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Description

Unlock the Secrets of Key Account Management - The Masterclass
Welcome to Your Next Level in Professional Growth
Attention: Marketing Professionals, Small Business Owners, and Forward-Thinking Entrepreneurs
Are you striving to transform your approach to key account management? Do you aim to not just meet, but exceed your key accounts' expectations, forging long-lasting, profitable relationships? If your goal is to elevate your career or business by mastering the art of key account management, then "Key Account Management - The Masterclass" on Udemy is designed just for you.
Tailored for Your Ambition
Our comprehensive course is meticulously crafted for professionals eager to deepen their understanding and enhance their skills in managing key accounts. Whether you're a seasoned marketing professional, a small business owner seeking to secure your most valuable clients, or an entrepreneur ready to take your startup to new heights, this masterclass covers it all:
- Strategic Account Planning: Learn how to identify key accounts and develop strategies that cater to their unique needs and potential for growth.
- Relationship Building: Discover techniques to build and maintain strong relationships with key stakeholders, turning clients into partners.
- Negotiation and Persuasion: Master the art of negotiation to ensure mutually beneficial outcomes while keeping your key accounts satisfied and engaged.
- Leveraging Data for Decision Making: Utilize data analytics to understand your key accounts deeply, enabling personalized strategies and proactive management.
With "Key Account Management - The Masterclass," you gain access to a wealth of knowledge, real-world case studies, interactive exercises, and downloadable resources, all aimed at boosting your confidence and competence in key account management.
Transform Your Career and Business
Imagine being the go-to expert in your company or industry for key account management. Picture the impact on your career or business as you:
- Secure and Grow Your Key Accounts: Increase the lifetime value of your clients, contributing directly to your business's bottom line.
- Build Unbreakable Bonds: Create lasting relationships that turn clients into advocates for your brand.
- Stand Out from the Competition: Differentiate yourself with superior key account management skills that deliver results.
Special Offer Just for You
Enroll now and take advantage of our limited-time offer, get the course at the discount price of GBP 14.99 and dive deeper into the strategies and techniques that will set you apart in key account management.
Your Path to Mastery Begins Now
Don't let this opportunity pass you by. Whether you're looking to advance in your current role, elevate your business, or pivot your career towards a more strategic and rewarding direction, "Key Account Management - The Masterclass" is your key to unlocking success.
Enroll Today and Transform Your Approach to Key Account Management
Let's embark on this journey to excellence in key account management together. Your future as a key account management pro awaits!
Who this course is for:
Key Account Managers
Sales Professionals
Business Development Executives
Brand and Marketing Executives

What you'll learn

How to Analyse and Select Key Accounts

Learn some tools and processes for executing a successful Key Account Strategy

Understand the true meaning of value

How to develop strategies and tactics to suit each type of account

Learn how to create compelling value propositions for each account type

Learn Consultative Selling Skills

Learn how to create Customer Personas

Learn how to map and manage the Customer Journey

Learn how to create compelling Value Propositions

Learn how to use and apply the Science of Persuasion

Learn how Behavioural Economics affects the purchase decision.

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction to KAM
1
1.1-Introduction to Key Account Management
2-Implementing your KAM Strategy
2
2.1-Implementing your KAM Strategy
2.2-Implementing your KAM Strategy
3-Lecture 5: Competencies of Key Account Managers
3
3.1-Selecting your Key Accounts
3.2-Why do Key Account Management?
3.3-Key Account Manager Skills and Competencies
4-Communication & Persuasion Skills for Key Accounts
2
4.1-The Science of Persuasion
4.2-Communications and Persuasion Skills Quiz
5-Fundamental Selling Skills
4
5.1-Fundamental Selling Skills Workshop
5.2-Fundamental Selling Skills Refresher Quiz
5.3-Consultative Selling Skills
5.4-Advancing the Sale and Needs-Payoff
6-Opening and Concluding Sales Calls
2
6.1-Effective Beginnings and Endings
6.2-Summary Quiz - Openings and Endings
7-Account Classification and Market Segmentation
2
7.1-Effective Market Segmentation
7.2-Customer Segmentation Refresher Quiz
8-Understanding Customer Drivers and Creating Value
2
8.1-Understanding Customer Drivers and Value Creation
8.2-Understanding the Customer's Politics Quiz
9-Building Compelling Value Propositions
3
9.1-Value Capture - Building Compelling Value Propositions
9.2-What Drives the Customer - Refresher Quiz
9.3-Consultative Selling Skills Quiz
10-Understand what Drives the Customer
4
10.1-Inside the Customer's Mind - Understanding the customer
10.2-Lecture 14 Refresher Quiz
10.3-Building Compelling Value Propositions Quiz
10.4-Value Propositions Refresher Quiz
11-The Science of Persuasion
2
11.1-The Science of Persuasion
11.2-The Science of Persuasion Refresher Quiz
12-Online Marketing for KAM
2
12.1-Key Account Management in the online world
12.2-Online Marketing for KAM Refresher Quiz
13-Course Summary
1
13.1-Summary and Course Recap