Customer Analytics in Python

Data science and Marketing are two of the key driving forces that help companies create value and maintain an edge in today’s fast-paced economy.
Welcome to…
Customer Analytics in Python
– the place where marketing and data science meet!
This course offers a unique opportunity to acquire a rare and extremely valuable skill set.
What will you learn in this course?
This course is packed with knowledge, covering some of the most exciting methods used by companies, all implemented in Python.Customer Analytics is a broad field, so we've divided this course into five distinct parts, each highlighting different strengths and challenges within the analytical process.
Here are the five major parts:
1. We will introduce you to the relevant theory that you need to start performing customer analytics
We have kept this part as short as possible in order to provide you with more practical experience. Nonetheless, this is the place where marketing beginners will learn about the marketing fundamentals and the reasons why we take advantage of certain models throughout the course.
2. Then we will perform cluster analysis and dimensionality reduction to help you segment your customers
Because this course is based in Python, we will be working with several popular packages -
NumPy
,
SciPy
, and
scikit-learn
. In terms of clustering, we will show both hierarchical and flat clustering techniques, ultimately focusing on the
K-means algorithm
. Along the way, we will visualize the data appropriately to build your understanding of the methods even further. When it comes to dimensionality reduction, we will employ
Principal Components Analysis (PCA)
once more through the
scikit-learn (sklearn)
package. Finally, we’ll combine the two models to reach an even better insight about our customers. And, of course, we won’t forget about model deployment which we’ll implement through the
pickle
package.
3. The third step consists in applying Descriptive statistics as the exploratory part of your analysis
Once segmented, customers’ behavior will require some interpretation. And there is nothing more intuitive than obtaining the descriptive statistics by brand and by segment and visualizing the findings. It is that part of the course, where you will have the ‘Aha!’ effect. Through the descriptive analysis, we will form our hypotheses about our segments, thus ultimately setting the ground for the subsequent modeling.
4. After that, we will be ready to engage with elasticity modeling for purchase probability, brand choice, and purchase quantity
In most textbooks, you will find elasticities calculated as static metrics depending on price and quantity. But the concept of elasticity is in fact much broader. We will explore it in detail by calculating purchase probability elasticity, brand choice own price elasticity, brand choice cross-price elasticity, and purchase quantity elasticity. We will employ
linear regressions
and
logistic regressions
, once again implemented through the
sklearn
library. We implement state-of-the-art research on the topic to make sure that you have an edge over your peers. While we focus on about 20 different models, you will have the chance to practice with more than 100 different variations of them, all providing you with additional insights!
5. Finally, we’ll leverage the power of Deep Learning to predict future behavior
Machine learning and artificial intelligence are at the forefront of the data science revolution. That’s why we could not help but include it in this course. We will take advantage of the
TensorFlow 2.0
framework to create a
feedforward neural network
(also known as artificial neural network). This is the part where we will build a black-box model, essentially helping us reach
90%+ accuracy
in our predictions about the future behavior of our customers.
An Extraordinary Teaching Collective
We at 365 Careers have 3,000,000+ students here on Udemy and believe that the best education requires two key ingredients:
remarkable teachers
and
a

practical approach
. That’s why we ticked both boxes.
Customer Analytics in Python was created by 3 instructors working closely together to provide the most beneficial learning experience.
The course author, Nikolay Georgiev is a Ph.D. who largely focused on marketing analytics during his academic career. Later he gained significant practical experience while working as a consultant on numerous world-class projects. Therefore, he is the perfect expert to help you build the bridge between theoretical knowledge and practical application.
Elitsa and Iliya also played a key part in developing the course. All three instructors collaborated to provide the most valuable methods and approaches that customer analytics can offer.
In addition, this course is as engaging as possible. High-quality animations, superb course materials, quiz questions, handouts, and course notes, as well as notebook files with comments, are just some of the perks you will get by enrolling.
Why do you need these skills?
1. Salary/Income
– careers in the field of data science are some of the most popular in the corporate world today. All B2C businesses are realizing the advantages of working with the customer data at their disposal, to understand and target their clients better
2. Promotions
– even if you are a proficient data scientist, the only way for you to grow professionally is to expand your knowledge. This course provides a very rare skill, applicable to many different industries.
3. Secure Future
– the demand for people who understand numbers and data, and can interpret it, is growing exponentially; you’ve probably heard of the number of jobs that will be automated soon, right? Well, the marketing department of companies is already being revolutionized by data science and riding that wave is your gateway to a secure future.
Why wait? Every day is a missed opportunity.
Click the “Buy Now” button and let’s start our customer analytics journey together!
Who this course is for:
People who want a career in Data Science
People who want a career in Business Intelligence
Individuals who are passionate about numbers and quant analysis
People working in Data Science looking to expand their knowledge into Marketing analytics
People working in Marketing, looking for career growth in the realms of Data Science