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Description

Mini MBA: Business Strategy 2 Business Plan
Follow my detailed Mini MBA, Business Coaching, Business Analysis and Business Intelligence Strategies to enhance your Business Management, Business Writing and create your Business Plan
Welcome to the Business Strategy 2 Business Plan Course - which will enable you to understand Business Strategy to MBA level AND create a comprehensive Business Plan simultaneously as you take the course.  Everything you need is here teaching you Business Plan writing with our detailed template.  A comprehensive easy to follow course to improve your Business management.
Discover Business Strategy to MBA standard - from an MBA (with Distinction from Cass Business School, London) - and simultaneously create a comprehensive Business Plan guided by an award winning 30 year London Investment Banker.
I guarantee that this is a unique course: the only course that teaches you Business Strategy and shows you how to create your Business Plan - at the same time!  The 21 Assignments in this course draw on John's unique experience, including bespoke strategic exercises of his own which you will not see anywhere else.  Step by Step following the incredibly detailed Business Plan template, John will guide you to apply the Business Strategy lessons to create your Business Plan. These will help any students of all levels and in any industry. 
This course has over 160 lectures, over 14 and a half hours of detailed instructional video and nearly 180 downloadable materials (available from a dropbox link you will find at the start of the course).  Despite its complexity, John has created a detailed course matrix for you to use to navigate through the course and understand the synthesis of Business Strategy 2 Business Plan.  There are over 20 Assignments to make the course fun and highly interactive.  The 2 Quizzes will challenge you too!  Every section has an introductory video explaining the learning objectives and lessons in that section.
Following 8 years as a British Army Officer, John started his
30 year+ investment banking career in 1988
and since then he has
floated companies
, bought and sold companies in
M&A deals
, raised capital from
Venture Capital
and
Private

Equity
.  John was awarded the 
Tallow Chandler's Prize for the Best Dissertation
in his year when graduating with his
MBA (with Distinction)
in 1993 from 
Cass Business School in London
.  John has transacted deals worth well over
$1billion
in his career as a senior Investment Banker for
Westdeutschelandesbank,

Societe General
and
Security Pacific Hoare Govett.
 He has also
co-founded two London Investment Banking Boutiques
.  In his career, John has advised dozens of companies on their
Business Strategy
as well as reading (and writing for his clients) hundreds of
Business Plans
.  In addition, John has
two degrees (BA and MA) from Cambridge University

Its hard to think of a more experienced or better qualified instructor to teach this topic on Udemy or anywhere else!
In this Course you will discover:
The connections between
Business Strategy
, Corporate Strategy and your
Business Plan
Understand the main frameworks for
Strategic Analysis
and be able to complete a
SWOT
Analysis
Discover some of the Key Strategic
Business Models
taught at Business School, providing you with a toolbox of frameworks to apply to your
Business Strategy
formulation
Learn to think critically about the role of
Management
and their skills
How to create a competitive advantage for
Products and Services
Use classic business models to evaluate your
Competition
How to conduct an industry wide analysis of your
Markets
and
Competitors
Review your business's
Operations
, with a close eye on 
Customer Management
Use my templated scorecards to do a
SWOT
 analysis on your own business
The importance of your
Customers
and your
Customer Value Proposition
Frameworks to maximise your return from your investment in
Sales and Marketing
How to transform your online
Digital Business Strategy
Understand the three main financial Statements, the
Income Statement
or
Profit and Loss Account
, the
Balance Sheet
and the
Cash Flow Statement
and how they fit together.
To understand the key
Financial Ratios
that apply to the
Income Statement,
the
Balance Sheet
and the
Cash Flow

Statement
to enable you to interpret the financial information in these statements.
Use a real
Case Study
to analyse real financial information using
Financial Ratio Analysis
Exercise to evaluate the achievability of your
Strategic Goals
when compared to your predicted rates of growth
Frameworks to incorporate
Performance Management
into your
Business Strategy
and
Business Plan
Growth Strategies to help your
Business Strategy
execution, also incorporating your
Business Plan
Understand what factors are important to your Investors, specifically
Valuation, Funding, Exits and Returns
How to incorporate a
Risk Assessment
into your Planning
Finally we show you how to synthesise your complete
Business Plan
from the lessons, assignments and templates in the course
This course is COMPREHENSIVE and enables you to benefit from John's real world Investment Banking and Business Strategy experience.  NO ONE  ELSE has shown the experience required to create a course of this complexity and value, teaching you MBA level Business Strategy and showing you how to practically apply that knowledge in creating your Business Plan - in the same course at the same time.
I am totally confident that this course offers you a TOTALLY UNIQUE EXPERIENCE AND OPPORTUNITY and one which will enable you to create an amazing Business Plan while developing a deep understanding of Business Strategy.
What makes us qualified to teach you?
This is a Finance course taught by a 30+ year, Managing Director level, Investment Banker - from a practical perspective - I also have an MBA (with Distinction).
Over 101,000 students have enrolled in my Udemy courses, this is what one of them said about this course:
" I like the course and the approach of Sir John Colley. I believe I shall be able to achieve what I want through this course. I am looking forward to deeper and great understanding of the subject as this course will help me to make a career in Credit Analysis" R.R. Five Star
Our Promise
I have been teaching on Udemy since 2014 and am fully committed to it. If you have any questions about the content or anything related to any topic, you can reach out with your questions at any time and I always do my best to respond promptly
Don't forget that this course (and all my courses) benefit from Udemy's money back guarantee!
A
Verifiable Certificate of Completion
is presented to all students who undertake this finance course.
Take this Course today - Click the Add to Cart Button now
Best regards from us both
Joe and John
From Novice to Finance Mastery: 9 Comprehensive Courses
Check out John's other leading finance Courses
Business Strategy - Financial Analysis - Mergers & Acquisitions - Company Valuation - Private Equity - Leveraged Buyouts - Venture Capital
Business Strategy Consulting Mastery: Mini MBA Course
Mini MBA: Business Strategy 2 Business Plan
Financial Analysis Mastery for Banking and Finance
Mergers & Acquisitions - M&A, Valuation & Selling a Company
Investment Banking and Finance: Why Acquisitions Really Fail
Company Valuation Masterclass
Investment Banking and Finance: Private Equity Finance
Private Equity: Complete Leveraged Buyout (LBO) Course
Investment Banking and Finance: Venture Capital Fundraising
Who this course is for:
Anyone interested in the Business Fundamentals of Business Strategy and creating a Business Plan
Any Entrepreneur or C Suite Director or Startup who wants to develop an in depth understanding of Business Strategy and discover how to apply that knowledge to creating a comprehensive Business Plan
Any Business Student or MBA Student seeking to deepen their Business Strategy and Business Plan knowledge and expertise.
Any Company Owner who needs to prepare a Business Plan in order to attract investors and raise capital

What you'll learn

Discover the Business Fundamentals of Business Strategy and the Business Plan and how the two inter-connect

Discover the main strategic analysis frameworks and discover how to complete a SWOT analysis

Be introduced to some of the key Business Models taught in Business School, providing a toolbox of frameworks to use when formulating Business Strategy

Understand how to critically appraise Management

Find out how to create a Competitive Advantage for your Products and Services

Understand your Competition and use some classic Business Models to appraise them

How to evaluate your External Markets and Industry Sector

Use the Business Model Canvas and other frameworks to assess your Business's operations

Use my Six Minute Strategist Templated Scorecards to SWOT analyse your Business

Understand the Customer Value Proposition and how to apply it to your Business

Apply some Business School frameworks to your Sales and Marketing

Discover my Six Minute Strategist Digital Business Transformation methodology

Understand the three main Financial Statements, Income Statement, Balance Sheet and Cash Flow

Discover how Financial Ratio Analysis can improve your understanding of Financial Statements

Use my Case Study to analyse real financial information using Ratio Analysis

Complete my Six Minute Strategist Analyser Assignment to evaluate the achievability of your future strategy

Discover SMART goal setting and the OKR framework to understand Goal Setting and Performance Management

Review a wide selection of Growth Strategies to identify those most suitable for your Business

Understand the key Valuation, Funding, Exit and Returns factors most important to your potential investors

Discover how to carry out a Risk Assessment on your Business

By completing all the Assignments as you go through the course, you will draft your comprehensive Business Plan as you learn

Synthesise your Comprehensive and Complex Business Plan using the guidance in the final section

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-WELCOME - HOW TO GET THE MOST OUT OF THIS COURSE
8
1.1-Learn Business Fundamentals and Create Your Own Business Plan Today!
1.2-Getting Started - How to Use Our Course!
1.3-Quickfire Strategy Quiz How much do you know about your business strategy?
1.4-Quickfire Strategy Quiz - My "Answers"
1.5-How to get the most from this Course
1.6-Using the Course Map Matrix
1.7-Guide to the Course Assignments
1.8-Download All Course Materials Here
2-BUSINESS FUNDAMENTALS: Connecting Business Strategy to the Business Plan
7
2.1-Section Introduction: Connecting Business Strategy to the Business Plan
2.2-Business Strategy to Business Plan
2.3-What do we mean by Business Strategy?
2.4-What is a Business Plan?
2.5-What do we mean by Corporate Strategy?
2.6-Should You Be Creating Shareholder Value?
2.7-Introduction to Strategic Management
3-BUSINESS FUNDAMENTALS: The Value of Strategic Analysis
6
3.1-Section Introduction: The Value of Strategic Analysis
3.2-Strategic Analysis - The First Step
3.3-What is Strategic Analysis?
3.4-Frameworks for Strategic Analysis
3.5-Strategic Analysis Frameworks Case Study: Apple
3.6-Strategic Analysis Assignment - Apple SWOT Analysis
4-BUSINESS FUNDAMENTALS: Frameworks and Theories Business Strategists Must Know
16
4.1-Section Introduction: Frameworks and Theories Business Strategists Must Know
4.2-Why are these Business Models important?
4.3-The Story of the Hedgehog and the Fox
4.4-Why are Management Theories Useful in Business Strategy?
4.5-SWOT Analysis
4.6-Introduction to Michael Porter’s Five Forces Model
4.7-Lafley and Martin Five Step Strategy Model
4.8-The 5Cs Model
4.9-What is PEST or Broad Factors Analysis?
4.10-PESTEL Analysis
4.11-Ansoff Matrix
4.12-Value Chain
4.13-Business Model Synthesis
4.14-Black Swan Events - Coronavirus
4.15-What is GAP Analysis?
4.16-Business Model Quiz
5-CRITICAL EVALUATION OF LEADERSHIP
4
5.1-Section Introduction: Critical Evaluation of Leadership
5.2-Vision and Leadership - Starting at the Top
5.3-What Skills Are We Looking For In Management?
5.4-What is the Purpose of a Vision Statement?
6-PRODUCTS AND SERVICES AND COMPETITIVE ADVANTAGE
9
6.1-Section Introduction: Products Services and Competitive Advantage
6.2-What do we mean by Products and Services
6.3-Why Product Differentiation is Critical
6.4-Product Diversification in Business Strategy
6.5-How Does Quality Management fit into your Business Strategy?
6.6-What do we mean by Competitive Advantage?
6.7-Bowman’s Strategic Clock - Strategic Positioning
6.8-Products, Services and Technology in the Business Plan
6.9-Business Plan Assignment: Products, Services and Technology
7-COMPETITION - KNOW YOUR ENEMY
8
7.1-Section Introduction: Competition - Know Your Enemy
7.2-Competitor Analysis
7.3-BCG Matrix
7.4-Competitors and Competitive Forces
7.5-Competitive Intensity
7.6-Industry Life Cycle
7.7-Competition - Business Plan Tie In
7.8-Business Plan Assignment - Competition
8-EXTERNAL STRATEGIC ANALYSIS - Industry, Markets and Competition
12
8.1-Section Introduction: Industry, Markets and Competition
8.2-What do we mean by External Strategic Analysis
8.3-How Does Industry Analysis Help?
8.4-Conducting PEST or Broad Factors External Analysis
8.5-What are the Business and Funding Life Cycles?
8.6-Value Chains: Connecting Companies to their External Environment
8.7-Addressing the Total Addressable Market (TAM)
8.8-Market Segmentation: Choosing Customers
8.9-Bargaining Power of Suppliers
8.10-Bargaining Power of Customers/Buyers
8.11-Business Plan: Industry, Markets and Competition
8.12-Business Plan Assignment: Industry, Markets and Competition
9-INTERNAL STRATEGIC ANALYSIS - Operations and Customer Management
10
9.1-Section Introduction - Operations and Customer Management
9.2-What are Business Operations?
9.3-Strategic Analysis with the Business Model Canvas
9.4-How can Corporate Structure impact Strategy?
9.5-Organisational Development
9.6-Reviewing the Operations of the Firm
9.7-Click and Mortar - Online meets Offline
9.8-eCommerce Business Models
9.9-Internal Strategic Analysis - Business Plan Tie In
9.10-Business Plan Assignment - Internal Operations
10-Six Minute Strategist SWOT Assignment
2
10.1-Section Introduction: Six Minute Strategist SWOT Assignment
10.2-Six Minute Strategist SWOT Assignment
11-CUSTOMER VALUE PROPOSITION
10
11.1-Section Introduction: Customer Value Proposition
11.2-Understanding The Customer Value Proposition
11.3-Positioning Your Firm in the Market
11.4-What do we mean by a Profit Model?
11.5-Hax's Delta Model
11.6-Switching Costs and Customer Strategy
11.7-Managing the Customer Experience
11.8-What is the Customer Journey?
11.9-Customers, Customer Value and the Business Plan
11.10-Business Plan Assignment - Customers
12-SALES AND MARKETING STRATEGY
10
12.1-Section Introduction: Sales and Marketing
12.2-The 5 Ps of Marketing
12.3-How Can You Plan Your Marketing?
12.4-Push Marketing Strategy
12.5-Pull Marketing Strategy
12.6-Understanding AIDA
12.7-Progressive Sequence of 9 Agreements
12.8-Pricing Strategies
12.9-Sales and Marketing in the Business Plan
12.10-Business Plan Assignment - Sales and Marketing
13-DIGITAL BUSINESS STRATEGY TRANSFORMATION
11
13.1-Section Introduction: Digital Business Strategy Transformation
13.2-Why Do You Need A Digital Strategy Blueprint?
13.3-What Skills and Assets do you need to be a Digital Entrepreneur?
13.4-Digital Strategy Blueprint Overview
13.5-Digital Strategy - Customer Centric Transformation
13.6-Digital Strategy - Customer Experience Transformation
13.7-Digital Strategy - Customer Channel Transformation
13.8-Digital Strategy - Customer Engagement Transformation
13.9-Digital Strategy - Digital Skills Transformation
13.10-Digital Strategy - Tools and Resources
13.11-Digital Business Blueprint Assignment - Design Your Digital Business Strategy
14-FINANCE - Understanding Financial Statements
10
14.1-Section Introduction: Understanding Financial Statements
14.2-Overview of Financial Statements
14.3-GAAP: Accruals vs Cash Accounting
14.4-Income Statement or Profit and Loss Account
14.5-Introduction to the Balance Sheet
14.6-Cash Flow Statement
14.7-Cash Flow Metrics Explained
14.8-Case Study - Apple Financial Statements
14.9-Financial Statements in the Business Plan
14.10-Business Plan Assignment - Financial Statements
15-FINANCE: Strategic Financial Analysis
6
15.1-Section Introduction: Strategic Financial Analysis
15.2-What is Financial Analysis?
15.3-Income Statement Profitability Ratios
15.4-Balance Sheet Ratio Analysis
15.5-Cash Flow Statement Analysis
15.6-Valuation Ratios
16-FINANCE: Financial Analysis - Case Study and Assignment
7
16.1-Section Introduction: Financial Analysis - Case Study and Assignment
16.2-Case Study Assignments Apple Inc Financial Analysis
16.3-Apple Inc Financial Analysis - Solution
16.4-Discussion of Measurements of Growth Analysis
16.5-Discussion of Measures of Profitability Analysis
16.6-Discussion of Trading Performance Analysis
16.7-Discussion of Working Capital (Liquidity and Efficiency) Analysis
17-Future Business Strategy Analyser Assignment
2
17.1-Section Introduction: Future Business Strategy Analyser Assignment
17.2-Future Business Strategy Analysers Assignment
18-GOAL SETTING AND FINANCIAL PERFORMANCE
9
18.1-Section Introduction: Goal Setting and Performance Management
18.2-Introduction to Goal Setting
18.3-What do we mean by SMART Goals?
18.4-Key Performance Indicators
18.5-Strategic Dashboards
18.6-Corporate Performance Management
18.7-Objectives and Key Results
18.8-Year Over Year Performance
18.9-Business Plan Assignment - Corporate Reporting
19-BUSINESS FUNDAMENTALS: GROWTH STRATEGIES
10
19.1-Section Introduction: Growth Strategies
19.2-Organic vs Inorganic
19.3-The Advantage of First Mover Advantage
19.4-The Importance of Scalability
19.5-Merger and Acquisitions Growth Strategies
19.6-Buy and Build Growth Strategy
19.7-Negative Growth- Company Recovery Strategies
19.8-Post Coronavirus Strategies
19.9-Growth Strategies Business Plan Tie In
19.10-Growth Strategy Assignment
20-VALUATION FUNDING, EXITS AND RETURNS
12
20.1-Section Introduction: Valuation, Funding, Exits and Returns
20.2-Valuation and Funding - A Consequence of our Business Strategy
20.3-How to Value a Company
20.4-Sources of Equity Funding
20.5-What is a Pre-Money Valuation?
20.6-How to Create a Pitch Deck for Investors
20.7-Sources and Uses of Funds in the Business Plan
20.8-What is a Cap Table?
20.9-Exit Strategies and Returns
20.10-Transaction Cost Management
20.11-Business Plan Assignment - Funding, Exits and Returns
20.12-Business Plan Assignment - Returns and Exit
21-RISK ASSESSMENT
3
21.1-Section Introduction: Risk Assessment
21.2-Risk Assessment - Strategic Plan Summary
21.3-Business Plan Assignment - Risks Assessment
22-BUSINESS PLAN SYNTHESIS
13
22.1-Section Introduction: Business Plan Synthesis
22.2-Business Plan Synthesis
22.3-Business Plan - Executive Summary
22.4-Business Plan - History and Background
22.5-Business Plan - Management Summary
22.6-Business Plan Appendicies
22.7-Key Questions Check List
22.8-Business Plan - Audience Targetting
22.9-Business Plan Refinement: Types of Businesses
22.10-Business Plan Assignment - History and Background
22.11-Business Plan Assignment - Management
22.12-Business Plan Assignment - Appendices
22.13-Business Plan Assignment - Executive Summary
23-Summary and Wrap Up
2
23.1-Summary and Wrap Up
23.2-Bonus Lecture - Learn more from us