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Description

MORE THAN 60,000 PEOPLE ENROLLED IN MY COURSES AND OVER 18,000 PROFESSIONALS TRAINED TO BECOME CUSTOMER SUCCESS MANAGERS... THERE MUST BE A REASON FOR THAT!
Would you like to learn
the most effective ways to reduce the churn
in your company?, Are you planning on becoming a Customer Success Manager? If so, this is the course for you.
Here I will walk you through step by step the best possible techniques to reduce the churn rate of your company in just a few months.
Looking for a $70,000 job? Want to become a Customer Success Manager?
Did you know that according to Payscale the average salary for a Customer Success Manager is around $70,000 a year? What is most interesting, is that this is a new industry, and there is no college education or official certificate that you can get. So as long as you have the right knowledge, skills and attitude you can become a customer success manager.
In this course on how to reduce churn and increase retention, you will discover the techniques that will allow you to do an extraordinary job as a customer success manager, and you will be ready to talk about these strategies when you get asked in a job interview “how would you reduce the churn in our company?”
Already an experienced Customer Success Manager?
If you are already working as a customer success manager, and you are searching for new ways to tackle your churn problem. Then, even though this course might be too basic for you, ask yourself, if thanks to the information here, you get just one single idea, that allows you to retain one extra customer a year, would that be worth more than the investment of this online course on how to reduce churn?
Chances are that the answer is,
YES IT IS WORTH IT!
 Unless your customers pay $10 a year, in which case, saving one customer won’t do much.
Now, the reality is that to reduce churn, you need to be always searching for new ways to increase your retention rate, and improve your customer success manager skills.
The investment in this course
Either if you are trying to become a customer success manager, you just started as one, or you are an experienced CSM, the ideas that you can take from this course are just too valuable, they are worth much more than the few dollars of investment to enroll in this course.
For the price of less than having lunch for two in a cheap fast food restaurant, you can get new ideas and skills that can have a great impact on you landing one of the best-paid jobs in the tech industry, or that can boost your career as a customer success manager and help you improve your actual churn rate and retention rate.
Welcome to the online course Customer Success: How To Reduce Your Churn Rate And Increase Your Retention Rate.
I will see you inside!
Who this course is for:
This is a begginer - intermediate level course which requires the student to have a working understanding of what customer success is, churn, retention, etc., in order to get the most our of this course. It is highly recommended for you to previously take and completed the "Customer Success Manager 101: Foundations to your CSM career" course, or to already have a basic knowledge about Customer Success Management
Anyone who is looking for new ways to reduce churn in ther company and increase retention
Entrepreneurs, VPs of Sales, or anyone responsible of sales, that is looking for ways to increase revenue and/or profits in the company
Professionals trying to retain their customers for longer periods of time and reduce their loss of clients

What you'll learn

You will be able to increase your retention rate

You will reduce your churn rate

Increase your annual recurrent revenue

Keep customers happy and loyal to your company

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
6
1.1-About the author of How to Reduce Churn - Customer Success Manager Strategies
1.2-Introduce yourself
1.3-Tips to navigate Udemy courses
1.4-What is churn and why do you need to care so much about it
1.5-Why is reducing churn so important?
1.6-PRACTICE #1
2-WHAT YOU MUST KNOW ABOUT CHURN
7
2.1-Is your churn rate your fault as a customer success manager?
2.2-Churn and your customer's journey
2.3-Focus on what matter must as a customer success manager
2.4-The cost of getting new customers vs reducing your churn rate
2.5-The cost of losing customers. Churn is an opportunity, not a given
2.6-Fundamentals of Churn
2.7-PRACTICE #2
3-HOW TO REDUCE CHURN AND INCREASE YOUR RETENTION - THE STRATEGIES THAT YOU NEED
24
3.1-Getting started with strategies on how to reduce churn
3.2-Product quality vs great marketing
3.3-Profile your ideal customers to prevent churn
3.4-Attract the right customers to increase your retention
3.5-Set realistic expectation and goals for your new customers, and make them happen
3.6-Deliver excellent onboarding experience and plant the seeds for retention
3.7-Minimize time to first value (TTFV or TFV) to lock them in
3.8-Take them to the Wow moment, and kill any possibilities for churn
3.9-Offer the best tutorials about your product or service.
3.10-Offer great customer support to lo them know that you got their back
3.11-Create content to help them be successful so they can afford your SaaS / product
3.12-Identify which customers are at risk of churning and engage with them
3.13-Customer Success Managers listen to their customers and gather information
3.14-Understand where you are failing and how to improve it
3.15-Ask for testimonials
3.16-Make sure they use the features they need - Be THEIR Customer Success Manager
3.17-When you mess up, fix it fast and do it right
3.18-The Pareto Principle - Worth too much money - How much is it worth for you?
3.19-Communication and follow up emails
3.20-Keep an eye in your competitors and industry changes
3.21-Install a feedback bar to understand your customers
3.22-Real time chats, dramatically will reduce your churn and improve your retention
3.23-Churn reduction strategies
3.24-PRACTICE #3
4-THE PLAN TO REDUCE CHURN, LESSONS LEARNED AND FAQS
6
4.1-More tips and hacks
4.2-Frequently asked questions about how to reduce churn - customer success
4.3-What you should take from the customer success course on how to reduce churn
4.4-What to do in the next 30 days to reduce churn in your company
4.5-PRACTICE #4: What to implement next?
4.6-Final Message