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Description

The Ultimate Food & Restaurant Business Course
is aimed at those new to the hospitality business as well as those already operating restaurants, café & food stalls as well as sector investors. The course covers all the key building blocks for launching and running a successful restaurant business. The course will help you identify gaps in your knowledge and significantly improve your chance of success. Critically for you the course has been built by people who know the restaurant business backwards and have been there, done it and got the t shirt!
The 12 video modules cover areas such as your Big Idea & Story, Marketing, Finance, Site Selection, Recruitment & Retention and IT. The course is accompanied by 69 pages of further advice in the form of downloadable resources which together build into a valuable workbook for you to keep and reference.
Well known successful UK hospitality professionals including Will Beckett of Hawksmoor, Sophie Bathgate of Sophie’s Steakhouse, John Wood from Kitchen Cut & Megan Burroughs from Bourne & Hollingsworth Buildings have kindly donated their wisdom and advice in short inspirational informative videos. Each section closes with the latest advice from Sam Harrison who opened his third restaurant Sam’s Riverside in Hammersmith, London in November 2019. Over £30,000 has been invested in the Course so far and when students complete at least 20% of the Course we provide access to even more video advice, some covering Sam's experience with COVID and lockdown.
Who this course is for:
Chefs, Front of House Team, Restaurant Investors, Hospitality start ups, hospitality curious!

What you'll learn

1. The critical importance of cash flow, calculating break even and the 30/30/30 model.

2. Why you need a clear concept and USP.

3. Why accurate costs & GP’s for all your dishes are essential.

4. How POS, reservations systems and other software can make you more money & provide invaluable data.

5. Optimal menu design, menu engineering and GP’s both in theory and practice.

6. What to consider in choosing a location, what’s in a lease, and preparing a landlord pack.

7. The customer and service journey and why it is important to map these.

8. The importance of branding & marketing together with social media & websites.

9. Why the mantra “Tax Is Not Yours” is essential.

10. Start-up costs and overheads including a comprehensive list.

11. Sources of funding and their pro’s and con’s.

12. How to put together a business plan, financials and plan an elevator pitch for investors.

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
5
1.1-Welcome & Course Objectives
1.2-Course Menu
1.3-The Challenge
1.4-Have you got what it takes?
1.5-A Short Restaurant Tour
2-Protein On The Plate
4
2.1-Your Big Idea
2.2-Your Concept
2.3-Your Story
2.4-Your Unique Selling Point (USP)
3-Numbers Will Make Or Break Your Business
5
3.1-Introduction To Finance
3.2-Profit & Loss, Cash Flow & Taxes
3.3-Revenue, Cost Of Goods, Labour & Overheads
3.4-The Difference Between A P&L and Cash Flow
3.5-Calculating Break Even
4-Locations, Leases, Landlords
3
4.1-Finding The Right Site
4.2-How To Get A Landlord To Take You Seriously
4.3-The Lease
5-Satisfying Customer Needs Profitably
3
5.1-Marketing, Branding & Naming Your Restaurant
5.2-Target Markets & How We Find New Restaurants
5.3-The Customer Journey
6-Making Your Menu Make You Money
6
6.1-Food Costing
6.2-Cash Margin vs % Margin
6.3-Food & Drinks Matrix
6.4-Menu Design
6.5-Stock Management, The Stocktake & Gross Profit (GP)
6.6-Your Drinks Offer & Wine List
7-Operations & I.T.
5
7.1-Suppliers
7.2-The Technology Revolution
7.3-EPOS
7.4-Other Software
7.5-Table Booking Systems
8-People
3
8.1-Recruitment & Retention
8.2-Culture
8.3-The Service Journey
9-Start Up Costs
2
9.1-Costs Checklist
9.2-Shell vs Existing Site
10-Communicating With Customers
4
10.1-Word Of Mouth
10.2-Websites
10.3-Social Media
10.4-Other Forms Of Marketing
11-The Business Plan & Sources Of Funding
3
11.1-The Business Plan & Elevator Pitch
11.2-SWOT Analysis
11.3-Sources Of Funding
12-Advice & Summary
3
12.1-Professional Help & Education
12.2-Video Advice
12.3-How Can We Help You Moving Forward?
13-Bonus Material
2
13.1-Long Restaurant Tour
13.2-Kitchen Tour