Revenue management for the hospitality industry

This course 'Revenue management for the hospitality industry' is based towards students who are somewhat new to the hospitality industry or small business owners who want to learn more about revenue management.
Revenue management is
an important strategy
to apply to increase or maximize profits. While setting up a revenue system is not an easy task, it is important to have such a system in place. In this course we will discuss some elements and how to incorporate these into a system to increase revenue.
If you have
little to no experience
when it comes to revenue management this course will help you understand what it is and how a revenue system contributes to your business. In this course we will try to break a
complex strategy
down into smaller more
easy to understand
parts, so you can start implementing these in your hotel.
Together we will discuss all the basics of revenue management and go over some of the steps needed to set up a simple system. By the end of this course you will have
a solid foundation
and
basic understanding
of; what revenue management is, why it is important to have such a system in place and what elements are involved in performing revenue management.
When you've finished this course you'll understand concepts like,
time duration control
,
price level criteria
and
factors
, how
market segmentation
plays a big role and more. You'll be able to calculate
displacement costs
and set up
rate parity
for your distribution channels.
Who this course is for:
Hotel managers
Cruise ship managers
Revenue managers
Business owners
Accountants
Sales managers
Marketing managers
B&B owners