to understand your shoppers in more depth, build a store format and system that encourages them to
linger longer, spend more and tell their friends about your business or product,
then this is the course for you.
Who this course is for:
New retailers, both in the physical and online worlds, and people starting their career in retail.
Retailers looking to increase sales and seasoned retail professionals wishing to advance their career.

What you'll learn

By the end of this course, you will better understand how to create an engaging shopper experience and a profitable retail physical and online business.

Learn ways to encourage your shoppers to linger longer, buy more and tell their friends and family about their great experience in your store.

Learn how to leverage the shopper experience within your both your physical and online store presence.

Learn from real world examples shared by a retail shopper expert with over 30 years experience helping major global brands to tap into the shopper experience.

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Course overview
2
1.1-If you're involved in the world of retail, why you should take this course.
1.2-How you can benefit from a man who walks thousands of stores a year
2-An overview of the Retail Trifecta and how to use it to create the perfect store
6
2.1-So what is the "Retail Trifecta"?
2.2-Retail Trifecta part 1 - Great store layouts
2.3-Retail Trifecta part 2 - People make the difference
2.4-Retail Trifecta part 3 - Technology: Point-of-sale and Back-office systems
2.5-Introducing the twenty steps to achieving the Retail Trifecta
2.6-What are the three elements of the "Retail Trifecta"?
3-Retail Trifecta Part One - the ten steps to the perfect Store Format
12
3.1-Step 1 - Curate then display
3.2-Step 2 - Find me! Location
3.3-Step 3: Awareness and currency
3.4-What are the two types of awareness in the "Awareness & Engagement" Tool?
3.5-Step 4: Sidewalk interruption
3.6-Step 5: From the window to walk in
3.7-Step 6: The Decompression Zone
3.8-Step 7: Sightlines and airspace
3.9-Step 8: Front to back and round and round
3.10-Step 9: Care for your two-legged dogs!
3.11-Step 10 - Omnichannel Bridge - instore and online
3.12-​What 3 things should you do to develop passionate & knowledgeable associates?
4-Retail Trifecta Part Two - the five steps to Great Associates/Store Staff
5
4.1-Step 1: Associate passion and knowledge
4.2-Step 2: Being the Brand
4.3-Step 3: Product and sales knowledge training
4.4-Step 4: Incentive and recognition
4.5-Step 5: "Y'all come back soon, y'hear?!"
5-Retail Trifecta Part Three - the five steps to harnessing retail technology
7
5.1-Step 1 - Point-of-sale systems and how they can enhance the shopper experience
5.2-Step 2 Back-office & inventory systems. Don't damage a great shopper experience.
5.3-Step 3: Seamless retail and online
5.4-Step 4: Shopper recognition and loyalty
5.5-Step 5 - Your online store and why it's essential
5.6-Online stores only work for some retail businesses.
5.7-Want to learn more about the shopper experience in online retail?
6-Your Next Steps
5
6.1-Understanding what makes a "Good" retail experience
6.2-How to Shop Like a "Shopper" - tips from the professional!
6.3-Your guide to walking a store as a "shopper" to help you achieve "great"
6.4-The Retail Trifecta Checklist & Scorecard
6.5-Thank you for taking this course...