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Description

The Art of Crowdfunding for Social Change
is a workshop for filmmakers, musicians, artists, activists, entrepreneurs, inventors, designers, lovers, and anyone who wants to make their idea, dream, or vision a reality through crowdfunding.
Taught by filmmaker & media activist
Ian MacKenzie
(Occupy Love, Sacred Economics, Amplify Her), he demystifies the world of crowdfunding and the specific storytelling strategies that will help you tap into the revolution.
After exploring numerous real-world examples (from 'Who Gives A Crap' to 'Taking My Parents To Burning Man'), by the end of the course, you will have the concrete story structure of your campaign and the confidence to launch. Woven between the strategy is Ian’s signature insight and heart – with the promise to leave you inspired to create a future that works for all life.
Note: This online course is based on a workshop recorded in front of a live audience.
Who this course is for:
Artists, activists, change-makers, and entrepreneurs who want to change the world.

What you'll learn

How to run a successful crowdfunding campaign

The difference between Kickstarter & Indiegogo and other platforms

How to effectively harness the of myth and storytelling

Understanding the role memes and how to use them

How to build true relationship with your funders

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-The Overture
4
1.1-Welcome
1.2-Intro and About Me
1.3-The Revolution Is Love
1.4-How Can I Make Money?
2-Crowdfunding Illuminated
4
2.1-A Short History of Crowdfunding
2.2-Why Crowdfunding?
2.3-Best Practices
2.4-The Current State of Crowdfunding
3-Understanding the Gift
3
3.1-The Curious Case of Veronika Mars
3.2-The Art of Asking
3.3-Understanding Value
4-The Power of Myth
3
4.1-The Myth Gap
4.2-Of Myths and Memes
4.3-Distilling Your Values
5-Crafting Your Campaign
6
5.1-Building the Foundation
5.2-Case Study - Taking My Parents to Burning Man
5.3-Case Study - Who Gives A Crap?
5.4-Case Study - Amanda Palmer
5.5-Case Study - Love School
5.6-Defining Your Myth
6-The Pitch Video
1
6.1-Shooting the Pitch
7-The Campaign
3
7.1-Life of a Campaign
7.2-Post-Campaign
7.3-Alternate Platforms - GoFundMe & Patreon
8-Audience Questions and Answers
1
8.1-Your Questions, My Answers
9-Final Thoughts
2
9.1-The Space Between Stories
9.2-Congratulations and What's Next?