Home

All courses

1 day MVP 2.0 | Go from idea to MVP in just 1 day

Entrepreneurship

Business

Minimum Viable Product

1 day MVP 2.0 | Go from idea to MVP in just 1 day

Go from idea to working prototype in 1 day. New business idea? New feature for your app? Create a Minimum Viable Product

4.6

(4942)

49102 enrolled on this course

Last updated 11/2021

Evan Kimbrell

₹ 3499.0

₹ 4999.0

Buy Now

30-Day Money-Back Guarantee

Lessons

Quizzes

Duration

13 Hours

Skill level

Beginner

Language

English

Certificate

Yes

Full lifetime access

Yes

Description

Learn how to take ideas, validate them, and prototype them in one day, without learning how to code. Become a better entrepreneur, product manager, marketer, manager, or small business owner. Learn how experienced entrepreneurs come up with killer ideas and launch them with minimum time invested and with $0 upfront.
Are you ready to take the plunge and finally pursue the business idea of your dreams? Are you sure you have the skills and the time to be successful? Have you heard of the Lean Startup, the product framework that is revolutionizing startups all over the world? This course will teach you the skills that are essential to being a successful entrepreneur.
About the instructor
Top-rated Udemy Instructor with over 30,000 five star reviews and over 500,000 students enrolled.
Teaches 11 different courses on Entrepreneurship.
Startup founder for 5+ years, raised three rounds of capital worth several millions of dollars.
Worked as a VC and was in charge of deal flow in Silicon Valley.
Oversaw investments in large companies like Facebook, LinkedIn, and Tesla.
Owns Sprintkick, an agency that builds web & mobile apps for 20+ Fortune 500 companies.
Created and launched over 100+ apps in the last four years.
Who this course is for:
Entrepreneurs who have ideas or are already in the middle of a project.
Project managers who want to learn more efficient ways of rolling out new products or internal features.
Anyone aspiring to be an entrepreneur.
Anyone trying to minimize the risk associated with their new venture.
Anyone looking for new skills in the realms of entrepreneurship, marketing, product management, and growth hacking.
Anyone interested in having a more in-depth understanding of the Lean Startup.

What you'll learn

Rapidly validate product and project ideas before spending money and resources on pursuing them

Understand how to run pitch experiments and lean models of idea validation

Gather and interpret offline feedback for ideas

Spy on potential competitors to assess their strengths / weaknesses / areas left open for opportunity

Drill down with advanced search to find adjacent and hidden competitors

Quickly setup basic pitch experiments with Launchrock landing pages

Create more complicated landing pages with Unbounce

Run basic A/B tests with your idea and landing page

Setup and interpret conversion goals for your page

Capture the right customers for your potential product with dynamic text

Add payment buttons to your page and email for the ultimate validation experiment

Setup basic ad campaigns with Google and Facebook

Interpret the results of your experiment to determine if your idea is killer

Understand the benefits and correct usages of prototypes

Understand the basic terminology used in web and design speak

Efficiently create and articulate a strategy for your product

Outline the scope and specifications of your potential product

Requirements

You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
No previous design experience is needed.
No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures

Expand All Sections

1-Introduction - Getting lean (37 minutes)

1.1-Course Overview

1.2-Join our community on Slack!

1.3-Lean in five minutes

1.4-The Lean Mindset

1.5-What is an MVP?

1.6-Climbing MVP mountain

1.7-ACTIVITY: How would you MVP?

1.8-PRACTICE: How would you MVP?

1.9-Section 1 Review Material

1.10-QUIZ: Do you understand the basics of Lean?

1.11-Review sheets, resources, activities - all in one PDF!

2-Getting even leaner (optional) (39 minutes)

2.1-Should I watch this section? *WATCH ME*

2.2-Fakin' it on the Serengeti

2.3-Makin' it on the Serengeti

2.4-The "M" conundrum

2.5-Crucial strategy for MVPs

2.6-Section 2 Review Material

2.7-Test your knowledge of MVPs and MVP strategies

3-Setting up your experiment (70 minutes)

3.1-Intro to Airbasket and Docs to Go

3.2-Smell test

3.3-FOLLOW ALONG: Smell test with Airbasket

3.4-PRACTICE: Sniff test your ideas

3.5-Crafting your hypothesis

3.6-FOLLOW ALONG: Airbasket's hypothesis

3.7-PRACTICE: Craft hypotheses for real companies

3.8-Identifying your riskiest assumption

3.9-FOLLOW ALONG: Riskiest assumption for Airbasket

3.10-PRACTICE: Can you pick the riskiest assumption?

3.11-Setting your minimum criteria for success

3.12-FOLLOW ALONG: Minimum Criteria for success for Airbasket

3.13-Section 3 Review Material

3.14-Assembling the perfect experiment

4-Identifying your target market (63 minutes)

4.1-Drill down on potential customers

4.2-FOLLOW ALONG: Drill down on potential customers for Airbasket

4.3-Triage your list down to three

4.4-FOLLOW ALONG: Triage a list of three for Airbasket

4.5-Customer segmentation

4.6-FOLLOW ALONG: Customer segmentation for Airbasket

4.7-User personas

4.8-FOLLOW ALONG: User personas for Airbasket

4.9-PRACTICE: Create some user personas

4.10-Section 4 Review Material

4.11-The basics of identifying your customers

5-Competitive analysis (73 minutes)

5.1-Intro to competitive analysis

5.2-Three rules of competitive analysis

5.3-Searching for competitors

5.4-Using Alerts to keep tabs on competitors

5.5-FOLLOW ALONG: Searching for Airbasket competitors

5.6-The seven criteria for judgement

5.7-Stalking your competitors: Get data-y with SEMRush

5.8-Stalking your competitors: SpyFu, Angellist, Crunchbase, & more

5.9-Stalking your competitors: Sentiment analysis and the fluffy stuff

5.10-Putting it all together and building a narrative

5.11-Red oceans and blue oceans

5.12-Approve/Deny - Competitive analysis

5.13-Section 5 Review Material

5.14-The tenants of good competitor stalking

6-Lean customer development (158 minutes)

6.1-What are customer interviews and why do we do them?

6.2-The drill down list

6.3-Building a hit list

6.4-Finding people to interview - Same problem people

6.5-Finding people to interview - Influencers, competitors

6.6-Finding people to interview - Forums, commenters, everyone else

6.7-Finding interviewees for the lazy man

6.8-FOLLOW ALONG: Finding interviewees for Airbasket

6.9-How to get them to talk

6.10-Mass emailing with Streak

6.11-How to run a customer interview correctly

6.12-My customer interview template

6.13-Now what?

6.14-Approve/Deny - Customer interviews

6.15-FOLLOW ALONG: Airbasket: Customer #1 interview

6.16-FOLLOW ALONG: Airbasket interview #2

6.17-FOLLOW ALONG: Airbasket interview discussion #2

6.18-Section 6 Review Material

6.19-Can you run a Lean interview?

7-Creating your pitch experiment (89 minutes)

7.1-What's a pitch experiment?

7.2-Landing page 101

7.3-Conceptualizing your hook

7.4-Using a headline template

7.5-Calls to action

7.6-Features and benefits

7.7-Three levels of validation

7.8-Getting setup in Launchrock

7.9-OPTIONAL: Customizing your page with Canva

7.10-FOLLOW ALONG: How I set up my Launchrock for Airbasket

7.11-Subjective vs. objective and the importance of both

7.12-Section 7 Review Material

7.13-Landing pages, copywriting, CSPs, and more

8-Pitching to soft targets (49 minutes)

8.1-What's duct tape marketing?

8.2-Why we don't message our friends

8.3-The game plan

8.4-Getting your 100: Reddit

8.5-Getting your 100: Hacker News, Product Hunt

8.6-Getting your 100: Blog attack

8.7-Getting your 100: Honorable mentions

8.8-Astroturfing

8.9-Going over Launchrock results

8.10-Approve/Deny - Simple pitch experiment

8.11-Section 8 Review Material

8.12-Guerilla promotion

9-Upgrading your pitch experiment (49 minutes)

9.1-Upgrading our test and going for more

9.2-Four new bells and whistles

9.3-Pick your tool

9.4-Getting set up with Instapage

9.5-Adding your new bells and whistles

9.6-Introducing A/B testing

9.7-Section 9 Review Material

9.8-Test your marketing skills

10-Testing your idea against paid traffic (61 minutes)

10.1-Setting up Facebook ads

10.2-FOLLOW ALONG: Making the Airbasket FB strategy

10.3-Setting up Google ads

10.4-FOLLOW ALONG: Making the Airbasket Google ads strategy

10.5-Going over your results

10.6-FOLLOW ALONG: Assessing the Airbasket results

10.7-Approve/Deny - Complex pitch experiment

10.8-Section 10 Review Material

10.9-Rapid advertising experiments

11-Building a functional MVP (59 minutes)

11.1-Legos and Glue

11.2-Writing out your function list

11.3-Baseboards

11.4-FOLLOW ALONG: Baseboard for Airbasket

11.5-Legos

11.6-FOLLOW ALONG: Legos for Airbasket

11.7-Glue

11.8-FOLLOW ALONG: Glue for Airbasket

11.9-You finished the course!

11.10-Section 11 review material

12-Docs to Go follow along (168 minutes)

12.1-Smell test for Docs to Go

12.2-Docs to Go's hypothesis

12.3-Riskiest assumptions for Docs to Go

12.4-Minimum criteria for success for Docs to Go

12.5-User personas for Docs to Go

12.6-Drill down on potential customers for Docs to Go

12.7-Triage a list of 3 for Docs to Go

12.8-Interesting article about the printing industry

12.9-Finding competitors for Docs to Go

12.10-How I'm doing customer interviews for Docs to Go

12.11-Docs to Go: Interview #1 - Discussion

12.12-Docs To Go Interview #2

12.13-Docs to Go: Interview #2 - Discussion

12.14-Docs To Go Interview #3

12.15-Docs to Go: Interview #3 - Discussion

12.16-Docs To Go Interview #4

12.17-Docs to Go: Interview #4 - Discussion

12.18-DocsToGo Interview #5

12.19-Docs to Go: Interview #5 - Discussion

12.20-How I setup my Launchrock for DocsToGo

12.21-Changing our name

12.22-The finished complex pitch experiment

12.23-Behind the scenes: How I made my page

13-Bonus Section

13.1-Bonus Lecture

Course Categories

Popular Courses

1 day MVP 2.0 | Go from idea to MVP in just 1 day

Description

What you'll learn

Requirements

Course Content

You May Like