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Description

What would you say if I told you that with a great story you don’t need to have any credentials, connections or marketing budget to kickstart your business?
There is no sense in investing a lot of money in advertising if you don’t have a story that sticks in the mind of your customers.
The stories that convert the most are the stories that people tell about you and that is where your attention should be.


This course is designed for Marketers and Entrepreneurs that want to extend the reach of their business, cause a ruckus in the market and make their businesses stand out.
I know how tough it can be to convince people to try something new and a good story will open doors for you that you never thought existed in the first place.


Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.


Feel free to explore what the course has to offer.
Check out the free preview videos and remember that you have a 30-day money back guarantee once you decide to take the course.
I look forward to seeing you in the virtual classroom and to hearing your story.
Who this course is for:
The ideals students for this course are marketers that want to expand their area of expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers.

What you'll learn

Effectively Pitch the Story of Your Business

Sell the Core Benefits of Your Products and Services

Leverage the Power of Word-of-Mouth and Networking

Understand the Influence of Emotions on Customer Behavior

Leverage the Social Influence of Your Customers, Employees, Fans and Supporters

Create Valuable Content that will Drive Traffic and Interest in Your Business

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
4
1.1-Welcome to the course!
1.2-Top Mistakes when it Comes to Storytelling in Marketing
1.3-Where Is Your Business Right Now?
1.4-Section Project: The Specifics of Your Industry & Your Most Valuable Lessons
2-The Story of Your Business
7
2.1-Introduction
2.2-The WHY of Your Business
2.3-Your Internal and External Values
2.4-Context, Challenges, Accomplishments and Mission
2.5-The People Behind The Business
2.6-Your Contribution to Society
2.7-Section Project: Tell Us Your Story
3-The Story of Your Product or Service
6
3.1-Introduction
3.2-The History of The Product
3.3-The Need That Drives Clients to Your Product
3.4-The Product's Role in The Life of The Customer
3.5-The Product Slogan
3.6-Section Project: The Short Story of Your Product
4-The Customer Experience
5
4.1-Introduction
4.2-The Customer Experience Model
4.3-The Influence of Emotions on Customer Behavior
4.4-How Can You Fill In The Gaps?
4.5-Section Project: Customer Experience Action Plan
5-Activating Your Tribes
6
5.1-Introduction
5.2-The Power of Word-of-Mouth and Networking
5.3-What Tribes of People Need to Function
5.4-Activating Your Internal Tribe
5.5-Activating Your External Tribe
5.6-Section Project: Bring People Together!
6-Content Storytelling
6
6.1-Introduction
6.2-The Virtue of Giving and Service
6.3-Types of Content We Can Create
6.4-The Content Marketing Plan
6.5-Tips & Tools for Creating Content
6.6-Section Project: Publish a "Common Mistakes" Blog Post
7-Whatever You Do, Just Keep Walking
6
7.1-Introduction
7.2-What Have Been Your Main Learning Points?
7.3-What Do You Want Your Business to Accomplish in The Next Year?
7.4-What Fears and Challenges May Await You?
7.5-Section Project: Share and Contribute
7.6-Before You Go...