Product Management Fundamentals

Learn the relevant skills to get into the hottest role in tech today!
The most comprehensive and easy-to-understand introduction to Product Management, led by an Executive  Product Leader. Supplemented by quizzes, resources, and a course completion certificate.

A recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?
This e-learning course by the
Institute of Product Leadership
is a foundational course that demystifies the role. Starting from the very basics of 
“What is a product?”, 
the course curriculum introduces students to the 
productizing process
 and the skills and frameworks such as 
Market Analysis, Strategic Planning, Product Planning, Go to Market and Sales Enablement
 required to design, launch, and nurture a product. Students will also be introduced to the role and career path of a Product Manager and the 
business, technology and customer contexts
 a person needs to master to become a good Product Manager.
Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.
Who this course is for:
Professionals who want to get into Product Management
Aspiring Product Managers
Professionals working in Product Management Roles
Working professionals in services and product industry
Accidental Product Managers
Startup Founders & Cofounders who want to understand and implement Product management practice in their organization
Anyone & everyone who wants to understand about Product management