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Description

Get Practical Skills in Social Media Marketing and Gain Over 57k per/year!
You could spend a lot of time dissecting the latest viral social media posts or making funny TikTok videos in the hopes of discovering a winning formula, but the truth is that the most effective social media campaigns owe their success to the strategy behind them.
Spent just half an hour every day to learn and apply new strategies, including working with analytics, content creation, managing social media platforms and more.
THIS COURSE PROVIDES OVER 10 HOURS OF USEFUL LECTURES TO DIVE DEEP INTO THE BASICS OF SMM:
How to get more likes and subscribers.
How to sell products through social networks.
What has been effective for your competitors in digital marketing?
How to promote content.
How to work with opinion leaders and influencers.
How to evaluate promotion results.
How to manage your reputation online.
How to become a Social Media Marketer or Social Media Manager.
Make all processes in the SMM team work stably within your team.
Work with a collaboration tool, NapoleonCat to create effective workflows and centralize everything.
Learn how to create engaging marketing quizzes with Boosting Lead tool to generate more leads.
Effectively use ChatGPT, Gemini in your social media marketing.
How to select the most appropriate social network for your brand and align it with your specific business goals.
How to enhance their social media content by integrating website articles with compelling link previews through the AIOSEO plugin.
How to create eye-catching visuals for ads with BannerBoo.
Determine the optimal posting frequency for your target audience and industry, striking the right balance between quantity and quality of content.
Achieve dream outcome with over 10 hours of lessons, hands-on examples, and more than 20 different tools to use right now. Start learning without risk with Udemy's 30-day money-back guarantee.
YOU’LL HAVE THE OPPORTUNITY TO LEARN SMM FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over
15 years of experience
in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
I've personally collected a vast amount of
digital marketing qualifications
and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
We've launched over
1,500 successful marketing strategies
and campaigns throughout our careers.
Over
600,000 digital marketing specialists worldwide
have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
OUR SMM TRAINING INCLUDES:
Theory:
10+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
Practice Materials:
Checklists, templates, and video tutorials to make the course more interactive and valuable.
Lifetime access
to the course and its future updates.
24/7 Support:
If you have questions, I will always be willing to answer them.
A

free copy of the "Social Media Marketing"

chapter
from my
Cutting-Edge Digital Marketing
book.
Complete the course and receive an
Udemy certificate
.
TOOLS USED IN THE COURSE:
Meta Business Suite, Facebook Ads Manager, Facebook Analytics, SimilarWeb, Alexa, SEMrush, Hypeauditor, Social Blade, Google Analytics, URL Builder, Bit. ly, BuzzSumo, SemanticForce, Smartmetrics, Google Alerts, Trendhero, NapoleonCat, BrandMentions, ChatGPT, Gemini, Trello, Grammarly, BannerBoo, AIOSEO, Boosting Lead and other important tools.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Be ready for a career as a social media marketer within a month of studying.

Click the "Enroll now" button to begin developing your project on social networks!
Who this course is for:
Anyone who is interested in learning an online profession – This social marketing course will allow you to gain the skills needed for a career in social media marketing.
Marketers – This class lets you extend your skills to include marketing in a social media context, allowing you better serve your clients as a marketing specialist.
Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own social media marketing until they have the funds to hire a professional.
Internet marketers - This course will help you ensure that your social media marketing skills are up-to-date and help you market yourself to clients, furthering your career
Social media marketers - This course will help you to grow your expertise and learn how to build an effective social media strategy

What you'll learn

How to build a social media promotion strategy for your project

YouTube Marketing and how to monetize the platform

Basic to advanced Instagram marketing

How to optimize Facebook ads for increased conversions and decreased costs

How to conduct a competitive analysis

How to use analytic tools

How to create a Social Media Content Plan

How to manage your social media reputation

How to work with reviews and deal with negativity on social media

How to use TikTok to create engaging short-form videos to increase website traffic, generate leads, and boost sales

How to use Chat GPT for SMM tasks

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-SMM strategy and why businesses need it?
8
1.1-The Fundamentals of SMM: What It Is and Why It Matters
1.2-SMM as an Important Part of Digital Marketing
1.3-How to turn marketing efforts on social platforms into real clients
1.4-Understanding B2B and B2C Commerce in Digital Marketing
1.5-How to manage processes in the SMM team
1.6-How to study on Udemy effectively?
1.7-How to use the Miro Board Checklists to get the most out of this course
1.8-Social media marketing strategy
2-Audience Analysis and Strategic Planning
20
2.1-Strategic Planning of SMM Сampaigns
2.2-Why use social networks? Setting SMART goals
2.3-What Are Key Performance Indicators (KPIs) in Social Media Marketing?
2.4-Who is your target audience?
2.5-Audience Analysis and Segmentation
2.6-GenAI for Ideal Customer Profile Creation
2.7-Knowledge of Social Networks and Their Audiences
2.8-Effectiveness Tracking on Social Media
2.9-Analytical Tools for SMM
2.10-Analysis of Instagram pages: Hypeauditor
2.11-Analysis of Instagram: Trendhero
2.12-Instagram Audience Insights
2.13-Services for YouTube analysis: SocialBlade.
2.14-TikTok for Creators Overview
2.15-Development of Personalized Engagement Strategies
2.16-How to Check Social Media Apps?
2.17-Cross-Channel Social Media Analysis
2.18-The Significance of Competitive Analysis: SimilarWeb
2.19-Brand Performance: Google Alerts
2.20-Social Media Analysis
3-Content Strategy for Social Media
15
3.1-Content Startegy Creation: Key Components
3.2-Content Plan and Content Calendar
3.3-2 Ways to Form Content Plans
3.4-How Competitors Can Help Plan Content
3.5-Google Trends for Popular Content Identification
3.6-Temporal, Current and Evergreen Content
3.7-PNP Principle for Content Creation
3.8-Collect search queries: AnswerThePublic
3.9-Using Thematic and Marketing Campaigns
3.10-Definition of Content Formats for Social Media
3.11-Content optimization for different platforms
3.12-Video Content and How to Optimize It
3.13-Video Content. InVideo Screencast
3.14-Unifying Your Online Presence: Integrating Content with SEO and Social Media
3.15-Content Strategy for Social Media
4-Copywriting and Social Media Marketing
6
4.1-Copywriting and Social Media Marketing
4.2-Key Tips for Writing Texts
4.3-AIDA Model for Text Writing
4.4-Headline, Subhead, and Call-to-action as Main Components of Social Media Text
4.5-Online Correctors for Your Texts: Grammarly
4.6-Copywriting
5-Visual Design
5
5.1-Importance of Visual Design
5.2-Design Strategy for Social Media Marketing
5.3-Mastering Design Basics
5.4-Tools for Creating Visuals
5.5-Visual design
6-Our Favourite AI Tools
16
6.1-Streamlining content creation with Simplified AI
6.2-AI-powered social media content with Stockimg
6.3-Images Creation and Editing with OpenArt AI
6.4-Images Creation and Editing with OpenArt AI. Part 2
6.5-Mastering AI Avatars for content creation
6.6-AI Avatar Creation with HourOne AI
6.7-Upgrade Your Ads Creation with AdCreative.ai
6.8-AI Image Editing with Remove.bg
6.9-Kleap and AI-Driven Website Creation
6.10-Kula and AI-Driven Mobile App Creation
6.11-Mastering AI-Driven Advertising with Dicer.ai
6.12-Pitch Avatar for Interactive and Trackable Presentations
6.13-AI Avatars with Heygen
6.14-Enhancing Photos with LetsEnhance.io
6.15-Image Editing and Enhancement with Claid.ai
6.16-SurferSEO AI for Seach Engine Optimization
7-Different Social Media Platforms
23
7.1-How to Choose Social Media Platform
7.2-Facebook Marketing
7.3-Facebook Pages Types. How to create a Facebook page. A Personal Page.
7.4-Facebook Business Page. How to set up and optimize a Business Page.
7.5-Facebook Business Page. Settings.
7.6-Facebook Groups
7.7-Facebook algorithms. Engaging Content.
7.8-Content Types
7.9-Facebook Insights Tool
7.10-Interface and Functionality of Meta Business Manager - Basic Settings
7.11-How to connect your Facebook and Instagram accounts for better business results
7.12-Meta Business Suite
7.13-Meta Business Suite Insights
7.14-Post Creation With Meta Business Suite
7.15-Scheduling Content Services. Meta Business Suite
7.16-Facebook for Industries
7.17-Instagram Marketing. Different Content Types
7.18-Instagram Insights
7.19-YouTube Marketing and YouTube Algorithms
7.20-How to Create a YouTube Channel
7.21-YouTube Channel Optimization
7.22-Messenger Marketing
7.23-Social Media Platforms
8-Targeted Advertising: Instagram and Facebook
23
8.1-The Basics of Social Media Advertising
8.2-Analysis of the Target Audience
8.3-Algorithm for Launching Advertising on Facebook and Instagram
8.4-How to select the best Facebook advertising campaign for your business
8.5-Set up a highly targeted audience for your Facebook ad campaign
8.6-How to Create Facebook Ads?
8.7-Facebook Ads Library
8.8-Launching Ads from the Ads Manager
8.9-Step-By-Step Setup for Promoting an Existing Post on Facebook or Instagram
8.10-Creating an Audience in Ads Manager
8.11-An Audience from Facebook and Instagram
8.12-How to write compelling text for your ads
8.13-Placements and Their Formats
8.14-Ad Creatives
8.15-Which Images Will Definitely Sell?
8.16-Photo Content
8.17-Video Ad
8.18-Advertising in Stories
8.19-Basic Rules of Advertising: What is Not Permitted? Which Niches Are Better Not T
8.20-How to spy on your competitors' ads?
8.21-A guide to budget planning for Facebook advertising
8.22-How to Make a Media Plan for Facebook
8.23-How to sell content on social media
9-Audience Interaction on Social Media
6
9.1-Crafting Communication Strategies
9.2-Leveraging Audience Feedback for Social Media Success
9.3-Building Communication with Competitors
9.4-Turning Negative Responses into Positive on Social Media
9.5-Community Management and Strategies
9.6-Audience Interaction
10-Influence Marketing
2
10.1-Influencer Marketing Basics
10.2-UGC Creators Collaboration
11-Lead Generation with Quiz Marketing
10
11.1-What is a Quiz and Why Do You Need It in Digital Marketing?
11.2-Creating Quizzes Step-By-Step: Short Guide
11.3-Boosting Lead as a Tool for Quiz Creation
11.4-Exploring Introductory Page Components
11.5-Introductory Page Creation with Boosting Lead
11.6-Questions Generating with Boosting Lead
11.7-Presenting the Results of Your Quiz
11.8-“Thank you” Page and Contact Page Creation
11.9-Bonuses and Gifts as Means of Customer Encouragement
11.10-Quiz Placement
12-How to use ChatGPT for SMM
29
12.1-AI Generated Lesson
12.2-How to Create a Totally AI Generated Video
12.3-How to Use ChatGPT for SMM in Digital Marketing
12.4-Goal-Oriented Campaigns Creation for SMM with ChatGPT
12.5-Communication Strategy Building
12.6-Build Your Audience Persona
12.7-How to Search for Keywords
12.8-Content Calendar Creation Using ChatGPT
12.9-How is it Possible to Transform Your Text with ChatGPT?
12.10-Headline and Subhead Creation
12.11-Create a Call-To-Action by Using ChatGPT
12.12-Video Content Creation with ChatGPT Assistance
12.13-Short Video Generation
12.14-ChatGPT Tips in Caption Generations
12.15-Relevant Hashtags Generation
12.16-Content optimization for different platforms
12.17-Optimize Large Text Reading with ChatGPT
12.18-FAQ List Creation for an Effective SMM Campaign
12.19-How Can You Use ChatGPT to Respond to Comments on Social Media?
12.20-Find Influencers in Your Sphere with ChatGPT
12.21-Ad Campaign Planning
12.22-How to Create Ad Copy
12.23-Tips on How ChatGPT Can Help You Promote Your Product
12.24-Content Creation Tools
12.25-Quiz Creation with Chat GPT
12.26-Visual Infographic and ChatGPT
12.27-Content Timing Planning
12.28-Polls and Ratings Creation
12.29-Formulating Podcast Interviews
13-How to Work with Google Gemini
10
13.1-Creating Gemini Account
13.2-Post on Social Media with Gemini
13.3-Upload Images for Product Descriptions
13.4-Get Website Optimization Tips
13.5-Ask for Keyword Research Via Voice
13.6-Develop an Article with Gemini
13.7-Analyze YouTube Videos
13.8-Work with Gmail in Gemini
13.9-Share Conversation with Gemini
13.10-Send a Customer Letter
14-Brand and Social media reputation management
20
14.1-What is a Brand Reputation?
14.2-Reasons to Manage Brand Reputation
14.3-Reputation Management Methods: ORM and SERM
14.4-Components of Reputation Management in Search Engines and the Internet
14.5-What and Where to Track
14.6-Manual Monitoring Tools
14.7-Automatic Monitoring Systems. Brand Mentions as an Automatic Monitoring Tool
14.8-Competitor Analysis
14.9-Interpretation of Results with Brand Mentions
14.10-Building a Results-Based Reputation Management Strategy
14.11-Brand Management Optimization
14.12-Increase Brand and Customer Loyalty
14.13-Work With Reviews
14.14-What do users write about you on social networks?
14.15-How to monitor your company’s reputation on the web?
14.16-Types of Negativity
14.17-Reaction to Negativity - Dos and Don’ts
14.18-Summary
14.19-Review of the material.
14.20-Brand and Social Media Reputation Management
15-Team Management and Crisis PR
7
15.1-Communication Strategies for Team Engagement
15.2-Essential Skills for Social Media Marketers
15.3-Team Process Management Tools for SMM
15.4-How to Create a Social Media Budget
15.5-Crisis PR and Crisis Response
15.6-How to Identify Crisis Coming
15.7-Team Management and Crisis PR
16-Content management
1
16.1-How to manage your social media with Kontentino. Practical tutorial.
17-Q&A
9
17.1-How to Choose the Right Social Network
17.2-How many Posts I Can Do Daily or Weekly?
17.3-How Can I Use Chat GPT for Social Media?
17.4-Will AI kill marketers?
17.5-What AI Tools Can I Use?
17.6-ChatGPT & Google Gemini
17.7-Free or Paid ChatGPT?
17.8-DM Trends
17.9-ChatGPT for Personal Digital Marketers Productivity
18-Summary
4
18.1-Summary
18.2-How to Leave a Course Review?
18.3-How to Get Your Certificate.
18.4-TOP 90 AI Tools in 2024-2025
19-BONUS
1
19.1-BONUS Lecture