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Description

Have you been asked to manage communications for an upcoming change?
This course will give you the change management communication framework, guides, templates, and strategies that you have been looking for!
AND... we will dive into what should be included in your role as the change communications expert... and what should NOT be included in your responsibilities. (whew!)
In this course, I'll teach you how to:
Build communication plans using the CAL²M Transformation model
Draft change communications that effectively move people through their change journey
Create communications that are consumable, memorable, and effective
Develop change communication plans that include new ways of sharing information
Serving as a "Change Management Communications Expert" doesn't have to be so darn difficult and confusing!
You will be breathing a sigh of relief as you immediately apply your learning from this course to:
Engage with the project team and executive sponsors in a more effective way
Create simple and effective change management communication plans
Learn how to write communications that are consumable, memorable, and effective
Implement new ways of communicating that will help employees make successful transitions to the new way of working
Apply what you've learned to improve the change communication plans you are currently managing
AND... I am VERY available to my students! If you have any questions as you implement what are learning in this course... simply send me a message on this platform or submit your question through the Q&A feature and I'll get right back to you! 
Are you ready to get started???
I'm ready too... let's do this! 
Who this course is for:
Professionals who are open to learning new approaches to communicating change. This includes sharing less detail around the technical side of change and focusing on the people-side of change.
Role(s) on projects / initiatives may be any one (or combination of) the following: ● Executive Sponsor ●Project Sponsor ●Business Lead ●Change Manager ●Project Manager ●Communication Lead

What you'll learn

The art of creating change communications that effectively move people through their change journey

Creative ways to craft change communications that create interest and excitement

Tips for writing communications that are consumable, memorable, and effective

How to build communication plans using the CAL²M Transformation model

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Course Introduction
4
1.1-Introduction & Meet Your Instructor
1.2-Change Management Communication Overview
1.3-The Role of Change Management Experts
1.4-Reflection: Your Personal Change Experience
2-The CAL²M Model - Your Communication Plan Foundation
6
2.1-CAL²M Model - Section Introduction
2.2-Understanding the CAL²M Transformation Model
2.3-Diagnosing the CAL²M Barrier Point
2.4-Case Study: Using CAL²M to Communication Effectively
2.5-Exercise: Identifying Imparted Groups Your Change
2.6-Exercise: CAL²M Assessment for Your Impacted Group
3-Stakeholder Management for Change Communications
8
3.1-Section Intro: Partnering with Leaders of Change
3.2-How to identify the ideal senders of change communications
3.3-Reflection: Who is your ideal sender?
3.4-Who is responsible for change communication content?
3.5-How deeply should communications expeers be involved in the project?
3.6-Creating a simple review process
3.7-Quick Win: Create your communications review process
3.8-Activity: Time to start scheduling!
4-New Twist on Traditional Communications
18
4.1-Section Intro: New Twist on Traditional Communications
4.2-Newsletters that WORK!
4.3-Creating Leader Talking Points
4.4-Crafting Engaging Video Messages
4.5-Reflection: Including leader videos to make messages sticky
4.6-The importance of leader bundles
4.7-Activity: Add leader bundles to your communication plan
4.8-Many uses of a "Wow's & Whoa's Board"
4.9-Communication Board Magic
4.10-Activity: Incorporating a "Wow's & Whoa's Board" into your communication plan
4.11-What the heck is a GoBo?
4.12-Reflection: Adding a Communication Board to your communication plan
4.13-Using Stand-up Banners
4.14-Host a Coffee Chat
4.15-Scheduling Manager Luncheons
4.16-Activity: Add Coffee Chats and Manager Luncheons to your communications plan
4.17-Building Engagement Through Celebration
4.18-Activity: It's time to CELEBRATE!
5-Conclusion and Next Steps
2
5.1-Common Change Communication Mistakes
5.2-Now... It's Your Turn!