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Description

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:
Business Strategy   
Management and Leadership   
Marketing Strategy   
There is no way around that.
It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:   
The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline   
Porter’s five forces model   
The bargaining power of buyers   
The bargaining power of clients   
The threat of new entrants   
The threat of substitute products   
Game theory   
The typical company lifecycle   
What a competitive advantage is   
How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche   
The dangers of pursuing a hybrid strategy   
How to choose whether to grow organically or through M&A   
The difference between horizontal and vertical integration   
The advantages and dangers of outsourcing   
How to apply a SWOT analysis in practice   
These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.   
This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.   
The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.   
So, what are you waiting for?
Click the “Buy Now” button and let’s begin this journey together!


 
Who this course is for:
Aspiring entrepreneurs
Business owners
Business executives
Business analysts
Students who want to learn how to set up a successful business venture

What you'll learn

Perform industry analysis

Execute competitor analysis

Apply the Five forces model

Assess the bargaining power of suppliers and clients

Understand the threat of substitute products and new industry entrants

Apply Game theory in practice

Study how competitors behave: Cooperation or Competition

Focus on the way companies acquire a competitive advantage

Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche

Discuss the advantages of vertical and horizontal integration

Learn how to perform a SWOT analysis in practice

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction - What does the course cover? - Welcome onboard!
1
1.1-What does the course cover?
2-The fundamentals - Why companies need a Strategy and how a Strategy helps firms
3
2.1-Why companies need a Strategy
2.2-Distinguishing Corporate and Business Strategy
2.3-The Mission, Goals, and Values statements
3-The industry life cycle model - an invaluable tool for practitioners
6
3.1-Introducing the industry life cycle model
3.2-Here is why you need to know about the industry lifecycle model
3.3-The introduction stage
3.4-The growth stage - Sales are ramping up
3.5-The maturity stage - It's time to make some money
3.6-The decline stage
4-The five forces model: you need this model before investing in an industry
7
4.1-The five forces model - An invaluable tool for practitioners
4.2-The threat of new entrants
4.3-The threat of substitute goods
4.4-Competitor analysis
4.5-Managing the relationship with suppliers
4.6-The bargaining power of clients
4.7-Applying The Five Forces model in practice
5-Game theory applied in a corporate context
4
5.1-The essence of zero-sum games
5.2-Game theory and why it is useful in Strategy
5.3-Understanding the Prisoner's dilemma and its implications in the business world
5.4-Gametheory shown in practice
6-Understanding the concept of competitive advantage
6
6.1-Internal decision making
6.2-Introducing the company life cycle model
6.3-What is a competitive advantage and why companies need it
6.4-Acquiring a sustainable competitive advantage
6.5-The fundamental role of resources and capabilities
6.6-Acquiring a competitive advantage
7-Competing with the other companies in the industry: Choosing a competitive model
5
7.1-Focusing on Competitive strategy
7.2-The cost leadership strategy - sell cheap
7.3-Differentiation - be better and different
7.4-Niche strategies - serve a specific sub-segment of people in the best way
7.5-Hybrid strategies and why they can be dangerous
8-The types of growth strategies used by companies
5
8.1-The main types of growth strategies
8.2-Organic growth - building a solid foundation and growing from the inside
8.3-Inorganic growth - Using the potential of M&A to acquire third party companies
8.4-Growing horizontally
8.5-Growing vertically
9-The SWOT framework
2
9.1-SWOT analysis - a useful framework for strategic analysis
9.2-SWOT analysis in practice - analyzing Starbucks
10-Tesla - practical case study
11
10.1-Tesla's mission and vision statements
10.2-Industry analysis - The electric vehicles market
10.3-More than an auto producer
10.4-Tesla - Porter's five forces
10.5-The company life cycle model
10.6-Why is Tesla (today) so very similar to Apple (10 years ago) ?
10.7-The relationship between Tesla and SpaceX
10.8-Tesla competitive advantages
10.9-Tesla SWOT analysis
10.10-Final test
10.11-Completing 100%