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Description

This AI for business leaders course prepares leaders, executives and managers for the opportunities and risks that AI brings, particularly in the context of emerging generative AI (GenAI) capabilities.
The potential for GenAI to massively disrupt how we do business in the next 12 – 18 months is real, and this course:
Is written for business leaders, by business leaders. The opportunities, risks and AI strategies we discuss are in a business context, not technical.
Helps to prepare leaders and their teams for the coming changes to ensure your business is well positioned to leverage the opportunities and avoid business model disruption having an adverse impact on their business.
Explores potential opportunities in Business Strategy, Finance, People, Marketing, Operations and IT & Digital functions
Gives leaders information to help them evaluate their business strategies in light of AI’s likely impact.
Explores the risks and considerations that should be evaluated for any business implementing AI across all key business areas.
Please note -

this course does not deep dive into detail on specific tools or specific AI technologies. It is created for business leaders who want to learn more about AI in their business context. This course covers a lot of ground in a concise manner and if you have already done a lot of research into AI you may also want a course more specific to your learning needs.
This course guides leaders through:
The evolving state of AI
What the opportunities and risks could be across many different business areas, with business and vendor examples, as well as demos
What you need to consider when facing into AI at a strategic level and suggests a path forward
AI's potential impacts on brand and culture
How you can leverage AI your business
There is a lot of hype, uncertainty and scepticism regarding AI. This course is grounded in real business experience, written and delivered by experienced, digitally focused business leaders, consultants and executives with a combined 40+ years’ experience working for large blue chip organisations, start-ups and small-to-medium businesses in the US, UK, Europe and Oceania.
The course gives leaders an overview of why Artificial Intelligence is important now, what the possible impacts could be on their business and how to plan for AI adoption and prepare for GenAI.
It is structured in a way that allows you to dip into specific areas of interest and concern, based on your role in business.
This course was last updated with extra quizzes to aid learning and retention.  We have also recently increased coverage of the Business Strategy, Customer and Marketing, Finance and IT & Digital business function areas including new opportunities, vendor examples and examples of businesses using AI. We also added 7 downloadable resources summarising generative AI opportunities across the business operating model and a resource on the next steps businesses can take.
Who this course is for:
Executives seeking to understand what AI is and how it could impact their business
Leaders who want to implement AI into their business to improve productivity
Boards and company secretaries that want to manage AI risk
Leadership teams that need to learn about AI in a business opportunity context
Business leaders who want to understand how autonomous AI might impact their brand and culture
Aspiring business leaders wanting to learn more about AI in a business context

What you'll learn

Why artificial intelligence is important for your business now

What the benefits of using AI could be

Understand the risks of AI in your business, now and in the future

Understand how AI could impact your business model

What some of the opportunities in AI for Business are

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-AI for Business Leaders
18
1.1-Understand why AI is important in your business now
1.2-Understand how AI could impact your strategy and business model
1.3-Lesson 2 Quiz: Possible impacts on your business model and what you should do
1.4-Understand AI's impact on culture and brand, plus strategies to help manage this
1.5-Explore AI opportunities in Business Strategy and Planning functions
1.6-Explore potential AI opportunities in Customer and Marketing
1.7-Exploring potential opportunities in Customer and Marketing
1.8-Explore AI Opportunities in IT & Digital
1.9-Explore potential AI opportunities in Operations
1.10-Exploring potential AI opportunities in Operations
1.11-Explore potential AI opportunities in Finance
1.12-Exploring potential opportunities in Finance
1.13-Explore potential AI opportunities in People and HR
1.14-Understand the Risks and Challenges of AI for Business
1.15-Understanding the Risks and Challenges of AI for Business
1.16-Understand how businesses can move forward with AI
1.17-Understand how to move forward with AI
1.18-Bonus: AI For Business Leaders - Accelerate Your Learning