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How to Invent a New Physical Product That People Will Buy

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How to Invent a New Physical Product That People Will Buy

The Step-by-Step Guide to Inventing Simple Gadgets That Earn Millions

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4537 enrolled on this course

Last updated 11/2021

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Lessons

Quizzes

Duration

13 Hours

Skill level

Beginner

Language

English

Certificate

Yes

Full lifetime access

Yes

Description

•

Inside this course, which started November 4, 2017, you'll get invention help to learn how to create money-making gadgets and invent simple products, like we did, that people will buy and might even make you rich.

• You'll discover how to unleash your innate creativity and invent something new that can form the foundation for your own company or be licensed to manufacturers and marketing companies, where you can earn royalties like authors do for writing books.

• You'll learn our proprietary invention methods and techniques for generating new product ideas, and discover the same practical, creative skills that we used to invent more than 50 simple products such as: kitchen gadgets, stationery products, sports bottles and car air fresheners that altogether have achieved retail sales of more than $120 million and counting.
Who this course is for:
This course is for anyone who wants to create a simple consumer product. You can be an inventor, entrepreneur, intrapreneur, designer, marketing person, manufacturer, product developer. You may already have an idea, or hope to find an idea you can develop into a physical product you can sell.

What you'll learn

Learn how to create a useful gadget that has a good chance of selling to retailers and online distributors like Amazon

Requirements

You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
No previous design experience is needed.
No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures

Expand All Sections

1-Getting Started

1.1-Introduction

1.2-What are Simple Products?

1.3-The Wrong Way to Start Creating Your First New Product

1.4-What is the worst way to launch a new business?

1.5-How to Pivot When Things Go Wrong

1.6-What does it mean to "pivot" in business?

1.7-How to Get Back on Your Feet When You Fall Down

1.8-What is a good way to get back on your feet once you have fallen down?

1.9-When is the right time to pivot?

1.10-What does it mean to be persistent?

1.11-How to Study A Product Category to Create a New Product

1.12-What is an attribute?

1.13-Simple Ways to Test Your New Idea or Product

1.14-What does positioning mean in marketing strategy?

2-Elementary Market Research

2.1-How to Find Out If Your Product Is Any Good

2.2-What is the key question to ask to find out if people will buy your product?

2.3-Why You Need to Look for What Is Wrong With Your Big Idea

2.4-Which one of these four steps should you not take first to develop your new prod

2.5-Simple Market Research to Get You Started

2.6-What is the definition of a consumable in marketing?

2.7-How Attribute Listing Helps You Create New Products

2.8-What is the purpose of attribute shifting?

2.9-A Fun Game That Makes A Point About Bad Products

2.10-Another Simple Way to Test Your Idea

2.11-If you talk to family and friends about your product idea, what is one thing to

3-How to Challenge Your Thinking

3.1-Be Clear About Your Product's Features and Benefits

3.2-Which of these does not fit the definition of a benefit?

3.3-Match Your Product's Benefits with the Right Prospects

3.4-What is your main goal in writing and testing benefit statements?

3.5-How to Use the Benefit Equation to Generate Ideas for New Products

3.6-What is the new way to generate ideas for products that you learned in this less

3.7-How the Three Circles of Pain Help You Judge Your Ideas

3.8-Which one of the following is not a factor in creating a perfect storm of pain?

3.9-How Engaging the Senses Helps You Create Desirable Products

3.10-Which one of the following is a sensory attribute?

3.11-How Unique Form Can Differentiate Your Product and Make it Stand Out

3.12-Which of the following is not a benefit generated by unique form?

4-How to Make Your Product Sell by Satisfying "Human Needs"

4.1-How Understanding Human Needs Helps You Create More Marketable Products

4.2-What level of Maslow's Hierarchy fits the act of creation or invention?

4.3-How to Position Your Product According to Human Needs

4.4-More Positioning Your Product Based on Human Needs

4.5-How to Discover a Problem and Design a Solution

4.6-How to Use Simulation Scenarios to Help Design Your Product

4.7-Pitching a Product to Appeal to Your Prospect's Human Needs

5-Your Product's Final Evaluation Checklist

5.1-Introduction to Your Final Product Evaluation

5.2-Q-1 Does Your Product Solve a Problem People Care About?

5.3-Q-2. Do You Know How You Will Sell Your Product?

5.4-Q-3. Does Your Product Fit Into an Existing Product Category?

5.5-Q-4. Does Your Product Offer a Good Value?

5.6-Q-5. Can You Get Intellectual Property to Protect Your Product?

5.7-Q-6. Are Your Profit Margins High Enough to Be Profitable?

5.8-Q-7 Can You Make Prototype to Test for Safety and Function?

5.9-Q-8. Is Your Product Consumable or a One-Time Purchase?

5.10-Q-9. Can Your Product Be Easily Manufactured?

5.11-Q-10. Does Your Packaging Communicate Features and Benefits?

5.12-Q-11. Can You Measure Your Product's True Sales Potential?

5.13-Lesson 39: Q-12. Are You Fully Committed to Marketing Your Product?

5.14-Congratulations! You Completed This Course. You Are on Your Way!

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