image
The Ultimate Drawing Course Beginner to Advanced...
$179
$79
image
User Experience Design Essentials - Adobe XD UI UX...
$179
$79
Total:
$659

Description

Have you ever been frustrated because it seems like other teams inside your company don't care about customers in the same way that you do? Do you want to encourage other teams to adopt a customer focus? Do you wish that you had the ability to effectively lead a cross-functional team in order to drive a better customer experience? If you said yes to any of these questions, this is the course you're looking for!
Customer Success: Building Cross-Functional Relationships will help you understand the goals and pressures that drive other teams inside of your company, as well as the intersections between each team and Customer Success. We'll focus specifically on marketing, sales, support, services, product, finance, and leadership.
This course will help you create a stronger customer experience by providing practical tips on how to engage other teams in your organization in a way that is meaningful to them
. At the end of the course we'll zero in on three common blockers to building cross-functional relationships, and teach you how to combat them.
My name is Kristen Hayer, and I'm the CEO of The Success League, a customer success consulting firm. As a former sales and customer success executive,
I've seen first hand how poor cross-functional relationships can negatively impact the customer experience
. Over time, I learned what drives other teams inside an organization, and how to build strong relationships between groups. I'm excited to share my experience with you in this course!
I've included exercises to help you build your skills and worksheets you can start using right away. At the end of the course we provide a resources list full of books, articles and suggestions for continuing your learning on this important topic.
Building skills in cross-functional leadership will enable you to stand out as a CSM, move into management roles, and shine as a leader.
This course is designed to help you build the knowledge and skills you need to grow your career in customer success. If you're ready to create more productive partnerships with teams in your company, join me in this course!
Who this course is for:
Customer success leaders and professionals hoping to build more productive relationships across the organization
Professionals currently working in customer-facing roles inside a company
Anyone who wants to build better cross-functional partnerships

What you'll learn

Recognize why customer success is best suited to drive cross-functional efforts

Practice strategies to work collaboratively with marketing, sales, support, services, product, finance, and leadership

Build alignment across these teams to provide an exceptional customer experience

Combat cross-functional challenges that commonly hinder collaboration

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
4
1.1-Introduction
1.2-What is Customer Success?
1.3-Cross-Functional Alignment
1.4-Exercise: Reflect on Your Relationships
2-Customer Success at the Center
2
2.1-Where Customer Success Sits
2.2-Exercise: How is your company structured?
3-Customer Success & Marketing
4
3.1-Marketing Goals
3.2-Marketing: Areas of Intersection
3.3-Marketing: Alignment Tactics
3.4-Exercise: Customer Story Pitch
4-Customer Success & Sales
4
4.1-Sales Goals
4.2-Sales: Areas of Intersection
4.3-Sales: Alignment Tactics
4.4-Exercise: CS Program Presentation
5-Customer Success & Support
4
5.1-Support Goals
5.2-Support: Areas of Intersection
5.3-Support: Alignment Tactics
5.4-Exercise: Feature Business Case
6-Customer Success & Professional Services
4
6.1-Professional Services Goals
6.2-Professional Services: Areas of Intersection
6.3-Professional Services: Alignment Tactics
6.4-Exercise: Coffee Meeting
7-Customer Success & Product
4
7.1-Product Goals
7.2-Product: Areas of Intersection
7.3-Product: Alignment Tactics
7.4-Exercise: Unique Use Case
8-Customer Success & Finance
4
8.1-Finance Goals
8.2-Finance: Areas of Intersection
8.3-Finance: Alignment Tactics
8.4-Exercise: Churn Risk Snapshot
9-Customer Success & Leadership
4
9.1-Leadership Goals
9.2-Leadership: Areas of Intersection
9.3-Leadership: Alignment Tactics
9.4-Exercise: Customer Success Elevator Pitch
10-Tackling Common Challenges
4
10.1-Change Resistance
10.2-Lack of Customer Focus
10.3-Lack of Accountability
10.4-Exercise: Reflecting on Resistance
11-Conclusion
3
11.1-Additional Resources
11.2-Thank you!
11.3-Bonus: The Success League's Classes