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Description

IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES



That's how much
inexperienced
White Paper copywriters earn (source: Stelzner survey 2007).
Experienced
White Paper writers
charge an average of $5,000 - $6,000
. Every year. As for experienced freelance copywriters, I write a paper for the financial services sector every year – 8 pages long, $9,000.





You'll become an 'expert' writer



At the end of this short course, whether you're a copywriter, business owner, entrepreneur or marketing professional, you will be fully trained up to write your OWN White Papers. With confidence.


Just like me, you'll learn to be an expert writer,
without being an expert in anything
, Your client is the expert – you're paid simply to capture it on the page.





Learn from the best



What do I know about White Papers? Well, try doing a Google search for 'White Paper copywriter' and you'll see that I'm position number one, worldwide, out of 2.7 million websites.


I've written them for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds.





Why is this course 
unique
?




First of all, I share my own, personal STRUCTURE for a White Paper. I even give you a 'fill-the-blanks' template. I let you watch over my shoulder as I write a White Paper from scratch – and, if you want to, you can write it yourself – your very first!


And I don't stop at showing you how to research them and write them. I show you how to promote them – successfully.





A shoulder to lean on



Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students raise queries. It's a LIVING course that's yours for life.





Who'll benefit?



Existing copywriters who are struggling to make ends meet, writing 'content' for five bucks a page. Aspiring copywriters, and anyone who's completed my course
How to Become a Successful Freelance Copywriter, Working from Home
. This course will really boost your business-writing skills.


Entrepreneurs, start-ups and business owners will gain too. Learning how to write papers for their own organization – boosting sales leads and becoming a thought leader in their industry.


And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.
Who this course is for:
Copywriters and content writers wanting to boost their income and move their careers up several notches
In-house marketers who want to extend their writing skills
Everyone who has completed my course: Become a Freelance Copywriter, earn money from home
Business owners wanting to leverage the power of White Papers to gain new customers and to become thought leaders in their sector

What you'll learn

Complete every step to launch your successful career as a White Paper copywriter.

Know exactly how to go about structuring and writing your White Papers

Realize the secret of being an expert writer, without being an expert in anything

Know how much to charge your clients

Write White Papers quickly and with confidence

To round off the course, you will either watch over my shoulder, or join me, writing a White Paper completely from scratch

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Free taster
1
1.1-Free taster lesson
2-Welcome
2
2.1-Welcome - How to get the most out of this course
2.2-Connect With The Community
3-Introduction
4
3.1-What are they?
3.2-Why White Papers?
3.3-One more reason...
3.4-DOWNLOADABLE NOTES introduction to White Papers
4-For freelance copywriters
1
4.1-DOWNLOADABLE NOTES - how much should I charge?
5-How to structure your White Paper
4
5.1-What do they look like?
5.2-How are they structured my template
5.3-DOWNLOADABLE NOTES how to structure a White Paper
5.4-Your downloadable templates
6-How to be an expert, without being an expert
2
6.1-How to be an expert with no expertise
6.2-DOWNLOADABLE NOTES how to be an expert
7-Execution
3
7.1-How to write titles
7.2-How to do research for heavy duty papers
7.3-DOWNLOADABLE NOTES How to do research
8-PROJECT
8
8.1-Introduction to our full scale project - meet the company
8.2-DOWNLOADABLE NOTES - introducing our project
8.3-Time to decide our STRUCTURE
8.4-DOWNLOADABLE NOTES - fleshing out the structure
8.5-We can now START WRITING. Exciting!
8.6-DOWNLOADABLE NOTES let's start writing
8.7-A present from me - cod Latin
8.8-DOWNLOADABLE NOTES odds and sods research
9-Your White Paper, completed
1
9.1-The finished White Paper - congratulations!
10-Finding those early clients for White Papers
1
10.1-How to find new clients for White Papers
11-It’s a wrap
1
11.1-It's a wrap