How to Build and Implement a Winning Pricing Strategy

If you are looking for a real-world, step-by-step approach to designing and implementing a pricing strategy then this course is for you!
Whether you are in B2B or B2C, this course defines the most popular and profitable pricing strategies used by businesses today, and walks you through how to determine which pricing strategy is best for your business or product line.
You will learn how to execute on your strategy and what to avoid to ensure your pricing is consumable by customers, billable by finance, and measurable by you.
This course
takes the mystery out of building a pricing strategy
and focuses on implementation and execution. If you have struggled with where to begin thinking about pricing, or worried that your pricing might be too high or too low but not sure how to take action, this course will teach you how to spot and address those questions by breaking it down into a digestible, actionable, step-by-step approach so that you can make good pricing decisions today.
You will
learn how to deliver a comprehensive pricing program
based on the same process that I’ve developed and refined over time from my own Pricing Strategy work. Through my 15 years of launching and revising global pricing projects, I can provide you with all the critical steps you need to respond to current market conditions.
In this course, you will:
Explore the most commonly used pricing strategies & pricing models
Choose the right pricing approach for your product or service
Apply a simple five point pricing plan to your business or pricing project
Master the 3 Ps of a profitable pricing strategy
Discover tips for optimal pricing implementation and measurement
Avoid the pitfalls of bad pricing practices
Included in this course are several resources that you can download and follow to
build a logical, defendable pricing strategy for an immediate business need
, whether you are launching a brand new product or revising existing pricing.
This course is not for anyone looking for deep mathematical pricing analysis, or extensive pricing theory. Instead, this course helps you
solve an immediate business challenge
with practical advice taken from years of applied learning in B2B and B2C markets.
If you’re ready to start building a winning pricing strategy, join me in this course!
Who this course is for:
Business professionals in any industry who need the basics of pricing strategy and an easy-to-use framework for getting started
This course is NOT for advanced data analytics practitioners or pricing strategists with more than 2 years of pricing experience