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Description

Master business development to leverage strengths of other companies to enhance your own through creating business partnerships that carry long-term benefits for your business and the businesses you partner with.
LEARN HOW TO ALIGN AND STRUCTURE DEALS
See examples of how to take a hopeless business situation, and reverse it using business development that helps you partner with with the right kinds of companies that can help you.
EMPHASIS ON THE QUALITY OF RELATIONSHIPS
The emphasis of this course will be on quality of the most important business relationships rather than many mediocre relationships.
Anyone can send out mass spam-like email campaigns hoping to get a few responses. But those aren't too well targeted, and typically yield poor results.
The best results come from fostering a few wisely chosen business relationships with the right people. If your relationships with the right people grow over time, it will lead to many big deals where everyone wins.
GET INTO GOOD DEALS
It's not enough just to do business development (sometimes referred to as biz dev), you also have to negotiate a good deal for your business, and the business you are partnering with. So in this course, you will also learn the common negotiation tactics where both parties win.
Who this course is for:
Entrepreneurs, business owners, and people looking add business development to their skills

What you'll learn

Grow your business through DREAM partnerships

Negotiate good business development deals

Learn how to structure business development deals

Use technology, information, distribution, and brand partnerships

Learn how to start and grow your business relationships

WORLD-CLASS student support: I answer 99% of student questions within 24 hours

PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction and welcome
4
1.1-Introduction and welcome to this business development course
1.2-Options to have a better course-taking experience
1.3-Difference: business development vs. B2C vs. B2B. Long-term strategy
1.4-Situations: product development, brand leverage, marketing, info-sharing
2-Case studies and examples of real businesses and business development options
6
2.1-Examples of my own business development deals - section introduction
2.2-Case studies and examples of real businesses and business development options
2.3-B2B business development partnership example
2.4-Example of a business development deal that didn't work out - why
2.5-Example: joint venture business development partnership to make something new
2.6-Your thoughts on this business development training
3-Examples of business development deals among big brands
3
3.1-Section introduction - examples of big brands working together
3.2-The fashion industry and the garment industry
3.3-Business development examples for an Elearning company
4-How to get noticed by potential partners you want to work with
4
4.1-Section introduction - increasing the chances of your partner outreach efforts
4.2-A creative way to get noticed by potential partners
4.3-Ways of appearing more attractive for promotional partnerships
4.4-Other ways to network and get attention
5-How to start good business development relationships
4
5.1-Start business relationships by networking in your niche - trust is imperative
5.2-Bad business development cold pitch example
5.3-Example of a good business development cold pitch
5.4-Using social media (LinkedIn and Facebook) for B2B sales & business development
6-What to do in first meetings
4
6.1-Strategies to start an initial business development meeting
6.2-Script elements for your first business development meeting or call
6.3-How to follow up the first business development meeting or call
6.4-Example of a real follow-up email and a mistake I made
7-Business card networking - build your network, Rolodex, business relationships
3
7.1-Business card networking section introduction
7.2-Body language for successful networking
7.3-Short pitch under 30 seconds
8-Deal terms and some negotiation tactics
8
8.1-Introduction to negotiation in a way that strengthens the relationship
8.2-The #1 most important negotiation tactic for partners to want your relationship
8.3-Bad-cop, good-cop negotiation technique
8.4-Who should name the first price?
8.5-B.A.T.N.A, bluffing, and when to walk away
8.6-When negotiating too much is a bad idea and backfires
8.7-If you have aggressive dialog partners, here are ways to make them calm
8.8-How to deliver bad news in a negotiation to get better results
9-What not to do - errors when pitching
1
9.1-What not to do - errors when pitching
10-Using meeting-scheduling software for increased time management & organization
3
10.1-Introduction to a scheduling software for booking meetings and appointments
10.2-How to set up Hubspot appointment scheduling software
10.3-Sending out the appointment-scheduling invitation with your schedule link
11-Introduction emails internal to your company and external
2
11.1-How to send an introduction email
11.2-How to gracefully and professionally reply to an introduction email
12-Tip for keeping your business development partnerships positive
1
12.1-Tip for keeping your business development partnerships positive
13-Conclusion - thank you for being a great student
2
13.1-Course certificate for this business development course - how to get it
13.2-Thank you for being a great student in this business development course