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MBA in a Box: Business Lessons from a CEO

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MBA in a Box: Business Lessons from a CEO

A Complete MBA Training: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation

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122871 enrolled on this course

Last updated 11/2021

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₹ 3999.0

₹ 5499.0

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Lessons

Quizzes

Duration

13 Hours

Skill level

Beginner

Language

English

Certificate

Yes

Full lifetime access

Yes

Description

Welcome to MBA in a box: Business lessons from a CEO!
This is the only online course you need to acquire the business acumen to:

Start up your own business

Grow your existing venture

Take your career to the next level

Get promoted and apply managerial, financial, marketing, decision-making and negotiation skills in the real business world

Have an all-around view of why some companies (and people) succeed when doing business and others do not

This training program covers the same useful information and real-life business know-how MBA graduates acquire throughout their studies in top-tier business schools. We have even made it more interactive by preparing a gamebook for you. Learning business and finance need not be boring! The gamebook will test what you have learned and will simulate a real-world environment in which your decisions as a business executive will have real monetary consequences for a company. Can you think of any better way to reinforce what you have learned?
An exciting journey from A-Z.

If you are a complete beginner and you know nothing about business or finance, don’t worry at all! In each of the five main modules of the course, we start from the very basics and will gradually build up your knowledge. The course contains plenty of real-life examples and case studies that make it easy to understand.
Five modules

MBA in a box is a collection of the five courses that are most frequently taught to MBA students. We have carried out extensive research and explored the curriculums of the most successful MBA programs around the world including Harvard Business School, Wharton School of the University of Pennsylvania, INSEAD, Booth School of Business, London Business School and others. This is the reason the following modules have been included in this program:
Business Strategy
Management and HR Management
Marketing Communications and Marketing Management
Accounting and Financial Statement Analysis
Decision Making, Persuasion, and Negotiation
Teaching is our passion

For over six months, we worked hard to create the best possible MBA course that will deliver the most value for you. We want you to succeed, which is why the course tries to be as engaging as possible. High-quality animations, superb course materials, a gamebook simulation, quiz questions, handouts and course notes, as well as a glossary with new terms are some of the extra perks you will get by subscribing.
What makes this course different from the rest of the Business courses out there?

High-quality production – HD video and animations (This isn’t a collection of boring lectures!)
Knowledgeable instructor (CEO of an 8-digit business)
Complete training – we will cover all major topics and skills you need to become an entrepreneur, a successful investor, or a business executive
Extensive Case Studies that will help you reinforce everything that you’ve learned
Gamebook - solve our Gamebook and make this course an interactive experience to test what you’ve learned while taking the course
Excellent support - if you don’t understand a concept or you simply want to drop us a line, you’ll receive an answer within 1 business day
Dynamic - we don’t want to waste your time! The instructor keeps up a very good pace throughout the whole course
Bonus prizes - upon completion of 50% and 100% of the course, you will receive two bonus gifts
Why do you need these skills?

Salary/Income
- it is not a coincidence that MBA graduates earn 40% more than their peers – they have the skills and knowledge that allow them to see the bigger picture. This course will give the same to you – a holistic view of why certain businesses succeed and what needs to be done to improve their performance
Promotions
- MBA students acquire valuable technical skills, which makes them the leading candidates for senior roles within corporations
Secure Future
- there is a high demand for skilled business executives in the job market, and you won’t have to be concerned about finding a job
This course comes with Udemy's 30 day no-questions-asked money back guarantee. So, you have nothing to lose! Get the course today by clicking the 'Buy now' button. This will be one of the best decisions of your entire career!

Who this course is for:
People who want a successful career in Business
Aspiring entrepreneurs
Start-up founders
Business executives
Ambitious managers
Individuals who want to start their own company, but have not had the necessary business training
People who want to understand why some businesses are successful
Business intelligence analysts
Financial analysts
Anyone who wants to learn the subtleties of Business Strategy, Management, Marketing, Accounting, Decision Making and Negotiation

What you'll learn

Receive an 'MBA in a Box' certificate of completion

Acquire the same business acumen as MBA graduates

How to start a company from scratch

Understand how a business functions and what makes a company successful

Get promoted and be ready for a managerial role

Transition into a career requiring solid business knowledge

Be able to perform an industry analysis

Understand what the critical success factors in an industry are

Carry out SWOT analysis

Use Michael Porter's Five Forces model

Apply Game theory in real-life business situations

Understand what a competitive advantage is and how to acquire it

Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche

Apply best practices when managing people

Understand how to recruit, select, onboard, develop, and motivate employees

Carry out effective marketing research

Perform market segmentation

Select the right target client group

Set up the 4 Ps of Marketing in a coherent way

Calculate Customer-Lifetime-Value

Understand financials

Be able to read and prepare the three financial statements - P&L, Balance Sheet, and Cash Flow

Perform financial statement analysis

Calculate cash flows

Become a master negotiator

Enlarge the pie for all negotiating parties

Have experience and be aware of different negotiating tactics

Expand the pie for all negotiating parties

Requirements

You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
No previous design experience is needed.
No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures

Expand All Sections

1-MBA in a Box: Introduction

1.1-What does the course cover?

1.2-MBA in a Box: The Gamebook - Download it here

2-Strategy: An Introduction

2.1-The role of Strategy and what makes a Strategy successful

2.2-The difference between Corporate and Business Strategy

2.3-The importance of the Mission, Vision, Goals, and Values statements

2.4-Strategy - An Introduction

3-Strategy: The industry life cycle model

3.1-The four stages of the industry life cycle model - An introduction

3.2-The strategic importance of the industry life cycle model

3.3-The Introduction stage - A new industry is born

3.4-The Growth stage - An industry in its expansion phase

3.5-The Maturity stage - An industry at its peak

3.6-The Decline stage - An obsolete industry

3.7-Strategy - The industry life cycle model

4-Strategy: Porter's Five Forces model - The competitive dynamics in an industry

4.1-Michael Porter's Five Forces model

4.2-The threat of new entrants

4.3-The threat of substitute products

4.4-The intensity of current competition

4.5-The bargaining power of suppliers

4.6-The bargaining power of clients

4.7-Porter's Five Forces framework applied in practice

4.8-The Five Forces model

5-Strategy: Game Theory - Studying the interaction between multiple parties

5.1-An introduction to Game Theory

5.2-Zero-sum games - approaching situations with a win-lose perspective

5.3-Non-zero-sum games - considering both cooperation and confrontation

5.4-Tobacco companies - a real-life example of Game Theory application

5.5-Strategy - Game theory

6-Strategy: Focusing on the inside of a business

6.1-Focusing on the inside of a business - An Introduction

6.2-A company's life cycle model - what should be done at different stages

6.3-Strategy - A company's life cycle model

7-Strategy: Acquiring a competitive advantage

7.1-The quest for a competitive advantage - An Introduction

7.2-The importance of building a sustainable competitive advantage

7.3-The role of resources and capabilities

7.4-Acquiring an actual competitive advantage

8-Strategy: The three main competitive strategies

8.1-The three main competitive strategies

8.2-Cost leadership - sell cheap

8.3-Differentiation - be different

8.4-Niche (Focus) strategy - find your niche market

8.5-The danger of hybrid strategies

8.6-Strategy - Acquiring a competitive advantage & the three competitive strategies

9-Strategy: Corporate growth strategies

9.1-The types of growth opportunities companies pursue

9.2-Organic growth - building a solid foundation

9.3-Inorganic growth - leveraging M&A transactions

9.4-Horizontal integration

9.5-Vertical integration

9.6-Strategy - Corporate growth strategies

10-Strategy: The SWOT analysis framework

10.1-An introduction to SWOT analysis

10.2-SWOT analysis in practice - Starbucks

10.3-Strategy - SWOT analysis

11-Strategy: Tesla - practical case study

11.1-Why a case study on Tesla?

11.2-Tesla's mission and vision statements

11.3-Industry analysis - The electric vehicles market

11.4-More than an auto producer

11.5-Porter's five forces analysis for Tesla

11.6-The company life cycle model

11.7-Why Tesla resembles Apple: A focus on Tesla's competitive advantages

11.8-The relationship between Tesla and SpaceX

11.9-Competitive strategy

11.10-Tesla SWOT analysis

11.11-Personal branding techniques used by Elon Musk

11.12-How Elon Musk's personal branding helped Tesla's business

12-Management: An Introduction

12.1-What are we going to see next

12.2-Why are managers needed in an organization?

12.3-What makes for a good manager?

12.4-The different types of managerial roles

12.5-A manager's main functions

12.6-Management - An introduction

13-Management: The Planning function

13.1-An introduction to planning

13.2-The objectives pyramid

13.3-Creating smart objectives - the SMART framework

13.4-Performing environmental scanning - competitor research at its best

13.5-Financial planning - break-even calculations

13.6-Budgeting

13.7-Project management

13.8-Management - The Planning function

14-Management: The Organization function

14.1-An Introduction to the principles of organization

14.2-The role of Human Resources

14.3-Planning HR needs

14.4-Management - HR introduction

15-Management: The Staffing function - Pre-Hire activities

15.1-Recruitment of personnel - finding the right people who will help you succeed

15.2-The selection process

15.3-Meeting the candidate

15.4-Management - Recruitment

16-Management: The Staffing function - Post-Hire activities

16.1-Onboarding of selected candidates

16.2-The importance of Learning and Development opportunities

16.3-Giving productive feedback to employees

16.4-Organizing the performance appraisal meeting

16.5-Introducing fair compensation mechanisms

16.6-Management - On the job management

17-Management: The Leading function

17.1-Motivating employees - the core principles

17.2-Proven employee motivation tactics

17.3-Stress relief tactics

17.4-Terminating employee contracts

17.5-Management - Motivating employees

18-Marketing: An Introduction

18.1-Introduction to Marketing

18.2-What is Marketing's role?

18.3-Who works in Marketing?

18.4-Marketing's key processes

18.5-Marketing - An introduction

19-Marketing: Building a Marketing Strategy

19.1-What is a marketing plan?

19.2-The psychology of customers - needs, wants, and demands

19.3-Conducting marketing research

19.4-The different stages of marketing research

19.5-Collecting primary data for marketing research

19.6-Performing client segmentation

19.7-Choosing a target customer group

19.8-Marketing - Building a Marketing Strategy

20-Marketing: How to set up an effective Marketing Mix

20.1-The four Ps of Marketing and their importance

20.2-Marketing - The Four Ps of Marketing

21-Marketing: How to set up an effective Marketing Mix - Product decisions

21.1-The product concept

21.2-Classifying a firm's products

21.3-The typical product life cycle

21.4-Product branding

21.5-Product packaging

21.6-Marketing - The product concept

22-Marketing: How to set up an effective Marketing Mix - Pricing decisions

22.1-The variables influencing product pricing

22.2-The demand curve

22.3-Performing break-even calculations

22.4-Marketing - How to set up an effective marketing mix

23-Marketing: How to set up an effective Marketing Mix - Place decisions

23.1-Setting up product distribution

23.2-Types of distribution channels

23.3-The advent of e-commerce

23.4-Marketing - How to set up an effective Marketing Mix - Place decision

24-Marketing: How to set up an effective Marketing Mix - Promotion decisions

24.1-The essence of marketing promotion

24.2-Creating a marketing campaign

24.3-The importance of social media

24.4-Marketing - How to set up an effective Marketing Mix - Promotion decisions

25-Marketing: How to set up an effective Marketing Mix - A dynamic concept

25.1-The four Ps of Marketing - A dynamic concept

26-Marketing: Marketing strategy in the long run

26.1-Allocating the funds available for Marketing - The budgeting exercise

26.2-Using KPIs to improve decision-making

26.3-Short-term vs. Long-term marketing goals

26.4-Interpreting and calculating the Customer-Lifetime-Value formula

26.5-Case study: Coca-Cola and Christmas

26.6-Marketing - Growing a brand in the long run

27-Tesla's marketing

27.1-Intro to Tesla marketing

27.2-Tesla's segmentation problem

27.3-A proof of Tesla's brand strength

27.4-Tesla's pricing

27.5-Before or after savings?

27.6-Tesla's distribution strategy

28-Accounting: An Introduction

28.1-Why do we need to learn Accounting?

28.2-How important is Bookkeeping?

28.3-The essence of Financial Accounting - Why is it helpful to investors?

29-P&L, Balance Sheet and Cash Flow - The three main financial statements

29.1-The three main statements - An overview

29.2-The ingredients of the P&L statement

29.3-The building blocks of the Balance Sheet

30-Revenue and cost recognition principles - This is how we register financials

30.1-Revenue recognition principles

30.2-Expense recognition principles

30.3-Historical cost and Fair Value Accounting

31-Accounting: The fundamental Accounting principles you will need in business

31.1-The Accounting equation - A must for anyone who wants to understand financials

31.2-General and subsidiary ledgers - How bookkeeping is organized

31.3-Debits and credits - much easier than it sounds

31.4-The P&L T-accounts

31.5-D&A - How is it calculated

31.6-The double entry bookkeeping principle - You need to understand it well!

32-A complete Case Study from scratch - Bookkeeping, P&L, and Balance Sheet

32.1-Accounting Case Study Part 1

32.2-Accounting Case Study Part 2

32.3-Accounting Case Study Part 3

32.4-Accounting Case Study Part 4

32.5-Course Challenge - Build a P&L and Balance Sheet from scratch

33-Accounting: Understanding how to calculate cash flow

33.1-Calculating cash flow and seeing if a business is making money

33.2-Dissecting a cash flow statement

33.3-Cash flow computation techniques - The direct method

33.4-Cash flow computation techniques - The indirect method

33.5-Here's how we can calculate cash flow

34-Accounting: The importance of timing when registering financials

34.1-Revenue and expense recognition

34.2-Profit is different than cash - please remember that

34.3-The timing of payments - this is how business owners can improve their cash flow

34.4-The different types of accruals that may arise in an accounting transaction

35-Accounting: An introduction to Financial Reporting

35.1-Working with financial statements

35.2-Let's take a look at P&G's financial statement

35.3-Who ensures the numbers in financial statements have been prepared correctly?

36-Accounting: Financial statement analysis in practice

36.1-The four dimensions of financial statement analysis

36.2-Calculating subtotals, totals and year-on-year growth

36.3-The mechanics of financial statement analysis

36.4-Using Different P&L and Balance Sheet Formats + Horizontal and Vertical Analysis

36.5-Understanding how to calculate "Days": DSO, DPO, and DIO

36.6-Financial ratios that are helpful to investors

36.7-Financial statement analysis in practice: Analyzing P&G's financials (part 1)

36.8-Financial statement analysis in practice: Analyzing P&G's financials (part 2)

37-Negotiation: An Introduction

37.1-Intro to Negotiation

37.2-Why is negotiation a core managerial skill?

37.3-Why are people bad negotiators?

38-Negotiation: The negotiation toolbox

38.1-Understanding BATNA

38.2-Reservation point and the Bargaining range

38.3-Negotiation: An Introduction

39-Negotiation: The importance of preparation

39.1-Assessing yourself

39.2-Assessing your opponent

39.3-Assessing the situation

39.4-Negotiation - The importance of preparation

40-Negotiation: Types of negotiation

40.1-Distributive negotiations (Slicing the pie)

40.2-Distributive strategies (Pie-slicing strategies)

40.3-Interest-based bargaining

40.4-Interest-based negotiation strategies

40.5-Claiming

40.6-Choosing the correct negotiation strategy

40.7-Negotiation - Types of negotiation

41-Negotiation subtleties that will help you in the long run

41.1-Aversive tactics and protecting yourself from them

41.2-Conflict resolution

41.3-Establishing trust

41.4-Broken trust and how to repair it

41.5-Mediums of negotiation

41.6-Negotiation - Negotiation subtleties that will help you in the long run

42-Negotiation: A complete Negotiation case study

42.1-The negotiation between Disney and Lucasfilm

43-Influence: The power of persuasion

43.1-Introduction to the six principles of Influence

43.2-Reciprocation

43.3-Consistency

43.4-Social proof

43.5-Liking

43.6-Scarcity

43.7-Authority

43.8-Completing 100%

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