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Description

Sales Skills & Negotiation Skills Selling Masterclass - A step by step guide to becoming a Master Salesman!
Sales skills and negotiation skills, a beginners guide to business development for the sales consultant.
The complete guide to mastering selling skills, sales strategies and sales techniques so that you can become a master Sales Consultant.
Do You Want To Learn How To Sell Your Own Ideas And Products?
There is no mountain that you cannot climb, if you master the art of sales psychology.
There are so many opportunities in life that are missed because people don’t develop good sales skills.
In this course you will learn how to manage the buyer journey from cold calling all the way through to closing the sale!
What You Will Learn:
In this course you will learn how to master the sales process.
You will learn how to develop a sales strategy.
You will learn how to manage your own emotions in a sales situation.
You will learn how to find prospects to sell to.
You will learn how to read your prospects.
You will learn how to negotiate successfully.
You will learn how to handle objections.
You will also learn how to close the sale.
You will also learn how to leverage your contacts so you can sell to the same prospects again and again.
Topics Covered In The Course:
Module 1: Prepare The Train Driver - Self Development Of The Sales Consultant
Introduction To The Course
Sales Skills Course Overview
The Mind Of A Consultant
Mastering Sales Is Mastering Life Skills
The Continuous Journey
Universal Laws Of Success
The Three Pillars Of Success
Personal Honesty
Diligence
Deferred Gratification
Suppression Of Principle
Emotional Intelligence
Core Principles Of Emotional Intelligence
The Problem Is Internal
The Two Motivational Forces
Product Confidence
Module 2: Pre-suppositional Sales - Pre-suppositions And Worldviews
The Train Track - Pre-Suppositional Sales Defined
What Is A Worldview
Why Pre-Suppositions Are Important
Two Modes Of Thinking
Logical Thinking
Emotional Thinking
The Dumb Dog
How We Create Our Values
Examples Of Rational Ideas
Examples Of Emotional Beliefs
Examples Of Values
Rational Or Emotional
Finding Someones Presuppositions
When The Presuppositions Are Not Clear
The Bank Robber Example
Why People Buy
How We Make Buying Decisions
Matching A World View
Testing A Worldview
Test Your Presuppositions
What Is A Buyer Persona
Presuppositional Buyer Persona Exercise
Creating The Persona
Traditional Buyer Personas
Combined Buyer Personas
Module 3: The SMART Process
The SMART Process
Controlling The Room
The Core of SMART
How Negative Emotion Controls Us
How We Take Control
The 5 Steps Of SMART
Separate
Monitor
Assess
Replace
Trust
SMART In Action
The SMART Sales Call In Full
I Will Never Be Any Good At Sales
The Power Of Self Talk
Using SMART For Self Development
Two Uses Of SMART
Short Term Emotional Management
Long Term Character Development
Experienced Negative Emotional Beliefs
Taught Negative Emotional Beliefs
Internal Negative Emotional Beliefs
Module 4: The Coaches - Getting Ready For Passengers
Getting Ready For Your Passengers
Know Your Product
Product Strengths And Weaknesses
Knowing Your Competition
Become The Expert
Value Propositions
Module 5: The Train Route - Planning Your Sales Route
Planning Your Route
Building Your CRM Flow
Data Analysis
Implementing Your Sales Funnel
Module 6: Selling Tickets - Dealing With Prospecting
Prospecting The Three Rules
Qualifying Prospects
Identifying The Contacts Role
Dealing With The Gatekeeper
Dealing With Influencers
Dealing With Champions
Dealing With Decision Makers
Contact Identification Exercise
Prospecting Secrets
Getting Entrance Into The Castle
Module 7: Prospecting By Network
Prospecting By Networking
Classification Of Networks
Door To Door Sales
Door To Door Conversation Methods
Getting The Most Out Of Your Networking
The Elevator Pitch
Module 8: Prospecting By Phone
Finding Prospects By Phone
Planning Your Phone Calls
Split Testing Your Scripts
Dealing With The Gatekeeper Script
Dealing With The Influencer Script
Dealing With The Champions Script
Dealing With Decision Makers Script
Other Call Support Material
Voicemail Techniques
Module 9: Online Prospecting
The Power Of Online Prospecting
Online Prospecting Tools
Email Statistics
Understanding Spam
Permission Based Email Marketing
Email Writing Tips
Places To Get Their Email Addresses From
Email Writing Tips
AIDA Copywriting
A Sample Email Using AIDA
Activities Create Your Own Email Using AIDA
Module 10: Making Friends - Friendliness And Personality Types
Making Friends
Ten Rules Of Friendliness Part 1
Ten Rules Of Friendliness Part 2
Recommended Reading
Personality Types
Meet The Blues
Meet The Reds
Meet The Greens
Meet The Yellows
Advanced Profiling
Profiling Bob
Module 11: Body Language How To Read Your Prospect
Reading The Body
Social Spaces
Distance Can Change
Three Classes Of Body Language
Aggressive Body Language
Defensive Body Language
Friendly Body Language
Ten Body Language Patterns
The Crossing  Pattern
The Expanding Pattern
The Defensive Moving Away Pattern
The Moving Towards Pattern
The Opening Pattern
Preening Pattern
Defensive Repeating Pattern
Shaping Pattern
Striking Patterns
The Touching Pattern
Ten Core Patterns Exercise
Personality Type Body Language
Micro Expressions
Seven Common Micro Expressions
Your Body Language The Importance Of Control
Tracking Their Body Language
What Are They Responding To The Three Factors
Moving Them Through The Sale
Body Language Flow
Dealing With More Than One Person
Module 12: Listening Station - Listening In Sales
The Art Of Questioning And Listening
How To Show You Are Listening
Product Based Sales
Needs Based Sales
Needs Analysis Funnel
The Needs Analysis Stages
The Two Types Of Questions
Open Questions
Closed Questions
The Quick Sale Mobile Example
The Quick Sale Training Session Example
The Quick Sale Exercise
The Three Simple Question Technique
The Echo Technique
The 5 Ws
Washing Machine Retail Sale Example
The Five Whys
The Five Whys - George
The Five Whys - Sally
The Five Whys - Terry
Why You Do Not Own A Yacht
Additional Tools
Needs Analysis Mind Map
Needs Analysis Sheet
Module 13: Negotiation Station
The Negotiation Station
Core Principles Of Negotiation
Focusing On Them
Everyone Has To Win
Matching Values
The Path Of Least Resistance
Shifting The Weight
The Persuasion Secret
How To Persuade Someone
The Electric Car
The Fashionable Trainers
Competency Levels
Assessing Competency Levels
Features Benefits And Values
The Christmas Tree Negotiation
B2B Value Propositions
Deepening The Value
Over Decorating The Tree
The Big 12
Authority
Social Proof
Group Identity
Deflecting Fault
Ask For Advice
Compliment Their Negotiations
Reciprocity
Scarcity
Off Set Values
Stepped Commitments
Fear And Hope
Ranked Priorities
Negotiating A Price
The Market Price
The Anchor Price
The Walk Away Price
The First Offer
The Counter Offer
Module 14: Objection Handling Station - How To Handle Objections
Handling Objections
The Golden Rule To Handling Objections
Why Objections Happen
Objection Tags - Tagging Objections
Objection Types
Objection Class
Objection Source
The Objection Clarification Process
The Onion Technique - Peeling Back The Objections
Testing  The Objection Type
Classify The Objection
Test The Objection Source
Summarise The Objection
The Objection In Full
Acknowledge The Objection
Acknowledgement Examples
Emotional Objections
Feel Statements
Felt Statements
Found Statements
Feel Felt Found Example
Rational Objection Guidelines
Responding To Rational Objections
Sharing Data And Information
Data Sharing Techniques
Using The Right Techniques
Valid Objections
How To Handle Class Objections
Authority Objections
Types Of Relationship Objections
Existing Relationship Objections
Third Party Relationship Objections
No Relationship Objections
Knowledge Objections
Convenience Objections
Price Objections
Objection Handling Sheets
Removing The Objection
Dealing With Difficult People
Dealing With Difficult People - Use SMART
Grow Some Thick Skin
The Mountaintop Example
Finding Common Ground
Focus On The Issue
A Soft Answer
Stress Fractures
Be Their Only Friend
Types Of Character Traits
The Demander
The Detractor
The Dynamite
The Dumper
The Drainer
The Disappointer
The Dictator
Handling Objections Before The Meeting
Reducing Objections
Setting Up An FAQ Page
Module 15: Closing The Sale - How To Close Effectively
Destination Station Closing The Sale
Understanding Closes
Understanding Buying Signals
Closing Questions
Module 16 Selling Season Tickets - The Value Of A Lifetime Customer
Season Tickets The Biggest Source Of Revenue
Understanding Season Tickets
First Class Passengers - After Sales Care
The Revolution - Practising The Principles
Any question just ask, we hope to see you in the course!
Mark Timberlake
Who this course is for:
This course if for beginners in sales and business development.
If you just starting out in sales then this course is for you.
Do not take this course if you are an experienced sales consultant as you will find a lot of the content too basic.

What you'll learn

This course will teach you how to become a successful sales consultant.

You will understand how the sales process works from start to finish.

This course will help you get the skills you need to get the best from any negotiation and sales situation.

You will know how to negotiate successfully.

You will know how to handle objections

You will know how to read your prospects in a sales meeting.

You will know how to find prospects to sell to.

Once you have taken this course, you will be able to develop a sales strategy.

You will know how to manage your emotions in a sales situation.

You will know how to close a sale.

And you will also know how to leverage your prospect for multiple sales opportunities.

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction To The Sales And Negotiation Skills Masterclass
3
1.1-Sales Skills Course Overview
1.2-Introduction To The Course
1.3-Sales Skills Activities To Complete
2-Prepare The Train Driver - Self Development For The Sales Consultant
15
2.1-The Mind Of A Consultant
2.2-Mastering Sales Is Mastering Life Skills
2.3-The Continuous Journey
2.4-Universal Laws Of Success
2.5-The Three Pillars Of Success
2.6-Personal Honesty
2.7-Diligence
2.8-Deferred Gratification
2.9-Suppression Of Principle
2.10-Emotional Intelligence
2.11-Core Principles Of Emotional Intelligence
2.12-The Problem Is Internal
2.13-The Two Motivational Forces
2.14-Product Confidence
2.15-Sales Consultant Activities To Complete
3-Pre-suppositional Sales - Pre-Suppositions And Worldviews
26
3.1-The Train Track - Pre-Suppositional Sales Defined
3.2-What Is A Worldview
3.3-Why Pre-Suppositions Are Important
3.4-Two Modes Of Thinking
3.5-Logical Thinking
3.6-Emotional Thinking
3.7-The Dumb Dog
3.8-How We Create Our Values
3.9-Examples Of Rational Ideas
3.10-Examples Of Emotional Beliefs
3.11-Examples Of Values
3.12-Rational Or Emotional
3.13-Finding Someones Presuppositions
3.14-When The Presuppositions Are Not Clear
3.15-The Bank Robber Example
3.16-Why People Buy
3.17-How We Make Buying Decisions
3.18-Matching A World View
3.19-Testing A Worldview
3.20-Test Your Presuppositions
3.21-What Is A Buyer Persona
3.22-Presuppositional Buyer Persona Exercise
3.23-Creating The Persona
3.24-Traditional Buyer Personas
3.25-Combined Buyer Personas
3.26-Journal Activities To Complete
4-The SMART Process - Learn How To Manage Emotions
23
4.1-SMART Copyright
4.2-The SMART Process
4.3-Controlling The Room
4.4-The Core of SMART
4.5-How Negative Emotion Controls Us
4.6-How We Take Control
4.7-The 5 Steps Of SMART
4.8-Seperate
4.9-Monitor
4.10-Assess
4.11-Replace
4.12-Trust
4.13-SMART In Action
4.14-The SMART Sales Call In Full
4.15-I Will Never Be Any Good At Sales
4.16-The Power Of Self Talk
4.17-Two Uses Of SMART
4.18-Short Term Emotional Management
4.19-Long Term Character Development
4.20-Experienced Negative Emotional Beliefs
4.21-Taught Negative Emotional Beliefs
4.22-Internal Negative Emotional Beliefs
4.23-Activities To Complete For SMART
5-The Coaches - Getting Ready For Passengers
7
5.1-Getting Ready For Your Passengers
5.2-Know Your Product
5.3-Product Strengths And Weaknesses
5.4-Knowing Your Competition
5.5-Become The Expert
5.6-Value Propositions
5.7-Activities To Complete Preparing For Your Passengers
6-The Train Route - Planning Your Sales Route
5
6.1-Planning Your Route
6.2-Building Your CRM Flow
6.3-Data Analysis
6.4-Implementing Your Sales Funnel
6.5-Activities To Complete For Your Route
7-Selling Tickets - Understanding How Prospecting Works
11
7.1-Prospecting The Three Rules
7.2-Qualifying Prospects
7.3-Identifying The Contacts Role
7.4-Dealing With The Gatekeeper
7.5-Dealing With Influencers
7.6-Dealing With Champions
7.7-Dealing With Decision Makers
7.8-Contact Identification Exercise
7.9-Prospecting Secrets
7.10-Getting Entrance Into The Castle
7.11-Activities To Complete For Dealing With Prospecting
8-Prospecting By Networking
7
8.1-Prospecting By Networking
8.2-Classification Of Networks
8.3-Door To Door Sales
8.4-Door To Door Conversation Methods
8.5-Getting The Most Out Of Your Networking
8.6-The Elevator Pitch
8.7-Activities To Complete For An Elevator Pitch
9-Prospecting By Phone
10
9.1-Finding Prospects By Phone
9.2-Planning Your Phone Calls
9.3-Split Testing Your Scripts
9.4-Dealing With The Gatekeeper Script
9.5-Dealing With The Influencer Script
9.6-Dealing With The Champions Script
9.7-Dealing With Decision Makers Script
9.8-Other Call Support Material
9.9-Voicemail Techniques
9.10-Activities To Complete For Prospecting By Phone
10-Online Prospecting
10
10.1-The Power Of Online Prospecting
10.2-Online Prospecting Tools
10.3-Email Statistics
10.4-Understanding Spam
10.5-Permission Based Email Marketing
10.6-Places To Get Their Email Addresses From
10.7-Email Writing Tips
10.8-AIDA Copywriting
10.9-A Sample Email Using AIDA
10.10-Activities Create Your Own Email Using AIDA
11-Making Friends - Friendliness And Personality Types
12
11.1-Making Friends
11.2-Ten Rules Of Friendliness
11.3-Ten Rules Of Friendliness Continued
11.4-Recommended Reading
11.5-Personality Types
11.6-Meet The Blues
11.7-Meet The Reds
11.8-Meet The Greens
11.9-Meet The Yellows
11.10-Advanced Profiling
11.11-Profiling Bob
11.12-Activities To Complete On Friendliness
12-Body Language - How To Read Your Prospect
29
12.1-Reading The Body
12.2-Social Spaces
12.3-Distance Can Change
12.4-Three Classes Of Body Language
12.5-Aggressive Body Language
12.6-Defensive Body Language
12.7-Friendly Body Language
12.8-Ten Body Language Patterns
12.9-The Crossing Pattern
12.10-The Expanding Pattern
12.11-The Defensive Moving Away Pattern
12.12-The Moving Towards Pattern
12.13-The Opening Pattern
12.14-Preening Pattern
12.15-Repeating Pattern
12.16-Shaping Pattern
12.17-Striking Patterns
12.18-The Touching Pattern
12.19-Ten Core Patterns Exercise
12.20-Personality Type Body Language
12.21-Micro Expressions
12.22-Seven Common Micro Expressions
12.23-Your Body Language The Importance Of Control
12.24-Tracking Their Body Language
12.25-What Are They Responding To The Three Factors
12.26-Moving Them Through The Sale
12.27-Body Language Flow
12.28-Dealing With More Than One Person
12.29-Activities To Complete Body Language
13-Listening Station - Questioning And Listening
25
13.1-The Art Of Questioning And Listening
13.2-How To Show You Are Listening
13.3-Product Based Sales
13.4-Needs Based Sales
13.5-Needs Analysis Funnel
13.6-The Needs Analysis Stages
13.7-The Two Types Of Questions
13.8-Open Questions
13.9-Closed Questions
13.10-The Quick Sale Mobile Example
13.11-The Quick Sale Training Session Example
13.12-The Quick Sale Exercise
13.13-The Three Simple Question Technique
13.14-The Echo Technique
13.15-The 5 Ws
13.16-Washing Machine Retail Sale Example
13.17-The Five Whys
13.18-The Five Whys - George
13.19-The Five Whys - Sally
13.20-The Five Whys - Terry
13.21-Why You Do Not Own A Yacht
13.22-Additional Tools
13.23-Needs Analysis Mind Map
13.24-Needs Analysis Sheet
13.25-Questioning And Listening Activities
14-Negotiation Station - How To Negotiate Successfully
38
14.1-The Negotiation Station
14.2-Core Principles Of Negotiation
14.3-Focusing On Them
14.4-Everyone Has To Win
14.5-Matching Values
14.6-The Path Of Least Resistance
14.7-Shifting The Weight
14.8-The Persuasion Secret
14.9-How To Persuade Someone
14.10-The Electric Car
14.11-The Fashionable Trainers
14.12-Competency Levels
14.13-Assessing Competency Levels
14.14-Features Benefits And Values
14.15-The Christmas Tree Negotiation
14.16-B2B Value Propositions
14.17-Deepening The Value
14.18-Over Decorating The Tree
14.19-The Big 12
14.20-Authority
14.21-Social Proof
14.22-Group Identity
14.23-Deflecting Fault
14.24-Ask For Advice
14.25-Compliment Their Negotiations
14.26-Reciprocity
14.27-Scarcity
14.28-Off Set Values
14.29-Stepped Commitments
14.30-Fear And Hope
14.31-Ranked Priorities
14.32-Negotiating A Price
14.33-The Market Price
14.34-The Anchor Price
14.35-The Walk Away Price
14.36-The First Offer
14.37-The Counter Offer
14.38-Activities To Complete Negotiation Skills
15-Objection Handling - How To Handle Objections To The Sale
59
15.1-Handling Objections
15.2-The Golden Rule To Handling Objections
15.3-Why Objections Happen
15.4-Objection Tags - Tagging Objections
15.5-Objection Types
15.6-Objection Class
15.7-Objection Source
15.8-The Objection Clarification Process
15.9-The Onion Technique - Peeling Back The Objections
15.10-Testing The Objection Type
15.11-Classify The Objection
15.12-Test The Objection Source
15.13-Summarise The Objection
15.14-The Objection In Full
15.15-Acknowledge The Objection
15.16-Acknowledgement Examples
15.17-Emotional Objections
15.18-Feel Statements
15.19-Felt Statements
15.20-Found Statements
15.21-Feel Felt Found Example
15.22-Rational Objection Guidelines
15.23-Responding To Rational Objections
15.24-Sharing Data And Information
15.25-Data Sharing Techniques
15.26-Using The Right Techniques
15.27-Valid Objections
15.28-How To Handle Class Objections
15.29-Authority Objections
15.30-Types Of Relationship Objections
15.31-Existing Relationship Objections
15.32-Third Party Relationship Objections
15.33-No Relationship Objections
15.34-Knowledge Objections
15.35-Convenience Objections
15.36-Price Objections
15.37-Objection Handling Sheets
15.38-Removing The Objection
15.39-Dealing With Difficult People
15.40-Dealing With Difficult People - Use SMART
15.41-Grow Some Thick Skin
15.42-The Mountaintop Example
15.43-Finding Common Ground
15.44-Focus On The Issue
15.45-A Soft Answer
15.46-Stress Fractures
15.47-Be Their Only Friend
15.48-Types Of Character Traits
15.49-The Demander
15.50-The Detractor
15.51-The Dynamite
15.52-The Dumper
15.53-The Drainer
15.54-The Disappointer
15.55-The Dictator
15.56-Handling Objections Before The Meeting
15.57-Reducing Objections
15.58-Setting Up An FAQ Page
15.59-Objection Handling Activities To Complete
16-Closing The Sale
5
16.1-Destination Station Closing The Sale
16.2-Understanding Closes
16.3-Understanding Buying Signals
16.4-Closing Questions
16.5-Activities To Complete Closing The Sale
17-Selling Season Tickets
6
17.1-Season Tickets The Biggest Source Of Revenue
17.2-Understanding Season Tickets
17.3-First Class Passengers - After Sales Care
17.4-The Revolution - Practising The Principles
17.5-Thank You - Get In Touch
17.6-Bonus Lecture