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Description

== As of March 2024 ==
From 14,066 students —> 2,148 secured jobs as Product Managers —> at Google, Amazon, Myntra, Facebook, Microsoft, Flipkart, Ola & more
Students reported improved confidence to…
Succeed in their current product role—> +137%
Systematically build the right skills —> +137%
Make good career decisions —> +71%
Navigate the jobs downturn —> 62%
As you consider my course, I suggest
asking yourself these question
s.
== Do I want to become a Product Manager? ==
The Product Manager role is one of
the most promising and highest-paying careers
today, offering an opportunity to dramatically improve your career and quality of life.
Check out some data that shows that becoming a Product Manager is a great opportunity for you:
Google Search Trends shows an
87% increase
in searches for "Product Management" worldwide, with a particularly strong interest in countries such as United States, India & Singapore.
Glassdoor indicates Product Manager is one of the
highest-paying entry level jobs
,

with an average
of +$110,000
per year.
LinkedIn included
Product Manage
r in its
2023 Fastest Growing Jobs
list.
== How is this course different? ==
Product Management A-Z is primarily a 
Learn By Doing
course. We pair all theory with
real-world exercises
that demonstrate how successful teams build Products so you can apply that knowledge immediately.
How do todays most successful technology companies such as Amazon and Google design, develop and deliver products that have won the loyalty of customers from around the world?
Perhaps surprisingly, they do it very differently than the vast majority of tech companies.
Product Management A-Z shows you how to build and deliver technology products that your customers will love. And that will work for your business.
== What will I get from this course ==
1. I’ll show you
why 95 % of product teams struggle
with their product initiatives and what the
top performing 5 % do differently
to achieve success
2. You’ll gain an in-depth understanding of modern Product Management practices, including frameworks and best practices for
De-risking product initiatives (dual-track development)
Strategy formulation (e.g. Kano Model)
Goal Setting (Objectives & Key Results)
Product Discovery (ICE, Experiment Boards, etc)
Goal-Directed Design (Rapid Prototyping, Sketching, etc)
Agile Development (Scrum)
Measurement (Analytic frameworks, OMTM)
Career Development (Bullet Journal, Story Telling, etc)
3. The course lectures are accompanied by
a workbook that includes
+
30 practical exercises
to bridge the gap between the theory and real-world practices.
== Why learn Modern Product Management?

==
The demand for Product Management is growing rapidly. In fact,
LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth.
More and more companies are finally figuring out how important this discipline and this role is to their success.
But
Product Management practices
are also
widely misunderstood
, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers.
In a field where so many teams follow
counter-productive practices
, copying others won't work.
== Don't Imitate. Understand. ==
This course will teach you the underlying values and principles of Product Management. And the practical portion will showcase how successful teams build products using approaches that minimize risk and maximize customer delight.
If you're seeking a job in Product Management or trying to transition into a new career, this course will help prepare you for success. You'll be able to identify and avoid unproductive workplace practices, and confidently use the latest Product Management tools and techniques that are so essential to success.
And if you work as a Product Manager in the software development space, this course will accelerate your career and open new doors.
== What if I want a refund? ==
If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course.
This course has a
30-day money-back guarantee policy
!
No questions asked!
There is
no risk for you
!
What are you waiting for?
Join now
and take a step further into becoming a Product Manager and uplift your career!
==What are students saying? ==
Here is a small preview of what my students have reported.
I simply loved the training with in-depth focus on real time case study and end to end experience of the product life cycle with technology know-how too. I feel more confident to face the interview and the work culture in a product based firm. Thanks a million Raj. You made the whole course sound so exciting and look forward to.
[Sheela Nunce - Product Manager @ Verizon]
I'm working as a product owner in tech company and in the same time I have a startup on very early stage, so a lot of things covered in this course are very relevant to my experience or my needs, so I see so much value in this course, that I'm giving 5 stars.
[Mikhail Rud - Director of Product @ Zelp]
Course material is very well organized. Using a practical exercise the entire way through helps cement learning. Providing a template workbook and a filled out workbook create opportunities to learn from example and by doing. It also leaves initial template to work from in PM roles.
[Alexandra Difranco - Product Manager @ Amazon]
Amazing course structure. Really practical. Complete many courses on udemy but this one is the most practical course I have ever taken.
[Ankur Kazi - Product Manager @ Optus]
So far the course feels like a good fit. It has brought into the front burner all my previous skills and experiences into a fully functional path I didn't know exists.
Product Management feels like the right thing for me
[Akeem Raza - Engineer @ Cognizant]
REMEMBER… I'm so confident that you'll love this course that we're offering a FULL money-back guarantee for 30 days! So it's a complete no-brainer, sign up today with ZERO risk and EVERYTHING to gain.
So what are you waiting for? Click the buy now button and join the world's most complete course on Product Management.
Who this course is for:
Anyone looking to get a job in Product Management
Product Managers who want to advance their skillset
Anyone seeking to transition into product management
Entrepreneurs who want to realize their product vision

What you'll learn

Build any digital product from end to end

Create a culture of experimentation

Instrument actionable analytics into your product

Lead cross-functional product teams

Define a viable product strategy

Take a product or feature from idea to market

Achieve product-market fit

Design a user centric experience that delights customers

Get stakeholder buy-in

Land a Product Management job

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
22
1.1-Congratulations! You're Now a Product Manager
1.2-Get Course Slides
1.3-What Does a PM Do?
1.4-Meet Your Instructor
1.5-Join the Community
1.6-Important Message
1.7-What's a Product?
1.8-Improve Your Course Taking Experience With Q&A
1.9-Get Your Course Workbook
1.10-Exercise #1: Choose Your Product
1.11-Why Product Management is Broken
1.12-How Effective Product Teams Work
1.13-How the PM Role Varies
1.14-Exercise #2: What Kind of PM Will You Be?
1.15-Got Product Management Experience?
1.16-Empowered Product Teams
1.17-The Modern Product Designer
1.18-The Modern Product Developer
1.19-Product-Market Fit vs. Product Vision
1.20-Exercise #3: Create a Product Vision Board
1.21-Evaluating Your Product
1.22-Exercise #4: The Feature Audit
2---------------- Part 2: Strategy ---------------
1
2.1-What is Product Strategy?
3-The Problem Space
12
3.1-Exercise #5: Problem Space Definition
3.2-The Kano Model
3.3-Exercise #6: The Strategy Grid
3.4-Getting Product Strategy Right
3.5-Exercise #7: Problem Type Analysis
3.6-Expressing the Problem Space
3.7-Exercise #8: Timeless Problem Statements
3.8-Growing Market = New Companies
3.9-Exercise #9: Are you in a Growing Market?
3.10-The Extendable Brand
3.11-The Defensible Moat
3.12-Problem Space Summary
4-Goal Setting
12
4.1-Linking Strategy With Execution
4.2-OKR + Agile = Full Stack Agile
4.3-Introduction to OKRs
4.4-Exercise #10: Lets Practice Creating OKRs
4.5-What's an Initiative?
4.6-Why OKRs Work So Well
4.7-Exercise #11: Lets Set Our Product OKRs
4.8-Moonshot vs Roofshot OKRs
4.9-OKRs Are Not KPIs
4.10-How Do You Grade OKRs
4.11-Where do Insights Come From?
4.12-Exercise #12: Build Your Ideas Backlog
5-The Solution Space
9
5.1-What is a Business Model?
5.2-Exercise #13: Create Your Business Model Canvas
5.3-Validating Ideas
5.4-Exercise#14: Let's Evaluate Our Ideas
5.5-MVPs & MVFs
5.6-The MVP Matrix
5.7-Building Agile Roadmaps
5.8-Weaning Your Company Off Feature Roadmaps
5.9-Exercise #15: Create an Agile Roadmap
6---------------- Part 3: Discovery ---------------
1
6.1-What is Product Discovery?
7-Discovery Phases
17
7.1-Introduction
7.2-Exercise #16: Calculate Your ICE Scores
7.3-Phase 1: Creating Alignment
7.4-Phase 2: Researching User Problems
7.5-User Personas
7.6-Exercise #17: Create a Persona Prototype
7.7-Phase 3: Ideating Solutions
7.8-Exercise #18: Build an Experiment Board
7.9-The Customer Interview
7.10-The Concierge Technique
7.11-Customer Misbehavior
7.12-The Hack Day
7.13-Exercise #18b: Lets Interview a Customer
7.14-Phase 4: Creating Prototypes
7.15-Prototyping Techniques
7.16-Phase 5: Validating Your Ideas
7.17-Phase 6: Refinement
8-Discovery Techniques
4
8.1-Testing Usability
8.2-Testing Value
8.3-Testing Feasibility
8.4-Testing Business Viability
9---------------- Part 4: Design ---------------
2
9.1-The PM's Role in Design
9.2-Exercise #19: Critically Examine a Design
10-Design Fundamentals
9
10.1-Goal Directed Design
10.2-Rapid Prototyping
10.3-Exercise #20 Crazy 8s Sketching
10.4-Sketching & Paper Prototyping
10.5-Digital Prototyping
10.6-Exercise #21: Lets Create a Balsamiq Wireframe
10.7-Native Prototyping
10.8-Material Design & Flat Design
10.9-Exercise #22: Example of Skeumorphic design
11---------------- Part 5: Development ---------------
2
11.1-The World Before Agile
11.2-The Agile Manifesto
12-Scrum
23
12.1-What is Scrum?
12.2-A Typical Sprint Cycle
12.3-Exercise #23 Create a user story map
12.4-The Product Backlog
12.5-Characteristics of a Good Product Backlog
12.6-Backlog Grooming
12.7-How to Write Good User Stories
12.8-Exercise #24 Lets Write Some User Stories
12.9-Definition of Ready
12.10-Time Boxing Events
12.11-Running Sprint Planning
12.12-Exercise #25: Lets Create a Sprint Goal
12.13-Arranging The Team Space
12.14-Estimating Stories
12.15-Story Points
12.16-Estimating Stories Using Planning Poker
12.17-Sprint Planning
12.18-The Sprint Backlog
12.19-Daily Standup
12.20-The Definition of Done
12.21-Myth - The Sprint Review is a Demo
12.22-The Sprint Retrospective
12.23-Exercise #26: Lets Run a Sprint Retro
13---------------- Part 6: Measurement ---------------
1
13.1-Why do PMs need metrics?
14-Measurement Fundamentals
7
14.1-What Makes a Good Metric?
14.2-Key Concepts Every PM Should Know
14.3-Exercise #27: Lets Find Some Vanity Metrics
14.4-Analytics Frameworks
14.5-Finding the Right Metrics
14.6-Exercise #28: Find Your OMTM
14.7-Drawing a Line in the Sand
15---------------- Part 7: Career ---------------
1
15.1-Start With Why: Make Sure PM is Right For You
16-Building Your PM Muscles
7
16.1-Plan The How: 4 Common Paths into PM
16.2-Do the Job: Before Getting the Job
16.3-Develop The What: 7 Core Skills to Build
16.4-Exercise #29: Lets Create a Bullet Journal
16.5-Learn StoryTelling: The SCR Framework
16.6-Exercise #30: Lets Tell a Story Using the SCR Framework
16.7-Develop Leadership: Influence Without Authority
17---------------- Part 8: Technology ---------------
1
17.1-Introduction
18-Fundamentals
8
18.1-How Technical Should PMs be?
18.2-How the Internet Works
18.3-Client Side vs Server Side
18.4-Client Side Technologies: HTML, CSS & Javascript
18.5-Exercise #31: Chrome Dev Tools Crash Course
18.6-Programming Languages
18.7-Technology Alphabet Soup (IDEs, SDKs, APIs etc)
18.8-Technical Literacy #1: What Is Your Tech Stack?
19-Databases
8
19.1-SQL vs NoSQL Databases
19.2-Understanding Table Joins
19.3-Exercise #32: Learn Basic SQL in 15 minutes
19.4-Four Components of Databases
19.5-Centralized Vs Distributed Databases
19.6-Concurrency, Security & Optimization
19.7-Exercise #33: Google Docs Collaboration Challenges.
19.8-Technical Literacy #2: Get Access to Database(s)
20-APIs
9
20.1-What are APIs?
20.2-Why PMs Need APIs
20.3-Exposing Your Own APIs
20.4-Anatomy of an API
20.5-Exercise #34: Inspecting an API using Google DevTools
20.6-Technical Literacy #3: Review API documentation
20.7-API Architectures (REST vs SOAP)
20.8-Webhooks vs APIs
20.9-GraphQL
21-Congratulations!
1
21.1-Bonus Lecture