Home

All courses

Advanced Copywriting Strategies for Online Sales

Sales

Copywriting

Business

Advanced Copywriting Strategies for Online Sales

The step-by-step system for turning online leads into buyers with advanced copywriting techniques

4.2

(529)

8956 enrolled on this course

Last updated 11/2021

None

₹ 2299.0

₹ 3799.0

Buy Now

30-Day Money-Back Guarantee

Lessons

Quizzes

Duration

13 Hours

Skill level

Beginner

Language

English

Certificate

Yes

Full lifetime access

Yes

Description

Advanced Copywriting Strategies for Online Profits

The step-by-step framework for turning online leads into buyers with advanced copywriting techniques

Who is this for:

Coaches, information product creators and internet entrepreneurs that are looking for a follow-along system to increase sales of product or service

What's inside:

Copywriting law: "Pill in the meat" (How re-positioning can fix this problem)

"Interpretive vs Definitive Language" The
most common, overlooked copywriting mistake

A simple "tweak" in communication to increase product sales

Selling
without being salesy
- The "Copy n' Paste" strategy

Step-by-step to helping customers "realize" why they need your product

Incorrect use of "Features vs Benefits" -
Why most novices screw this up

How to
double the value
of products in the customer's eyes through product description

"Airplane Assembly" - How to never run in to writer's block when writing copy

The "no-brainer purchase" sales offer examples

The "Hollywood Method" to entertain, motivate and profit

The use of the "Obligation" factor for
getting customers to sell themselves

Tony Robbins' Method of influence

Walk-through and tear down of 2 "cold-leads-converting" sales letters

The 1 prerequisite for writing mind-reading, trust building sales copy

Warning: The
dark side of copywriting

Examples of ethical and effective use of the "Scare Tactic"

"Emotional trigger-words" archive for "
spicing" up your copy

BONUS - The fill-in-the-blank minimalism sales letter template for info-products

BONUS - Top 10 Udemy course copywriting mistakes

And much more!

Who this is NOT for:

Brand consultants that are looking to create brand awareness for clients

Commercial advertisers working for AD firms

What this system is NOT:

Marketing 101 theories (AIDA, Maslow's etc.)

Directions or benefits on becoming a copywriter

Copywriting "best-practices" for novices

Directions on becoming a freelance writer

Who this course is for:
Online Instructors, entrepreneurs and coaches that are looking to improve online sales

What you'll learn

Improve conversion rate of online product sales

Write copy that builds trust and engages customers

Requirements

You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
No previous design experience is needed.
No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures

Expand All Sections

1-Quick-Start Lesson- 3 Common Copywriting Mistakes that kill the Sale

1.1-Quick-Start Lesson- 3 Common Copywriting Mistakes that kill the Sale

1.2-Advanced copywriting strategies

2-Copywriting "laws" for turning leads into customers

2.1-Part 1 framework

2.2-The CORE purpose of copy (And why most people screw it up)

2.3-"My sales letter is not working!" - Here's why

2.4-The pre-requisite for writing mind-reading, trust building sales copy

2.5-Communication method that makes your customers buy NOW

2.6-Communication method that makes your customers buy NOW pt.2

2.7-The "I know your secret" technique of influence

2.8-A common but DEADLY copywriting mistake that kills your ability to persuade

2.9-Copywriting law: "Pill in the meat"

2.10-How to avoid writing "wimpy", "soft" copy

2.11-The hidden sale beyond the sale

2.12-The "Passive, Academic" sales killer

2.13-How to "calibrate" your language to improve sales conversion

2.14-How to never run into writer's block when writing copy

2.15-Interpretive Language v.s. Definitive Language

2.16-The crippling, hidden fear of aspiring copywriters

2.17-The little "dating" trick to use in copywriting for fun and profit

2.18-How to jump-start the "sales momentum" to lock-down the sale

2.19-Direct or clever? - A cautionary word

2.20-Warning: The dark side of copywriting

3-The advertisement for your advertisement - Writing magnetic headlines

3.1-Part 2 framework

3.2-One of the MOST profitable but OVERLOOKED business skills

3.3-3 elements to constructing magnetic headline

3.4-Element 1 - Curiosity factor

3.5-Element 2 - Direct benefit factor

3.6-Element 3 - Instant gratification factor

3.7-How to multiply the magnetic-ness of a headline

3.8-Step-by-step to combining the elements

3.9-The click-bait realm of headline writing

3.10-The headline writing workshop

3.11-Easy method for sharpening your headline writing skills

4-Giving your customers reasons to buy - Product description

4.1-The little communication "tweak" that increases product sales

4.2-The common, overlooked copywriting mistake-Interpretive vs Definitive Language

4.3-Helping your customer "realize" why they need your product

4.4-Features v.s. Advantages v.s. Benefits

4.5-How to double the value of your product in your customer's eyes

4.6-How to build trust through "product demonstration"

4.7-Stacking up the influence firepower with bullets

4.8-WARNING - Keeping out of legal trouble

5-How to get your customers to DO something - Call to action

5.1-The CTA

5.2-Getting your customers to take action and DO SOMETHING

5.3-Different commands for different results

5.4-Calling you to action to create your call to action

6-Risk reversal for creating "no-brainer" offers

6.1-Strategy for making a "no-brainer" irresistible offer

6.2-The "no-brainer purchase" sales offer examples

6.3-The "apparent" risk of risk reversal

6.4-Step-by-step to crafting your "no-brainer purchase" sales offer

7-Leveraging your customers to sell for you - Testimonials and case studies

7.1-Leveraging your customers to sell for you

7.2-The Testimonial Framework for making sales covertly

7.3-The use of "case studies" for covert selling

7.4-Amping up your influence with additional "mediums"

7.5-Warning: The Dark side of Testimonial use

7.6-Step by step to recruiting your covert sales force

8-Preying on the "fear" of missing out - Scarcity factor

8.1-Preying on the fear of "missing out"

8.2-Preying on the FEAR of missing out - A quick study

8.3-Warning - The Dark side of Scarcity use

8.4-How to ethically motivate your customers to buy NOW

9-"Value stacking" for improving conversion - Bonuses

9.1-The "Value-stacking" strategy to winning the sale

9.2-Ways to "Value-stack" your sale

9.3-"Value-stacking" the Execution

9.4-"Value-stacking" the Execution pt2

10-Empower yourself to charge premium - Price Justification

10.1-Empowering yourself to charge PREMIUM

10.2-Justification Strategy 1 - X v.s. Y

10.3-Justification Strategy 2 - Better deal v.s. X

10.4-Justification Strategy 3 - What is result Y worth to you?

10.5-Justification Strategy 4 - "I did ABC and spent XYZ to get this information"

10.6-Justification Strategy 5 - The intangibles

10.7-Justification Strategy 6 - The "easily pays for itself"

10.8-Step-by-step to "logically" doubling, tripling your price

11-Build trust and draw in your customers - The lead-in / Your story

11.1-The "Hollywood method" to entertain, motivate and profit

11.2-A study of "stories that sell"

11.3-A study of "stories that sell" pt2

11.4-The framework of a captivating story

11.5-Step-by-step to constructing a captivating story that sells pt1

11.6-Step-by-step to constructing a captivating story that sells pt2

11.7-Step-by-step to constructing a captivating story that sells pt3

11.8-The piece that HOOKS people in

12-Additional Tools of Influence

12.1-Part 3 framework

12.2-Additional tools of influence

12.3-Selling Without being salesy - The "Copy n' paste" strategy

12.4-Selling without being salesy - "Bull's-eye" statement

12.5-Selling Without being salesy - The "Vulnerability" factor

12.6-Creating insight to gain trust - PPF Framework

12.7-Creating insight to gain trust - Systems thinking

12.8-How to Eliminate sales resistance "Surprise! It's not what you think!" technique

12.9-Creating insight to gain trust - Analogy bridge

12.10-How to handle objections "covertly"

12.11-The "Intelligence acknowledgment" method to trust building

12.12-The ethical and effective use of the "scare tactic"

12.13-The Good vs. Evil method for building Trust

12.14-The "obligation" factor for getting your customers to sell themselves

12.15-Recruiting Oprah to make sales for you

12.16-The Tony Robbins method of influence

13-Step-by-step framework for writing copy that converts

13.1-Part 4 framework

13.2-The first step, the delicately important step

13.3-YouTube platform

13.4-Reddit platform

13.5-Kindle platform

13.6-Email platform

13.7-Blog platform

13.8-Finalizing your approach

13.9-Identifying your perspective

13.10-The structure

13.11-Adding in additional tools of influence

13.12-Plugging in the elements

13.13-Assemble and polish

13.14-Copywriting "Laws" cheat sheed PDF for reference

13.15-BBT Sales letter demo

13.16-Step-by-step breakdown of BBT sales letter

13.17-HTDFM Sales letter demo

13.18-Step-by-step breakdown of HTDFM sales letter

14-Tear-downs, bonuses and resources

14.1-Step-by-step to assembling copy cheat sheet PDF

14.2-Components of copy cheat sheet PDF

14.3-Additional tools of influence cheat sheet PDF

14.4-Copywriting Laws Audio - PT1

14.5-Copywriting Laws Audio - PT2

14.6-Copywriting Laws Audio - PT3

14.7-Beat Body Training sales letter PDF

14.8-How To Dance for Men sales letter PDF

14.9-Emotional trigger words swipe file PDF

14.10-Headlines and bullets swipe-file pdf

14.11-List of customer "fears" to address PDF

Course Categories

Popular Courses

Advanced Copywriting Strategies for Online Sales

Description

What you'll learn

Requirements

Course Content

You May Like