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Description

Earn your business more repeat buyers, and career growth for you as a customer service agent by delighting customers and creating "WOW" moments for them.
GOOD CUSTOMER SERVICE IS YOUR SECRET WEAPON
The key to your business growth lies in thrilling your current customers - not just chasing new ones.
When you provide a TRULY STANDOUT CUSTOMER EXPERIENCE, clients BUT AGAIN AND BRING FRIENDS along, too. You can skip the constant chase and let your delighted clients do your marketing for you.
Seasoned entrepreneurs know that an "OKAY" product won't cut it.
Delivering exceptional customer service fuels customer excitement, sparking emotional "WOW" connections that make your product feel even better.
When you ignite positive reactions in your customers, they connect those feelings with your brand - making them loyal fans who remember you and keep coming back.
TWO KEYS TO MAKE CUSTOMERS YOUR BIGGEST FANS
There are two essential strategies that turn one-time buyers into loyal superfans:
1) Customer EXPERIENCE - the proactive approach to delivering exceptional care. This means identifying your best clients and creating memorable touches—like a thoughtful birthday gift—that make them feel valued and appreciated. You need to go beyond meeting expectations and learn how to turn customers into loyal, enthusiastic superfans.
2) Customer SERVICE - the reactive approach. It means the skillful handling of challenges as they arise—addressing issues, resolving concerns, and turning problems into trust and loyalty.
What’s the Difference Between Customer Experience and Customer Service?
Customer Experience means proactively building loyalty from the start. It’s the extra mile that turns customers into advocates. Customer Service, however, is the essential, reactive support that transforms dissatisfaction into satisfaction, ensuring every customer interaction strengthens the relationship.
Leverage BOTH as powerful tools - not just for happier customers, but to boost your brand, drive sales, and create lasting connections.
WHAT IS CUSTOMER EXPERIENCE AND HOW IT IS DIFFERENT FROM CUSTOMER SUPPORT
Customer experience is different from customer service. Customer experience is a proactive approach where you create ways to identify good clients and give them a better customer experience.
For example, give them something for free when it's their birthday. They will appreciate that and become more loyal as customers. Customer experience is proactive whereas customer support is reactive.
TURN EVEN ANGRY AND UNHAPPY CUSTOMERS INTO LOYAL CLIENTS WITH CUSTOMER SERVICE
Angry customers are not wrong, crazy, or mean. They are just frustrated and they want your product to work for them. If you provide great customer service, respect them, listen to them, and offer a great solution that works and fixes their problems, you can turn them into clients who are loyal long-term.
And it’s an OPPORTUNITY for you!
WHAT IS CUSTOMER EXPERIENCE AND HOW IT IS DIFFERENT FROM CUSTOMER SUPPORT
Customer experience is different from customer service. Customer experience is a proactive approach where you create ways to identify good clients and give them a better customer experience. For example, give them something for free when it's their birthday. They will appreciate that and become more loyal as customers. Customer experience is proactive whereas customer support is reactive.
COURSE MATERIAL IS FROM SUCCESSFUL PERSONAL EXPERIENCE AND INDUSTRY GOOD PRACTICES
Once I started applying the customer experience ideas in this course, it caused more positive responses from my customers, more sales, more repeat customers, more good reviews, and business growth.
I rarely see other entrepreneurs apply these strategies, which is why I feel that they are only used by advanced and experienced entrepreneurs. Customer support isn't hard. It just requires care and attentiveness.
REAL-WORLD STRATEGIES FROM PERSONAL SUCCESS AND INDUSTRY BEST PRACTICES THAT DRIVE REAL RESULTS
These customer experience strategies come from real-life wins and proven industry practices.
When I put these methods into action, I saw a dramatic shift: happier customers, more sales, repeat clients, glowing reviews, and real business growth.
Very few entrepreneurs know or use these techniques, making them a true edge for experienced and high-level businesses.
Outstanding customer support isn’t hard; it just takes genuine care and attention.
SKILLS THAT WORK FOR ANY BUSINESS - ONLINE OR OFFLINE
The skills you’ll gain in this course will help you retain loyal customers, grow your reputation, and increase revenue.
For brick-and-mortar businesses, you’ll learn how to create a welcoming environment, and turn every visit into a reason for customers to come back.
Online businesses will gain tools to deliver exceptional support through email, chat, or social media, building loyalty even without face-to-face interaction.
Service providers, from consultants to local businesses, will discover strategies to wow clients, encourage referrals, and keep their schedules full.
GET SPECIFIC STRATEGIES YOU CAN USE NOW
This course cuts the fluff and gets straight to the point. Every lesson gives you practical steps you can apply immediately—no wasting time.
Even if your customer service is already good, you’ll discover fresh ideas that work. And these strategies don’t take hours to implement. At every step, you’ll see ways to improve, keep more customers, and grow your business fast.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
3) I’m committed to delivering real value by giving you practical, actionable skills you can use immediately.
MONEY-BACK GUARANTEE
This customer service and customer experience course has an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 
Invest in your future. Enroll today, improve your customer service, and see your business grow.
Who this course is for:
Entrepreneurs and small business owners who need to do customer support
Customer service agents who want to become the best at their company

What you'll learn

#1 BEST customer service course on Udemy. Delight clients, make them feel special, and create customer loyalty

Build super-fans who buy more, and recommend your business to friends

Make MORE REVENUE from repeat customers and referrals

Turn even angry clients into loyal, long-term clients through amazing customer service

Engage your customers in a better way

Make customers love you

Social media for customer service

WORLD-CLASS student support: I answer 99% of student questions within 24 hours

PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly

Use empathy, emotional intelligence, and compassion in your customer service

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Welcome to your journey to providing WORLD-CLASS customer service
1
1.1-Welcome to your journey to providing WORLD-CLASS customer service
2-Tactics to improve your customer service TODAY!
3
2.1-Customer service mindset and the mindset for your every customer interaction
2.2-How to make each customer feel like they are your #1 customer
2.3-How to make your customer support seem faster than it is
3-Fundamentals of handling customer service requests
10
3.1-Mindmap and logical flow for how to process a customer service request
3.2-Knowledge base for handling customer service requests
3.3-Anatomy of a customer complaint interaction from before to after the interaction
3.4-Your thoughts on this customer service training
3.5-Seven types of customer complaints and how to deal with each
3.6-How customer service and customer care are immensely important for growth
3.7-Customer support vs. customer experience
3.8-Paying more to customer facing staff so you can get better and happier employees
3.9-Options to enhance your course experience
3.10-Customer service fundamentals quiz
4-Dealing with angry clients as part of your customer service
6
4.1-Section introduction - dealing with angry or upset customers
4.2-Example of an angry customer email and common misunderstandings
4.3-Setting boundaries that your customers can't cross and protecting staff
4.4-Dealing with angry clients and deciding when to fire clients
4.5-Firing bad clients - how to say goodbye in a professional way without damage
4.6-Quiz on dealing with angry clients
5-Using positive language in your customer support interactions
10
5.1-Special language for customer service - section introduction
5.2-Saying "no" in a positive way that sounds like a "yes" - great customer service
5.3-Adding positive words to your customer support interactions
5.4-More positive words that show the willingness to serve and go above and beyond
5.5-Examples of negative words not to use and how to rephrase
5.6-Enhancing common support phrases to sound more personalized
5.7-Case study of how impactful delightful language can be
5.8-Never give the impression like you gave up on the client
5.9-How to use estimates of deliverables to your advantage
5.10-Positive customer service language quiz
6-Delighting customers
9
6.1-How to make every customer feel like a VIP
6.2-Extra things you can give away that delights clients
6.3-Examples of how to take a product and make it delight
6.4-The CEO providing customer service
6.5-Learn how your competitors delight their clients by becoming their customer
6.6-Delighting by giving away access to exclusive memberships or features
6.7-Simple things you can do that delight clients in a disproportionately big way
6.8-Interactive challenge: let's customer experience brainstorm ideas
6.9-Quiz about delighting customers
7-Active listening skills as part of good customer service
9
7.1-Listening skills - section introduction
7.2-Active listening for your customer service
7.3-Example of active listening and improved comprehension I had to go through
7.4-How to not lose a customer with bad support
7.5-Ask to rephrase to make sure you understood
7.6-Example of a listening mistake when I was 17
7.7-"Actions speak louder than words" - non-verbal communication
7.8-Active listening quiz 1
7.9-Active listening quiz 2
8-Adding your unique voice and personality to make your products more engaging
4
8.1-Section introduction on inspiring client interactions
8.2-Examples of how to add engagement and proactive support into different products
8.3-Example of grout product creating a support group on FB
8.4-Section quiz
9-Customer support email ticketing automation software
6
9.1-Email support ticketing software (for customer service management) signup
9.2-Using the knowledge base in Zoho for customer service management
9.3-Email templates in Zoho
9.4-Mistake not to make with too much automation
9.5-Customer service management - invite other agents and delegate support tickets
9.6-Section conclusion on email ticketing for better customer service management
10-Emotional intelligence in customer support and when selling
9
10.1-Introduction to how emotional intelligence plays a role in customer service
10.2-Introduction to empathy, sympathy, and compassion in customer service
10.3-Dalai Lama: Kindheartedness is the mindset for empathy and compassion
10.4-More on the distinction between Cognitive Empathy and Emotional Empathy
10.5-Monitor the customer's emotional state
10.6-If providing customer service over email or instant messenger
10.7-Using Emotional Intelligence within your customer support interaction
10.8-Emotion checklist
10.9-Understanding the emotion of anger
11-Online reviews - listening and getting insights despite hurtful comments
1
11.1-Online reviews - listening and getting insights despite hurtful comments
12-Using social media to listen to customers
2
12.1-Creating your own support hashtag
12.2-Customer service through Google Alerts
13-Customer Development and Lean Startup methodologies through customer outreach
3
13.1-Introduction: Incorporating customer support into feedback & product improvement
13.2-Customer Development by Steve Blank
13.3-Eric Ries: Lean Start-up and product MVP
14-Using a customer feedback form for customer support
7
14.1-Introduction to creating a client satisfaction survey in free Google Forms
14.2-Creating an account in Google Docs so we can use Google Forms
14.3-Multi-page forms to create your customer satisfaction survey
14.4-Finishing the course customer satisfaction survey form
14.5-Script for the feedback collection email
14.6-Customer feedback form results
14.7-Customer feedback form quiz
15-Conclusion
3
15.1-Course conclusion quiz
15.2-How to get the course certificate for this customer service course
15.3-Thank you for taking this customer service course! Parting words.