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Description

Lewis Carroll's timeless wisdom still holds true today: 'If you don't have a clear destination in mind, any path will lead you there.' In our modern world, where certainty is highly sought after in both business and life, charting one's course is not a straightforward endeavor. The SWOT analysis stands as a valuable starting point, offering greater confidence in our journey planning.
Yet, more often than not, SWOT remains underutilized, relegated to digital oblivion or forgotten in dusty filing cabinets. If this scenario feels familiar, then this course is tailor-made for you. This masterclass offers a fresh perspective on SWOT analysis, providing practical insights into conducting comprehensive environmental assessments that go beyond mere brainstorming.
The process doesn't end with inventorying internal and external factors. Instead, it equips you with the skills to formulate effective strategies based on SWOT analysis outcomes. These strategies help transform weaknesses into strengths and leverage those strengths to seize opportunities or tackle threats. These identified strategies, in turn, serve as a framework for defining actionable goals and objectives aimed at creating a brighter future.
This masterclass also guides you through a real-life case study, allowing you to experience these concepts in a simulated environment. In essence, this masterclass offers a proven recipe to elevate your knowledge and practical skills in SWOT analysis, setting you apart from the ordinary.
Who this course is for:
Any person pursuing personal, professional, or business advancement and progress

What you'll learn

The significance and position of SWOT analysis in the realm of business planning

Populating the SWOT using appropriate techniques

Utilizing SWOT analysis for strategy formulation and implementation

Establishing goals and objectives to drive strategy

Executing and overseeing initiatives for sustainable growth and advancement

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Welcome to the Masterclass
2
1.1-Course Overview
1.2-SWOT Introduction
2-SWOT Basics
2
2.1-SWOT Components
2.2-SWOT Context
3-Conducting an Environmental Assessment
4
3.1-Environmental Scan
3.2-Internal Scan
3.3-External Scan
3.4-Calibrating the SWOT
4-Developing strategy, goals & objectives
2
4.1-Crafting Strategy
4.2-Defining Goals and Objectives
5-Case Study & Conclusion
4
5.1-Implementation and Monitoring & Evaluation
5.2-Case Study
5.3-Final Thoughts
5.4-Bonus Lecture