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Description

ATTENTION!!!
we know the course rating is quite low, but based on the previous feedbacks, we have revised and restructured the entire content. Pls give it a try, as you already have 30 days return policy by Udemy.
WHY SHOULD YOU JOIN THIS COURSE?
You should join this course If you want to
become a Certified Expert in Marketo

You should join this course If you want to
Crack Interviews
and
Secure the Best Marketo Job
.
You should join this course If you want to
Change Your Domain
to Marketing automation.
You should join this course If you are
Not a Tech Expert
and want to lead a successful career using Marketo.
Expectations from Marketo expert is to work on regular marketing campaigns, build the strategy, implement the strategy, monitor the entire automation ecosystem, automate the flow of leads through the buyer's journey, drive the campaigns to meet the objective, work on reports, lead scoring, lifecycle campaigns, data management, etc.
Becoming a Marketo expert should be the first milestone for anyone new to this platform.
WHAT ARE THE BENEFITS OF JOINING THIS COURSE?
It will be like the
bible for all Marketo freshers
, they can come back to refer to any part of the element where they will get blocked while performing the job.
It will
save you a lot of time
, if you try to learn it on your own, it may take 6-12 months which you will get here in 13 hours of video.
It may bring a
huge return on investment
. How? Let's pretend you complete the course and get a job in the next 3 months with a 50% hike. You will be 9 months ahead of what you gonna get from your self-learning (12 months of a long painful learning journey).
All-time support from the author whenever and wherever you got stuck in learning, in a job.

HOW TO CHECK THE CREDIBILITY OF THE COURSE BEFORE MAKING AN INVESTMENT?
By verifying the author's profile and social networks.
By previewing the course content.
By looking at the curriculum to match your needs.
Is this a risk-free investment? Am I getting any refundable guarantee?
FAQs?
Q) What if this program did not work for me?
Answer: You can submit your request for a refund directly from the Udemy platform.
Q)  Can I get support when I get stuck somewhere in the course?
Answer: Yes, absolutely.
Q) What are the prerequisites?
Answer: Knowledge of modern marketing and Marketo foundation.
Q) Would I need access to Marketo?
Answer: It is recommended to have Marketo access for practice.
STILL, HAVE DOUBTS ABOUT BUYING THIS COURSE?
Q) Course Price is high?
Answer: Hmm, Can I ask you a question here, Is this a question of price or value? What kind of result will you get from this course? How much does that worth to you? Does this matter if you are going to make 10 times, 20 times more than the investment you gonna make here?
Q) Is there a money-back guarantee?
Answer: Yes, you will get 30 days money back from Udemy.
Q) What if I would not get results within the guarantee period?
Answer: What if you get the result? It totally depends on your speed and commitment. The guarantee is for the course quality, and I am sure 30 days is enough to decide if this program going to help you out or not. Isn't it?
Q) There are other demanding platforms, Pardot, Hubspot, Salesforce. If I only stick with Marketo, would I not limit my opportunity?
Answer: Learning marketing principles is like graduation and mastering the platform is like post-graduation. You have to go for a specific at an advanced level. Remember, you pay higher fees to specialists, not generalists when you go for medical treatment, think about from that perspective how would you like to make your profile stronger and stand out from the crowd to get paid more. Q) I don't have time, how this program will help me?
Answer: This course has been designed in such a way that you can learn at your own pace. Videos are created in chunks, to the point for each element to explain the concepts.
Q) Technologies are updating every 6 months, will I get support after the course purchase?
Answer: All the updates will be taken care of by me, it will be added in the bonus section as well.
Who this course is for:
Working professionals who has just started working on marketo or going to start working on it soon.
Marketo Project Managers

What you'll learn

Marketing Activities/Campaign Management

Learn to create landing pages, emails, forms, lists, etc.

Practical scenarios and solutions

Lead Scoring Campaigns

LifeCycle Campaigns

Data Management

CRM Integration

Landing Page and Email Templates

Marketo Certification Practice Questions

Marketo reports

Interview Questions and Answers

Marketo REST API

Velocity Scripts

Webhooks

Marketo Admin

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Join Our Marketo Training & Support Community
1
1.1-Link to join Marketo training community
2-Sample Videos
1
2.1-Create Contact Preference Center
3-Marketing Automation & Marketo Overview
6
3.1-Pre-Exercise
3.2-Answer to Pre-Exercise
3.3-Exercise to understand personalization
3.4-What is personalization?
3.5-Why marketing automation?
3.6-Quick Marketo Overview
4-Marketo Building Blocks - Program Components
21
4.1-Pre-Exercise to understand Marketo building blocks
4.2-Assets in Marketo to drive marketing campaigns
4.3-Smart List
4.4-Static List
4.5-Import List Summary
4.6-How to create emails?
4.7-Advanced settings in emails
4.8-How to create forms in Marketo?
4.9-Form properties to manipulate behavior
4.10-Custom HTML in Marketo forms
4.11-How to create landing page?
4.12-Period cost to track expenses
4.13-Communication limits
4.14-Pre-Exercise to understand analytics behavior
4.15-Analytics behavior
4.16-Pre-Exercise to understand channels
4.17-Channels in Marketo
4.18-Pre-Exercise to understand tokens
4.19-Tokens in Marketo
4.20-Smart Campaign
4.21-Criteria in smart list and its defitions
5-Program Types
5
5.1-Email Program
5.2-Recipient Time Zone
5.3-What is program in Marketo?
5.4-Event Program
5.5-Engagement Program
6-Marketo Database
1
6.1-Marketo Database
7-Dynamic Content
3
7.1-What is dynamic content?
7.2-Segmentation
7.3-Enable the dynamic content functionality in email
8-Demo Projects to Work as Practice
7
8.1-We are soon going to add video solutions.
8.2-Set 1
8.3-Set 2
8.4-Set 3
8.5-Set 4
8.6-Set 5
8.7-Set 6
9-A/B Test in Marketo
8
9.1-Pre-Exercise to understand A/B test
9.2-What is A/B testing?
9.3-Types of A/B testing in Marketo
9.4-A/B test strategy
9.5-A/B test in email program
9.6-A/B test in landing page
9.7-Deactivate A/B test in landing page
9.8-A/B test in smart campaign
10-Smart Campaign in depth
15
10.1-Smart campaign intro
10.2-Difference between trigger and filter criteria
10.3-View campaign members for qualified list of people
10.4-Scheduled campaign example
10.5-Trigger campaign example
10.6-campaign members vs qualified people
10.7-Triggers & Filters in depth
10.8-Lead information page
10.9-Create definition to qualify lead using triggers and filters
10.10-Logics in your smart campaign
10.11-What is flow in smart campaign
10.12-Constraint vs Choice in smart campaign
10.13-Schedule tab in smart campaign
10.14-Smart campaign history logs
10.15-Set local asset expiration
11-Lead Lifecycle
4
11.1-Relationship between lead scoring, lifecycle and data management
11.2-Number of Streams are equal to your stages in lifecycle
11.3-Lead lifecycle in action
11.4-Recycle Campaigns
12-Lead Scoring
2
12.1-Lead scoring = PF + PI
12.2-Scording calculation model
13-Data management
1
13.1-System to clean your automation ecosystem
14-Internet Technologies
7
14.1-Introduction
14.2-Glossary
14.3-Domain and IP address
14.4-Sub Domain
14.5-SPF
14.6-DNS
14.7-How Internet System Works
15-Marketo instance configuration
9
15.1-Introduction
15.2-Marketo Docs
15.3-Landing Page Configuration
15.4-Landing Page Configuration - 2
15.5-Tracking Link Domain
15.6-Tracking Link Domain - 2
15.7-Allowlist IP Addresses
15.8-Add SPF Record
15.9-Add DKIM Record
16-Marketo REST API
9
16.1-What is API?
16.2-Types of API in Marketo
16.3-Conceptual understanding of API
16.4-Technical steps for API in Marketo
16.5-Create API user and access data
16.6-API live use examples
16.7-Quick recap
16.8-What is your role in API work?
16.9-Download API WorkBook
17-Webhook
4
17.1-Live webhook demonstration
17.2-What is webhook?
17.3-How webhook works?
17.4-How to configure webhooks in Marketo?
18-Velocity Scripts
4
18.1-VTL live examples
18.2-What is programming language?
18.3-How to use velocity scripting?
18.4-Scripts for use and practice
19-Marketo Admin
17
19.1-Admin intro
19.2-Login settings
19.3-Users and roles
19.4-User login history
19.5-Audit trail
19.6-Workspace and partitions
19.7-Location, Smart campaign and email
19.8-Communication limits
19.9-Tags and Channel
19.10-Field management
19.11-Custome activity and Objects
19.12-Custom layout designer
19.13-Landing page settings
19.14-Munchkin tracking code
19.15-Munchkin - DNT
19.16-Third party integration
19.17-Global form validation
20-SFDC Integration With Marketo
1
20.1-Live session recording
21-Practice Real Life Scenarios
23
21.1-Scenarios
21.2-Scenarios 1-5 (Solutions)
21.3-Scenarios 6 (Solutions)
21.4-Scenarios 7 (Solutions)
21.5-Scenarios 8 (Solutions)
21.6-Scenarios 9 (Solutions)
21.7-Scenarios 10 (Solutions)
21.8-Scenarios 11 (Solutions)
21.9-Scenarios 12 (Solutions)
21.10-Scenarios 13 (Solutions)
21.11-Scenario 14-15 (Solutions)
21.12-Scenario 16-19 (Solutions)
21.13-Scenario 20 (Solutions)
21.14-Scenario 21 (Solutions)
21.15-Scenario 22-23 (Solutions)
21.16-Scenario 24-26 (Solutions)
21.17-Scenario 27 (Solutions)
21.18-Scenario 28 (Solutions)
21.19-Scenario 29-30 (Solutions)
21.20-Scenario 31-33 (Solutions)
21.21-Scenario 34 (Solutions)
21.22-Scenario 35-43 (Solutions)
21.23-Scenario 44-45 (Solutions)
22-Marketo Reports
6
22.1-Marketo Reports Introduction
22.2-Part 1
22.3-Part 2
22.4-Part 3
22.5-Part 4
22.6-Part 5
23-Practice Questions for Marketo Engage Business Practitioner Expert Exam
4
23.1-Administration and Maintenance
23.2-Marketing Activities/Campaign Management
23.3-Lead & Data Management
23.4-Reports
24-Marketo certification preparation - Expert
64
24.1-Set 1
24.2-Set 1 - Solutions
24.3-Set 2
24.4-Set 2 - Solutions
24.5-Set 3
24.6-Set 3 - Solutions
24.7-Set 4
24.8-Set 4 - Solutions
24.9-Set 5
24.10-Set 5 - Solutions
24.11-Set 6
24.12-Set 6 - Solutions
24.13-Set 7
24.14-Set 7 - Solutions
24.15-Set 8
24.16-Set 8 - Solutions
24.17-Set 9
24.18-Set 9 - Solutions
24.19-Set 10
24.20-Set 10 - Solutions
24.21-Set 11
24.22-Set 11 - Solutions
24.23-Set 12
24.24-Set 12 - Solutions
24.25-Set 13
24.26-Set 13 - Solutions
24.27-Set 14
24.28-Set 14 - Solutions
24.29-Set 15
24.30-Set 15 - Solutions
24.31-Set 16
24.32-Set 16 - Solutions
24.33-Set 17
24.34-Set 17 - Solutions
24.35-Set 18
24.36-Set 18 - Solutions
24.37-Set 19
24.38-Set 19 - Solutions
24.39-Set 20
24.40-Set 20 - Solutions
24.41-Set 21
24.42-Set 21 - Solutions
24.43-Set 22
24.44-Set 22 - Solutions
24.45-Set 23
24.46-Set 23 - Solutions
24.47-Set 24
24.48-Set 24 - Solutions
24.49-Set 25
24.50-Set 25 - Solutions
24.51-Set 26
24.52-Set 26 - Solutions
24.53-Set 27
24.54-Set 27 - Solutions
24.55-Set 28
24.56-Set 28 - Solutions
24.57-Set 29
24.58-Set 29 - Solutions
24.59-Set 30
24.60-Set 30 - Solutions
24.61-Set 31
24.62-Set 31 - Solutions
24.63-Set 32
24.64-Set 32 - Solutions
25-Marketo Interview Questions
11
25.1-Part 1
25.2-Part 2
25.3-Part 3
25.4-Part 4
25.5-Part 5
25.6-Part 6
25.7-Part 7
25.8-Part 8
25.9-Part 9
25.10-Part 10
25.11-Part 11
26-Marketo Design Studio
16
26.1-Prerequisite - HTML & CSS
26.2-Lesson 1
26.3-Lesson 2
26.4-Lesson 3
26.5-Lesson 4
26.6-Lesson 5
26.7-Lesson 6
26.8-Lesson 7
26.9-Lesson 8
26.10-Lesson 9
26.11-Lesson 10
26.12-Lesson 11
26.13-Lesson 12
26.14-Lesson 13
26.15-Lesson 14
26.16-Lesson 15