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Description

What is the aim of this course?
Consulting firms are hired very often to help to change the Business Model. Those projects are difficult as you have to generate innovation and convince the firm to change. There is no one recipe for how to innovate. However, there are some proven techniques, frameworks, and approaches that will help you find a way to innovate the Business Model. In this course, I will teach you how to pick the right Business Model Innovation technique during consulting projects
.
In the course you will learn the following things:
What
frameworks, tools techniques
you can use to Innovate your Business Model
How others have
implemented the Innovation
How to
estimate the potential impact
of the Business Model Innovation
in Excel
This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on
Udemy
were already taken by more than
181 000 students
including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.
I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.
Why have I decided to create this course?
Business Model Innovation is extremely hard. You not only have to come up with a good business idea but also it has to make economical sense. On top of that, you have to convince the customer to sacrifice short-term profits for the long-term perspective. Most consulting firms, don’t give you the full toolbox that you need. This may lead to huge frustration during consulting projects and a lot of inefficiencies.
Therefore, I have decided to create this course that will help students
understand the main methods to innovate.
The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during consulting projects, devoted to business model innovation. You will master how to generate potential innovations, analyze data and draw conclusions from the analyses. On top of that, you see how other famous firms have used the tools that we will talk about.
To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of business model innovation. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those who want to specialize in strategy or develop their own business. The course will help you become an expert in business model innovation on the level of McKinsey, BCG, Bain, and other top consulting firms.
In what way will you benefit from this course?
The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand, and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:
What
frameworks, tools techniques
you can use to Innovate your Business Model
How others have
implemented the Innovation
How to
estimate the potential impact
of the Business Model Innovation
in Excel
You can also ask me any question either through the discussion field or by messaging me directly.
How the course is organized?
The course is divided currently into the following sections:
Introduction.
We begin with a little introduction to the course as well as some general info on how the course is organized
The Business Model Canvas.
To describe business models, you can use many tools. One of the most popular ones is the so-called Business Model Canvas. We will discuss it in this section.
Innovation in Customer Segments.
One of the biggest sources of innovation is to play with customer segments. In this section, we will discuss techniques that you can use to innovate in customer segments.
Value Proposition Innovation.
Another great source of innovation is to work on the Value Proposition. We will discuss in this section, what techniques you can use to innovate the Value Proposition.
Modeling the Business in Excel.
During M&A projects you will quite often have to create a model of the business in Excel. I will show you how to do that using a few examples.
Valuation.
During consulting projects, especially devoted to M&A or due diligence you will have to evaluate a specific business. In this section, I will show you examples of how to do it in practice.
Innovation in Key Resources
. Some firms resort to Innovation in the Key Resources department. We will discuss in this section how you can beat your competition by innovating in this area.
Innovation in Key Activities.
You can also look at Key Activities and innovate in this area as well. In this section, we will see how you can do that in practice
.
Innovation in Cost Structure.
Firms, unfortunately, overlook innovations that can be done on the cost side. In this section, we will see what techniques can be used in this area and what have done some bold firms in this area.
Innovation in Revenue Streams & Sales channels.
Fast effects can be achieved by innovating Revenue Streams or playing with the Sales Channels. In this section, we will look at examples of techniques and case studies.
Innovation in Key Partners.
Some industries require you to innovate also in the area of Key Partners. Thanks to that you can build a powerful competitive advantage. In this section, we will look at some examples.
Innovation in Customer Relationship.
In many industries, we have seen many innovations in Customer Relationships. In the last section, we will look at some examples and techniques that may prove useful.
You will be able also to download many additional resources
Useful frameworks and techniques
Analyses shown in the course
Additional resources
Links to additional presentations, articles, and movies
Links to books worth reading
At the end of my course, students will be able to…
How to innovate the business model
Understand the Business Model Canvas
How to estimate in Excel whether the innovation makes sense
Design Innovative Business Models
How Tesla, Disney, Apple, and Google have innovated
Master Different Types of Innovation
Create Innovative Revenue Streams
Create Innovation on the Cost Side
Deliver Innovative Value Proposition
Create Innovation related to Key Resources & Key Partners
Practical Strategies that will accelerate the growth of your business
Apply the Blue Ocean Strategy
Who should take this course? Who should not?
Management Consultants and Business Analysts
Managers
Startup Founders
Investment Analysts
Managers responsible for Acquisitions and Mergers
What will students need to know or do before starting this course?
Basic or intermediate Excel
Basic knowledge of economics
Basic or intermediate knowledge of finance & accounting
Who this course is for:
Management Consultants
Managers
Startup Founders
CEO
Directors responsible for Strategy & Innovation
Directors responsible for M&A
Business Analysts
Investment Analysts

What you'll learn

How to Innovate the Business Model

Understand the Business Model Canvas

Design Innovative Business Model

Master Different Types of Innovation

How to estimate in Excel whether the innovation makes sense

How Tesla, Disney, Apple, Google have innovated

Create Innovative Revenue Streams

Deliver Innovative Value Proposition

Practical Strategies that will accelerate the growth of your business

Apply in practice the Blue Ocean Strategy

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
5
1.1-Introduction
1.2-A little bit about me
1.3-How the course is organized
1.4-How to deal with Blurry image
1.5-How to reach additional resources
2-The Business Model Canvas
6
2.1-The Business Model Canvas – Introduction
2.2-What is the Business Model Canvas
2.3-McDonalds business model
2.4-Change the business model – Netflix – General
2.5-Change the business model – Netflix – Details Part 1
2.6-Change the business model – Netflix – Details Part 2
3-Innovation in Customer Segments
17
3.1-Innovation in Customer Segments – Introduction
3.2-Blue Ocean – Introduction
3.3-Blue Ocean – Non Users
3.4-4 frameworks
3.5-Blue Ocean Strategy – 6 paths to achieve it
3.6-Blue Ocean – Starbucks
3.7-Blue Ocean – Citizen M
3.8-Blue Ocean – Zappos
3.9-Jobs to be done framework – Introduction
3.10-Jobs To Be Done – Definition
3.11-Jobs to be done – Examples
3.12-Jobs to Be Done – How to use it to improve an existing product
3.13-Jobs to Be Done – How to use it to create a new product
3.14-Jobs to Be Done – How to find them
3.15-Who is your competitor?
3.16-Enabling Investments – Introduction
3.17-Enabling Investments – Examples
4-Value Proposition Innovation
21
4.1-Value Proposition Innovation – Introduction
4.2-Expand the brand
4.3-New products within old categories – Introduction
4.4-New products within old categories – Case Introduction
4.5-New products within old categories – Case Solution - Vaccum Cleaners estimation
4.6-New products within old categories – Case Solution - the rest of estimation
4.7-New products within old categories – Case Solution - PowerPoint
4.8-New products expanding brand – Introduction
4.9-How to expand the brand – Milk Producer – Introduction
4.10-How to expand the brand – Solution – Part 1
4.11-How to expand the brand – Solution – Part 2
4.12-How to expand the brand – Solution – Scatter Graph
4.13-Does it make sense to introduce new services or product – Introduction
4.14-Does it make sense to introduce new services or product – Solution – Coffee only
4.15-Does it make sense to introduce new services or product – Solution – Soups
4.16-Expand the product
4.17-Simplify the product
4.18-Integrate products
4.19-Divide the products into smaller pieces
4.20-Bundle Products
4.21-Digitalize the product
5-Innovations in Key Resources
3
5.1-Innovation in Key Resources – Introduction
5.2-Own Key Resources
5.3-Crowdsource resources
6-Innovations in Key Activities
11
6.1-Innovation in Key Activities – Introduction
6.2-Automation – General approach
6.3-Make the Process Scalable – General Approach
6.4-Make the Process Scalable – Case Introduction
6.5-Make the Process Scalable – Case – Current Situation
6.6-Make the Process Scalable – Case – Future Situation & Comparison
6.7-Cost reduction Investment – Ceramic Tiles – Introduction
6.8-Cost reduction Investment – Ceramic Tiles – Current Costs
6.9-Cost reduction Investment – Ceramic Tiles – Future Costs
6.10-Cost reduction Investment – Ceramic Tiles – NPV
6.11-Cost reduction Investment – Ceramic Tiles – Solution in Power Point
7-Innovation in the Cost Structure
4
7.1-Innovation in the Cost Structure – Introduction
7.2-Transfer costs to customers
7.3-Transfer costs to suppliers
7.4-Turn costs into revenues
8-Innovations in Revenue Streams & Sales channels
11
8.1-Innovation in Revenue Streams & Sales channels – Introduction
8.2-Experiment with different sales channels
8.3-Experiment with different revenue streams
8.4-Innovative selling / revenue streams – Introduction
8.5-Innovative selling / revenue streams – Milk example
8.6-When to use specific revenue streams – Part 1
8.7-When to use specific revenue streams – Part 2
8.8-Ryanair
8.9-Legimi
8.10-DollarShaveClub
8.11-Canva
9-Innovation in Key Partners
5
9.1-Innovation in Key Partners – Introduction
9.2-Go up / down the value chain – Introduction
9.3-Go up / down the value chain – When it makes sense
9.4-Go up / down the value chain – Benefit System
9.5-Go up / down the value chain – Zara
10-Innovation in Customer Relationship
12
10.1-Innovation in Customer Relationship
10.2-3F
10.3-Freemium
10.4-Free Trial
10.5-Free
10.6-Freemium vs Free Trial vs Free – Case Introduction
10.7-Freemium vs Free Trial vs Free – Examples of SaaS businesses
10.8-Freemium vs Free Trial vs Free – Solution – Part 1
10.9-Freemium vs Free Trial vs Free – Solution – Part 2
10.10-Referral programs
10.11-Affiliate programs
10.12-How to scale up a business – best practices from top firms and Consulting
11-Conclusions
1
11.1-Bonus Lecture