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Description

A well-crafted LinkedIn profile can be 
far
 more powerful than a single resume, cover letter, or website, and we’ll show you how to
set up your profile the right way. 
LinkedIn is incredibly powerful and personal social media tool. I've had great success in both
growing my network and attracting clients
on LinkedIn, and I will help teach you how to use it in a fun and professional manner. 
In this fast-paced course, we'll cover the
basics of LinkedIn
 so that by
 
the end, you'll learn:
how to set up a
complete, all-star profile
how to 
stand out
from the virtual crowd
establish your
expertise
grow
your
network
 and maybe even
pick up a new client or two
.  
WHAT STUDENTS WILL LEARN:
Cover your
entire profile from top to bottom
so that you get a sense for how important each section is.
Set
goals
that will determine how you should
best use LinkedIn

Talk about how to
optimize your profile and background pictures
so that your profile pops.  
Implement strategies to 
increase your ranking
(
and

searchability
) within the platform.
Learn 
strategies
to make your
summary section shine

Set yourself up as an expert
in your industry (and talk about why this strategy is so awesome).
Learn about a free tool to
automate content
(like articles or videos about your niche) and share on LinkedIn daily.
Ask for
recommendations
with a
pre-written script
, making it easy and stress-free.
WHO THIS COURSE IS FOR:
This course is
geared towards freelancers
, but the content is applicable to any industry.
This course is for
true

beginners
and is perfect for those who
aren't

sure how to showcase freelance work on their LinkedIn profile.
You'll also get some nifty
downloads
to help ensure your profile is on fleek (as the kids say). Don't forget to leave a review for this course! We want to ensure that we bring value to students, and the only way to do that is through your feedback and input.
WHAT STUDENTS ARE SAYING:
"Tips are given step by step for creating an
appealing portrait photo
, how to
become more visible and searchable
,
dos and don'ts for content creation
in each LinkedIn section, references to external resources eg. stock photos and guidance for pre-scheduling content. Thanks, Erin, for presenting them with such great energy!"
"I love the way Erin has laid out the course content. As I followed along, I stopped and fixed my profile, each step at a time. She's a
great teacher and easy to understand
. Thank you, Erin."
"I wasn't a beginner on LinkedIn when I took up this course, but I was just looking to cross reference the course and see if I missed something! Its a
perfect course for anyone starting a new profile
on LinkedIn! Gives you
great insights into being visible
in your industry!"
"Appreciated the
simple strategy
of completing my LinkedIn Profile. Working alongside the suggestions
helped me finish my profile completely
and I
feel really good about it
. Thank You Erin!"
MEET THE INSTRUCTOR:
I'm Erin, I've been freelancing since 2012. Several years ago, I decided to get serious about LinkedIn. I learned how to create a perfect profile that attracted my ideal clients, how to network effectively, how to use SEO and rich-keywords to my advantage, and much, much more. My efforts paid off - and I soon began attracting clients who wanted to work with me. I can't wait to teach you how to set up your profile, too!
Who this course is for:
Students who have a LinkedIn profile but aren't sure what to do with it or what the point of it is!
This course is aimed at freelancers, but strategies to create a polished profile can be tailored to any industry.

What you'll learn

By the end of this course, students will have a polished profile that helps them stand out from the crowd, connect with others, and maybe even attract clients!

Students will have strategies to help them become known experts in their field on LinkedIn.

Students will also have a strategy and script to help them ask for recommendations stress-free.

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
1
1.1-Introduction to the course.
2-LinkedIn 101: A Look At All the Pieces
2
2.1-LinkedIn 101 Intro
2.2-All the Pieces of Your LinkedIn Profile
3-LinkedIn Ranking: Why it Matters
1
3.1-What is All-Star Status and Why Does It Matter?
4-Goals AF
1
4.1-A Goal Without a Plan is Just A Wish
5-Creating an Awesome Headshot
5
5.1-Headshot Introduction
5.2-Do's and Don'ts
5.3-Composition
5.4-Equipment
5.5-Uploading Your Headshot to LinkedIn
6-Background Photo
2
6.1-Background Photo Intro
6.2-How to custom make a background photo online for free.
7-Creating Your Perfect Title
1
7.1-The Formula For the Perfect Title.
8-How to Write A Perfect Summary
1
8.1-The Do's and Don'ts of the Summary Section.
9-Articles & Activity
3
9.1-How to Set Yourself Up As An Expert In Your Niche.
9.2-Automate Your Content to Post Consistently.
9.3-New 2022: Newsletters
10-Experience Section
1
10.1-What to Include Under Experience
11-Education, Skills, an Endorsements
1
11.1-What to Include (and Not Include) in Each Section
12-Recommendations
1
12.1-How to Get Great Recommendations on LinkedIn
13-Accomplishments and Interests
1
13.1-What to Include under Accomplishments & Interests
14-Be Consistent!
1
14.1-Why Consistency Matters on LinkedIn.
15-Bonus: 2020 LinkedIn eBook
1
15.1-Download your eBook