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Description

Master Key Account Management with Our Expert-Led Course!
Are you ready to build and maintain strong relationships with your most valuable customers?
Join the author of the bestselling books
“Career Path Compass”
and
“Sales is my Passion”
in this comprehensive course:
“KAM - Key Account Management Made Simple”
.
Why This Course is Essential:
Strengthen Customer Relationships
: Learn how to build and maintain strong relationships with key accounts.
Increase Revenue and Profitability
: Focus on the right accounts and opportunities to boost your sales.
Enhance Competitive Advantage
: Deliver value-added solutions and services to enhance customer loyalty.
What You’ll Learn:
Benefits and Challenges of KAM
: Understand the advantages and obstacles of Key Account Management and how to overcome them.
Identifying Key Accounts
: Learn the criteria and methods for selecting and segmenting key accounts.
Roles and Responsibilities
: Discover the roles of key account managers and other stakeholders in the KAM process.
KAM Process Steps
: Master the steps and techniques of the Key Account Management process.
Developing Key Account Plans
: Use tools and frameworks to create and execute effective key account plans.
Best Practices
: Tips for creating value, trust, and satisfaction to enhance customer retention and loyalty.
By the End of This Course, You Will:
Analyze Key Accounts
: Recognize and analyze the needs, expectations, and potential of key accounts.
Communicate Persuasively
: Engage effectively with key account decision-makers and influencers.
Solve Problems Creatively
: Use strategic, analytical, and creative thinking to solve problems for key accounts.
Collaborate for Success
: Work internally and externally to deliver customized solutions.
Measure Your Impact
: Track and improve the results of your key account management efforts.
Who Should Enroll?
This course is perfect for anyone looking to enhance their Key Account Management skills and grow their career. No prior experience is required—just an open mind and a willingness to learn.
Flexible Learning:
Self-Paced
: Access the course anytime, anywhere, on any device.
Interactive
: Engage with other learners and the instructor through our discussion forum.
Bonus Materials:
Sales Tests and Business Cases
: Practice with real case situations and job interview scenarios, complete with proposed solutions.
Hear from Our Students:
Radu Ursacescu
: “Very useful… Many negotiation courses are theoretical/academic. Amaro put a very personal/practical touch on his course.”
Ratcliff K
: “This is another league.”
Arjen B
: “Very high level and pragmatic.”
LaQuadraStore
: “I’ve been struggling with bossy buyers and this training helped me understand them and how to tackle it.”
Don’t miss this opportunity to master Key Account Management and elevate your career. Enroll now and start your journey towards a more successful and rewarding life!
Who this course is for:
Sales people
Students at end of their studies
Professionals from any area looking for a sales role
Entrepreneurs
Business Managers
Sales Directors
Sales leads

What you'll learn

What is KAM (Key Account Management) about

What do you need to implement KAM (Key Account Management)

Implications and benefits of implementing KAM (Key Account Management)

Differences between traditional sales and KAM (Key Account Management)

The different stages of KAM (Key Account Management)

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-KAM - Key Account Management - made simple
7
1.1-Introduction: Course scope, structure, content and lessons
1.2-KAM General considerations
1.3-The Sales approach and Account Management Spectrum
1.4-Where do you stand and how to take the journey
1.5-The Decision making units and processes
1.6-Traditional sales VS KAM Task
1.7-Current position > Desired position
2-Practicalities = Screenshots and step by step guides of each tool
9
2.1-Contact Matrix
2.2-Supporters and opponents
2.3-Kralijc Matrix
2.4-Goals Roles Objectives
2.5-Pareto 80/20 rule in KAM
2.6-Marketing Plans
2.7-Swot analysis
2.8-Account Plans
2.9-Customer classification
3-Powerful scenes of proposals, negotiation and deal closing
3
3.1-Negotiation from the movie "Jobs"
3.2-Power negotiation from the movie "Dark Knight"
3.3-Proposal and negotiation scene from the "Godfather"
4-Practice Section (Sales test & Case Studies)
2
4.1-Sales process and KAM test
4.2-Case Studies
5-Bonus lesson= All documents, templates and support material
1
5.1-Bonus lecture