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Description

Quickly master Google Analytics with this hands-on, scenario-driven course, and start improving the performance of your websites today!
Check out These Top Rated Reviews
"
This course gave me the information our company has needed for ages. No more big bucks to outsource this
." - Sue Freyvogel
"
Amazing and usable content!

..Chock full of insights and helpful ideas. I learned so much.
" - Jolie Hasson
"
Laser-focused exactly on the essentials I needed to hit the ground running with Google Analytics, highly recommended.
" - Adolfo Foronda
Go from Beginner to Advanced
By the end of this Google Analytics course, you will be using Google analytics as a powerful tool to monitor the health of your business and identify growth opportunities.
You'll go from beginner to advanced and your instructor will take you through each step on screen:
Create a
Google Analytics Account
Install
Tracking Code
Load
Demo Data
from a Real Online Store
Add
Filters
to Remove Internal Traffic
Analyze
Real-Time Reports
Analyze
Audience Reports
Analyze
Acquisition Reports
Analyze
Behaviour Reports
Deep Dive Into Data with
Dimensions & Segments
Track Marketing Campaigns with
Campaign Tagging
Add Colleagues
to Google Analytics
Configure
Goal Tracking
Remove Spam
Traffic
Set Up
Custom Alerts
Master new features like 
Analytics Intelligence
This Course Also Comes With...
Lifetime Access to All Future Updates
Fast & Friendly Support in the Q&A section
Udemy Certificate of Completion Ready for Download
A 30-Day "No Questions Asked" Money Back Guarantee!
This Offer Won't Last Forever
Enroll today to claim your limited-time discount and learn how to grow your business and career with Google Analytics!
Who this course is for:
This course is designed for anyone who wants to make data driven decisions to grow their business but is struggling to do so because they feel overwhelmed by the technicalities and data.
Small business owners, entrepreneurs and anyone looking get hired into an analytics role will benefit hugely from the step by step process outlined in this course
Not intended for advanced Google Analytics users as much of the content may be revision.

What you'll learn

Set up Google Analytics in minutes and see how a website is performing

Set up goals in Google Analytics to see a website's conversion rate

Find out what pages of a website are the most popular

Find out the age, gender and location of a website's visitors

Find out which marketing activities are bringing in the most website visitors

Go beyond the standard reports and learn advanced tips and tricks

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
4
1.1-Course Overview
1.2-Google Analytics Overview
1.3-How to Set Up a Google Analytics Demo Account
1.4-Google Analytics Dictionary - The Top 50 Terms to Know
2-How to Set Up Google Analytics Like a Pro
7
2.1-How to Set Up Google Analytics on ALL websites (WordPress, Wix, Shopify etc.)
2.2-A Note on Google Analytics 4 Setup
2.3-How to Add Reporting Views and Get a Back Up of Your Data
2.4-How to Filter Out Internal Traffic and Get Accurate Reports
2.5-How to Set Up Goals and See a Website's Conversion Rate
2.6-How to Add a Goal Value and See How Much a Conversion is Worth
2.7-How to Set Up eCommerce Tracking in Google Analytics
3-How to Analyse Reports & Increase Traffic and Sales
7
3.1-Real Time Reports - What's Happening On Your Site Right Now?
3.2-Audience Reports - Who are Your Website Visitors?
3.3-Acquisition Reports - How Are People Finding Your Website?
3.4-Behaviour Reports - What Are People Doing on Your Site?
3.5-How to Track Specific Marketing Activities with Campaign Tagging
3.6-Campaign Tagging (Step- by-Step Example)
3.7-How to Use Segments for Deeper Insights Into Your Audience
4-More Google Analytics Tips & Tricks
11
4.1-How to Set Up Custom Dashboards for SEO, Site Performance & More!
4.2-How to Set Up Custom Reports (FInd Out Your Best Days to Post)
4.3-How to Set Up Custom Alerts (Get Emailed When Traffic Spikes & Dips)
4.4-How to Filter Out Spam Traffic and Get Accurate Reports
4.5-How to Use Machine Learning to Better Understand and Act on Your Data
4.6-How to Get Access to a Google Analytics Account (Work or Client)
4.7-Benchmarking Reports - Find out what your competitors are doing
4.8-How to Link Google Ads to Google Analytics for Remarketing Campaigns
4.9-How to Set Up Event Tracking and Track Click-to-Call Phone Numbers
4.10-How to Use the Top 6 Google Analytics Features
4.11-How Google Analytics Uses 'Cookies' to Collect Data About You
5-Conclusion
2
5.1-Conclusion & Next Steps
5.2-BONUS Lecture