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Description

What do Facebook, Groupon, Twitter, Pinterest, & Instagram have in common - besides being ultra successful businesses?
You probably won’t guess it.


Every single company started with an idea that was
TERRIBLE.
Yes, that’s right
. Mark Zuckerberg, Jack Dorsey, Andrew Mason, Kevin Systrom all started their businesses not with immediate success, but with immediate failure, ridicule, and frustration.

That’s not the story you heard, right?

You probably heard that they all channeled their unlimited brilliance into crafting the perfect idea. An idea so great, so perfect that it was just a matter of time before their idea took the world by storm.

That’s what most people think. And most people are
100% wrong
.

Facebook started as a way to
compare attractiveness between classmates
.
Pinterest started as an app that let you get notified when your
favorite designer goods went on sale.
Groupon started as a
website for raising funds for charity
.
Instagram started as
Burbn
, the 400th app to let you “check in” at your favorite businesses.
And yes, Twitter started as a website to list and find podcasts.


None of these ideas were brilliant. They weren’t clever. They certainly weren’t insightful. And they certainly weren't "
ahead of their time
"

But they WERE created by people who supposedly are.


Business ideas are not an art. They're not things that are limited only to those with experience & creative insight.
Anyone can come up with, develop, and improve business ideas. Business ideas that can be life changing - and I guarantee a whole lot better than the first idea of most major companies.
Stop being intimidated by the process of coming up with business ideas. Learn it, master it, and conquer it.
Learn the
science
behind creating great business ideas.
-------------------------------------------------------------------
Why you should enroll:
Over 1,000 students have signed up within the first 12 hours of the course going live!
Course includes over
6 hours
of high quality content, including activities, worksheets, quizzes, exclusive discounts, and access to an exclusive class only web idea generating web application
You'll learn skills that are
invaluable
in any situation, like being able to assess an ideas marketability, how to spot market inefficiencies, and how to successfully employ brand new, disruptive business models
You'll have
direct access to the instructor
, who has vet
over 1,000 ideas
as a venture capitalists, and hundreds more as a founder and director of a digital agency
---------------------------------------------------------------------
About the instructor:
Top rated Udemy Instructor with
over 30,000 five star reviews
.
Teaches 11 different courses on Entrepreneurship,
with over 500,000 students enrolled
.
All courses by the instructor have are rated an average of
4.97 out of 5 stars.
+ Worked as a VC and was in charge of deal flow in Silicon Valley. Oversaw investments in large companies like Facebook, LinkedIn, & Tesla.
+ Startup founder for 5 years, raised 3 rounds of capital worth several millions of dollars.
+ Currently Director of a Digital Agency that specializes in taking ideas from raw concept all the way to launch.
Who this course is for:
Anyone interested in becoming an Entrepreneur
Anyone who wants to become better at creating business ideas
Veteran entrepreneurs who want to master the skill of idea generation

What you'll learn

Generate business ideas that are insightful and actionable

Understand business dynamics as they relate to idea generation

Analyze 4 different sections of the business value chain for potential opportunities

Understand the 5 different types of core innovation and how to apply them

How to objectively assess their skills, passions, hobbies, & interests

Understand the difference between business types and which one to aim for

Use common techniques like problem identification to come up with ideas

Use advanced techniques like disintermediation, local modifiers, market enablers to craft ideas

Understand how to apply new, disruptive business models like Saas, Sharing economy, & PWYW

Create business ideas that are not only specific but are complete

Quickly evaluate and re-prioritize ideas based off 5 dimensions

Understand the value of their ideas and what to focus on first

Bring context into their environment and not get discouraged

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction (18 minutes)
3
1.1-Course Overview
1.2-Join our community on Slack!
1.3-Review sheets, activities, resources - all in one PDF
2-Jumpstart Strategies - Start coming up with ideas right now!
8
2.1-Strategy #1: Problem-based business ideas
2.2-Strategy #2: Wouldn't it be great if
2.3-Strategy #3: Imagine the future
2.4-Your most important tool - the scratchpad
2.5-ACTIVITY: Idea lister builder
2.6-WORKSHEET: Idea Lister Builder
2.7-RESOURCES: Recording your ideas
2.8-Section 2: Review & Recap
3-Laying the groundwork (47 minutes)
11
3.1-Intro to Section 3
3.2-The idea equation
3.3-Strategy #4: Reverse imagination
3.4-Areas to isolate & target
3.5-Strategy #5: Cater to power users
3.6-5 types of innovation
3.7-Strategy #6: Disintermediation
3.8-Recap of idea dynamics
3.9-How to use the web app - the idea generator
3.10-Section 3: Review & Recap
3.11-Concepts from section 3
4-Making it fit (59 minutes)
16
4.1-Intro to Section 4
4.2-The Fit Quadrant: Hobbies & Passions
4.3-The Fit Quadrant: Skills & Experiences
4.4-ACTIVITY: Hobbies, Passions, Skills, & Experience
4.5-WORKSHEET: Hobbies, Passions, Skills, & Experience
4.6-Strategy #7: Reposition Good / Fast / Cheap
4.7-Strategy #8: Adding technology to an offline industry
4.8-ACTIVITY: List out your goals
4.9-WORKSHEET: Fill out your goals
4.10-The 3 business types: pick yours
4.11-Strategy #9: Make it eco-friendly
4.12-How good does my idea have to be?
4.13-Strategy #10: The Fit generator
4.14-The Eureka myth
4.15-Section 4: Review & Recap
4.16-Making it fit
5-Ways of coming up with ideas (114 minutes)
17
5.1-Essential reading for those focusing on startups
5.2-Strategy #11: Bloated margins
5.3-Strategy #12: Trends in outsourcing
5.4-Strategy #13: Robin Hooding
5.5-Strategy #14: Good idea, bad timing
5.6-Strategy #15: Information asymmetry
5.7-Strategy #16: Hobby lobbyist
5.8-Strategy #17: The enabler
5.9-Strategy #18: Molding a user
5.10-Strategy #19: Economies of service
5.11-Strategy #20: Sloppy duct tape
5.12-Strategy #21: Privacy & the blind eye
5.13-Strategy #22: Spotting market inefficiencies
5.14-Strategy #23: Vertical integration
5.15-Strategy #24: One-step solutions
5.16-Section 5: Review & Recap
5.17-Ways of coming up with ideas
6-Business models (61 minutes)
12
6.1-A comprehensive list of online business models & who uses them
6.2-Saas: Software as a Service
6.3-Subscriptions & Memberships
6.4-PWYW: Pay what you want
6.5-The sharing economy
6.6-Marketplaces
6.7-On Demand
6.8-Curated Boxes
6.9-DTC: Direct to Consumer
6.10-Crowdsourced catalogs & inventory
6.11-Section 6: Review & Recap
6.12-Business models
7-Evaluate & test (45 minutes)
8
7.1-Intro to Section 7
7.2-Matching Fit
7.3-Pain to payment
7.4-Sustainability
7.5-Path to validation
7.6-Unfair advantages
7.7-Section 7: Review & Recap
7.8-Evaluate & test
8-Idea advice & commentary (32 minutes)
7
8.1-The value of ideas
8.2-Red oceans & Blue oceans
8.3-Idea frameworks & Unreasonable people
8.4-West coast, east coast
8.5-Avoid threshold problems
8.6-Section 8: Review & Recap
8.7-Idea advice
9-Playing with the web app *LIVE*
1
9.1-Round 1: Lonely outsourcers & bartering virtual workers
10-Bonus Section
1
10.1-Bonus Lecture