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Description

Serve your customers, grow your business, make a difference.
This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.
Seth Godin writes the most popular marketing blog in the world, is the author of the bestselling marketing books of our generation, and is known for his live talks and online teaching. For the first time ever, highlights from his four months' long group Seminar are now available as a self-paced solo course.
There are plenty of people who can teach you shortcuts and fast tactics.
This is a course for people who are truly willing to understand instead.
A course for people who would rather do it right than hustle and hassle people.
Once you work your way through the more than 45 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. This video-highlights course includes all the lessons, but not the case studies or discussions.
More than 15,000 people have worked together learning from Godin's Marketing Seminar, but you might prefer the solitude and adjustable pace of a solo course. If that's what you're looking for, this is a great place to begin.
Here's what marketing legend Jay Levinson had to say about Seth:
Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin.
Isn't it time you did it right the first time?
Who this course is for:
Freelancers
Entrepreneurs
Change agents
Organizers
Brand managers
CEOs
Anyone who wants to make an impact

What you'll learn

You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.

You'll understand that marketing is not the same as advertising.

You'll be able to focus on changing your product or service so that "marketing" it feels easy.

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
3
1.1-What change are you trying to make?
1.2-Who are you trying to change?
1.3-What promise are you making?
2-Empathy and positioning
5
2.1-Empathy is at the heart of marketing
2.2-Postioning (pat 1)
2.3-Positioning (part 2)
2.4-Positioning (part 3)
2.5-Positioning example (chocolate)
3-Using a bigger canvas
4
3.1-What do people want?
3.2-Always Be Testing
3.3-If you had to charge 10x
3.4-Market Research and its perils
4-Smallest Viable Market
3
4.1-Worldviews and personas
4.2-Why don't people choose you?
4.3-People like us (do things like this)
5-Tension, trust and forward motion
4
5.1-Trust and tension
5.2-Status roles
5.3-Dreams and desires
5.4-What we want (and how we get it)
6-Plans, words and some tactics
2
6.1-The Modern Marketing Plan
6.2-What's a brand? A logo?
7-Pricing and awareness
3
7.1-Pricing as a marketing tool
7.2-And what about 'free'?
7.3-(Good) marketing doesn't cost anything
8-Reciprocity and stories
5
8.1-Reciprocity
8.2-Storytelling (part 1) A shorthand
8.3-Storytelling (part 2) Symbols
8.4-Storytelling (part 3) Reminders
8.5-The Purple Cow
9-MASTER CLASS: A host of tactics and insights
15
9.1-PR vs. Publicity
9.2-Permission Marketing
9.3-Tribes
9.4-Inverting the first rule of Fight Club
9.5-Unleashing the Ideavirus
9.6-Rogers' Curve of Adoption
9.7-Crossing the chasm (the flaw in Rogers' curve)
9.8-The Long Tail
9.9-Understanding the funnel
9.10-Mindfulness in marketing
9.11-Brand or direct marketing?
9.12-Spending money on direct or brand
9.13-Frequency
9.14-Your elevator pitch
9.15-Naming and semiotics
10-Wrapping up
3
10.1-Forward motion and impresarios, part 1
10.2-Forward motion part 2
10.3-Behavioral Economics
11-More materials
1
11.1-(and) A case study