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Description

As you know, in enterprise market, 80 % of revenue comes from 20% of company’s customers. So the company should allocate its resources according this percentage. (People-investment-marketing-) In some cases, like telecom or energy sector, one customer generate 90 % of the revenue. This means, an account manager or a team with managers should be very senior end experienced to manage this account. What do you think? Do you need a key account program in your company? Do you need a key account manager in your company? If yes you should take this course.
Who this course is for:
Salespeople, Account Managers, Key account Managers, Sales Managers, CEO who wants to learn KEY Account Management Program

What you'll learn

You can start developing Key Account Program

You can start developing selling strategies for major customers

You can learn executive sales strategies

You can learn internal and external lobbying technics

You can develop executive business speaking

You can increase business knowledge

Deliver results for your company and your client

You can develop your consultative selling skills

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Key account management program introduction
14
1.1-Key Account Management Program (KAM)
1.2-The difference between traditional sales versus Key account sales.
1.3-Key account manager objectives
1.4-The Kam’s reference system
1.5-Customer’s perspective
1.6-Customer/KAM organization map
1.7-Customer’s key financial data
1.8-Customer’s portfolio analysis
1.9-Customer’s strategy and SWOT
1.10-Our selling strategy and tactical plan
1.11-Preparing questions for top management
1.12-Tactical organization plan
1.13-Forecast meter
1.14-Summary and key concepts
2-Account Plan
1
2.1-Account Plan Examples
3-Workshop
3
3.1-Meetings and presentations tips
3.2-Quiz KAM
3.3-Coonections Exercise