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Working the Crowd: Know the Fundamentals

Entrepreneurship

Business

Crowdfunding

Working the Crowd: Know the Fundamentals

This course will teach you how to bring your idea, project or product to life by harnessing the power of crowdfunding.

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Last updated 11/2021

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₹ 799.0

₹ 2299.0

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Lessons

Quizzes

Duration

13 Hours

Skill level

Beginner

Language

English

Certificate

Yes

Full lifetime access

Yes

Description

This course is designed to provide each student with the professional and personal knowledge they will need in order to successfully bring your idea, project or product to fruition by harnessing the power of crowdfunding, a revolutionary method for raising small amounts of capital online.
Who this course is for:
Artists, entrepreneurs, social impact groups, nonprofits

What you'll learn

We will detail the practical and theoretical components necessary to execute a successful reward-based crowdfunding campaign. Through a combination of video lectures, case studies, slides and videos, tools and resources, students will learn the strategies to develop, and the tactics to implement, each phase of campaigning, from pre-launch to social engagement to management and into fulfillment, you will learn crowdfunding best practices that lead to success.

Requirements

You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
No previous design experience is needed.
No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures

Expand All Sections

1-Introductory Video

1.1-Introductory Video

2-Crowdfunding: An Overview of the Fundamentals

2.1-About me and my background

2.2-What is crowdfunding?

2.3-Crowdfunding looks so easy!

2.4-What crowdfunding can do for you.

2.5-Are you suited to crowdfunding?

2.6-Understanding the crowdfunding space

2.7-Benefits of crowdfunding

2.8-Know the risks!

2.9-Common mistakes

2.10-Types of funding models

2.11-How Kickstarter works

2.12-How Indiegogo works

2.13-RocketHub and beyond

2.14-How to choose? Breaking it down.

2.15-The importance of social media

2.16-Steps to good execution

2.17-Perks!

2.18-Your pitch and the importance of all communications

3-Effective Storytelling that Inspires Backers

3.1-Tell your story with passion! Some case studies.

3.2-Project page messaging elements

3.3-Perceived obstacles to good storytelling

3.4-Your story, your branding. Some case studies

4-Perfecting the Pitch Video

4.1-Practical pointers and pitch video elements

4.2-Pitch video case studies

4.3-Anatomy of a Pitch Video

5-Secrets to Gaining Media Attention

5.1-Finding and assessing media leads

5.2-Create a plan for securing press

5.3-Terrific media tools and tactics

6-Creating an Effective Social Media Strategy

6.1-Effective social media is more than just numbers

6.2-Strategically choosing platforms

6.3-It starts by clarifying your goals

6.4-Tips on effective messaging to develop a following

6.5-Breaking down the social media channels

7-A Strategy and Management for Success

7.1-You must get organized!

7.2-The psychology behind deciding on a funding goal

7.3-Everything you need to know about determining good perks

7.4-Sample perks--what works, what doesn't

7.5-How to keep your audience engaged

7.6-In conclusion....

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