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Description

Whether you’re looking to
boost your personal profile
or hoping to
generate revenue for your business
, you’ll want to be on TikTok.
The world’s
fastest growing social media platform
, TikTok has around 800 million monthly active users. (Yep, it’s more popular than Instagram.) Plus, it’s the only place where new users can go viral overnight. In other words, it’s a marketing opportunity you don’t want to shy away from.
In this course, we’ll take you from complete newbie to a bonafide TikTok pro. You’ll learn how to create a personal or business account that users will want to engage with, and how to conjure up an entertaining TikTok post. Growing your account is also on the agenda. In fact, we’ll show you
how to get 10,000 followers within 30 days
without using dodgy bots or buying followers. We’ll also reveal exactly how TikTok’s algorithm works, so you can ensure your efforts are seen by your target audience. And we’ll teach you the many ways you can
make money from your TikTok account
.
If you’re a business owner, pay special attention to our TikTok for business sections. They’ll teach you everything you need to
grow your customer base
, including how to create profitable ads on a modest budget.
As well as listening to us, you’ll also learn from some of TikTok’s brightest stars. See how one singer pushed his track to the top of the charts with nothing but the app. Or dive into the innovative sales strategies used by fast food companies and beauty brands.
You don’t need any kind of a following to get started with this course — just a smartphone and a desire to participate in one of the most fun forms of social media. Got both? Then get ready to grow your profile.
Your instructors
:
Darius Moravcik
is the Chief Marketing Officer (CMO) for Reflectly, a rapidly growing mindfulness mobile app. He's also a 2-time Udemy instructor, with over 7,000+ paying students and 300 5-star reviews.
Evan Kimbrell
is in the top 1% of Udemy instructors with over 30 courses on Entrepreneurship & Marketing. His courses have over 630,000 students, 39,000+ 5 star reviews, and have been covered in publications such as TechCrunch, Entrepreneur Magazine, and Buzzfeed.
Our promise
:
If you're unsatisfied with the course in any way, you can get a full refund within 30 days of purchase.
Who this course is for:
Anyone who wants to take advantage of TikTok for marketing their business
Anyone who wants to take advantage of TikTok for growing their own personal brand
Anyone who wants to add TikTok as a competency on their resume or C.V.

What you'll learn

How to grow your own TikTok account organically

How to design and scale TikTok ad campaigns

How to design content specifically for TikTok's algorithm

How to get your content discovered, even when your account is brand new

How to design a personal profile that's optimized for engagement

How to design a business profile that's optimized for engagement

How to design an aggregator profile that's optimized for engagement

How to post content in the best frequency and with the best timing

How to pick an optimized username

How to optimize your bio text and profile photo

How to get your posts seen in other countries

How to use TikTok analytics

How to get verified on TikTok

How to improve the production value of your posts

How to participate in challenges and follow trends

How the TikTok algorithm works

How to create a content plan for posts

How to handle videos that don't get seen

3 ways to monetize your TikTik account

How to grow your TikTok account if you're a business

How to setup your ad account

How to design your first TikTok ad campaign

How to tell when your ads are doing well, or when they need troubleshooting

How to scale your successful ads effectively

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
5
1.1-Course overview
1.2-Meet the instructor
1.3-Join our community on Slack!
1.4-5 reasons to be excited about TikTok
1.5-Top 10 strategies to grow on TikTok
2-Setting up Your Account
23
2.1-Intro to section 2
2.2-Types of accounts
2.3-Q&A: Can I change my account type later on?
2.4-Types of content
2.5-How I picked my type of content
2.6-FOLLOW ALONG: UI walkthrough
2.7-What goes into a profile
2.8-Name vs. username
2.9-Picking your username
2.10-Q&A: Indexability and what to do if you can't get the name you want
2.11-Writing a bio
2.12-Q&A: What should I write in my bio?
2.13-Links in bio
2.14-Q&A: Should I add links to YouTube & Instagram in my bio? Is it worth it?
2.15-Q&A: What should I put as my link in bio? What if I don't use it?
2.16-What you need to know about your profile picture
2.17-Getting a great profile picture or logo
2.18-Q&A: Does the profile picture even matter?
2.19-Q&A: What do I put as my profile picture if I'm a company?
2.20-FOLLOW ALONG: Creating a new account from scratch
2.21-OPTIONAL: Using an old account vs. going fresh
2.22-Outro to section 2
2.23-Section 2: Review & Recap
3-Pro Tips
10
3.1-Intro to section 3
3.2-TikTok Pro account & analytics
3.3-Q&A: Why getting TikTok Pro matters & how to use it
3.4-How to get your account verified
3.5-Q&A: All about being verified
3.6-Upcoming TikTok features
3.7-How to change your location
3.8-Q&A: Location hacking and the benefits of picking a location
3.9-Outro to section 3
3.10-Section 3: Review & Recap
4-Creating Your First Post
21
4.1-Intro to section 4
4.2-Elements of a great post
4.3-Q&A: Following trends vs. setting your own path. How do you decide?
4.4-Q&A: Where should I focus my time? Preparation vs. filming vs. editing
4.5-Video
4.6-Sounds
4.7-Effects
4.8-Titles
4.9-Q&A: Why bother with titles? Are they worth it?
4.10-Description & hashtags
4.11-Q&A: Picking hashtags, hashtag oddities, & banned terms
4.12-FOLLOW ALONG: Putting it all together
4.13-Q&A: Do we care about thumbnails & shot composition?
4.14-Q&A: Should I watermark my content?
4.15-Challenges & trends
4.16-Q&A: All about song selection
4.17-Cross-promoting your TikTok content on other platforms
4.18-Q&A: Can I make this work for my industry?
4.19-Q&A: Reasons why your post isn't getting views
4.20-Outro to section 4
4.21-Section 4: Review & Recap
5-Growth Tactics
17
5.1-Intro to section 5
5.2-Simple formula for growth
5.3-Q&A: How do I get over the "creativity wall"?
5.4-Everything you need to know about the TikTok algorithm
5.5-Q&A: Comments, Shares, & Likes. How much should I care?
5.6-Pro gear
5.7-Recording off TikTok
5.8-What to do when your video flops
5.9-CASE STUDY: My videos
5.10-Creating your content plan - How often should you post?
5.11-Q&A: Quality vs. quantity. What works on TikTok?
5.12-Engaging with other TikTokers
5.13-Why you should not use bots
5.14-Q&A: Should I buy followers?
5.15-Where to get inspiration for content
5.16-Outro to section 5
5.17-Section 5: Review & Recap
6-How to Make Money on TikTok
10
6.1-Intro to section 6
6.2-Making money with your audience
6.3-Promoting other people's products with influencer marketing
6.4-How to get an influencer gig
6.5-CASE STUDY: My RedBull deal
6.6-EXAMPLES: Influencer ad campaigns
6.7-Promoting other people's products with affiliate marketing
6.8-Affiliate marketing options
6.9-Outro to section 6
6.10-Section 6: Review & Recap
7-TikTok for Business
14
7.1-Intro to section 7
7.2-The business case for TikTok
7.3-Future e-commerce features
7.4-Using influencers
7.5-CASE STUDY: Old Town Road
7.6-EXAMPLE: Avani - Selling merch
7.7-EXAMPLES: Twisted & Kind Snacks - Selling your own product
7.8-EXAMPLE: Chipotle - Reposting user content
7.9-EXAMPLE: Zach King
7.10-EXAMPLE: #PMTurns40 - Campaign
7.11-EXAMPLE: Zombies, Run! - Going viral
7.12-EXAMPLE: Panda costume - Social commerce
7.13-Outro to section 7
7.14-Section 7: Review & Recap
8-TikTok Ads for Business
17
8.1-Intro to section 8
8.2-How to open a TikTok ads account
8.3-FOLLOW ALONG: How to open a TikTok ads account
8.4-Auction basics
8.5-Overview of the TikTok ads manager
8.6-Campaign structure
8.7-Campaign level
8.8-Ad group level: Customer targeting
8.9-Ad group level: Other settings
8.10-Ad level
8.11-FOLLOW ALONG: Creating a campaign from scratch
8.12-Evaluating performance
8.13-What to do if a campaign is working well
8.14-What to do if a campaign is not working well
8.15-Reporting
8.16-Outro to section 8
8.17-Section 8: Review & Recap
9-Advanced TikTok Ads for Business
11
9.1-Intro to section 9
9.2-Using micro influencers' content
9.3-The importance of scale
9.4-The 3-step process for getting content
9.5-FOLLOW ALONG: The 3-step process for getting content
9.6-Alternative ways to get content
9.7-How to spy on your competition
9.8-FOLLOW ALONG: Hiring on Fiverr
9.9-FOLLOW ALONG: Hiring on UpWork
9.10-Outro to section 9
9.11-Section 9: Review & Recap
10-Follow Along: Account Growth
6
10.1-Intro to section 10
10.2-FOLLOW ALONG: 1k followers
10.3-FOLLOW ALONG: 5k followers
10.4-FOLLOW ALONG: 10k followers
10.5-FOLLOW ALONG: 15k followers
10.6-FOLLOW ALONG: 25k followers
11-Interviews
1
11.1-Interview with Jack Morrison (@jackmorrisontv)
12-Bonus Section
1
12.1-Bonus Lecture