image
The Ultimate Drawing Course Beginner to Advanced...
$179
$79
image
User Experience Design Essentials - Adobe XD UI UX...
$179
$79
Total:
$659

Description

Want to learn product management but don't have 10+ hours to burn watching boring videos?
Consider taking my concise product management course!
I've compressed 10+ years of award-winning Product Management experience (NASA, Apple, Ticketmaster) into a condensed 5.5 hr course.
Learn the core skills
that make up the entire Product Management process, from
ideation
to
market research
to
wireframing
to
prototyping
to
user stories
to Product Management
leadership
. I designed this course to be easily understood by people who are new to Product Management.
In addition to mastering the core skills, you'll actively apply it by learning
popular Product Management tools like Workflowy, Axure, Pivotal Tracker
. You will get a chance to build out one of your own product ideas through 10 step-by-step exercises complete with working files and sample templates. At the end of the course, you'll have a product spec with a feature backlog, wireframes, and an interactive prototype.
Ever wonder how organizations like
Apple
,
NASA
, and
Ticketmaster
design their products? You will know after taking this course. You'll be getting a condensed knowledge transfer from a 10+ year Product Management veteran who has led teams at those prestigious organizations and has launched over a dozen products used by millions of users daily. You'll get a behind-the-scenes look at several real life examples of wildly successful products and learn the secret sauce.
Who this course is for:
"Accidental" Product Managers who want to succeed at their job
People who want to transition into a Product Management career
Entrepreneurs who want to learn the process on how to build a killer product
Jr. Product Managers who want to learn how to be irreplaceable at their job

What you'll learn

Learn core skills that make up the entire Product Management process. From ideation to market research to wireframing to prototyping to user stories to leadership.

Become an Agile Product Owner and learn how to use industry-standard tools like Pivotal Tracker, Axure, and Popplet

Discover the secret method behind how Apple creates laser-focused products

Build your product portfolio with 10 step-by-step exercises that will take your product idea from concept to spec

Get a behind-the-scenes look at case studies like the NASA app (over 10 million downloads) and Getaround ($0 to $200 million valuation in 5 years)

Analyze the market landscape, discover weaknesses in your competitors, spots trends that will hyper-grow your product

Quickly test and validate your product idea over a weekend

Effectively lead developers / designers and manage stakeholders

Hack the Product Management interview process and stand out from the competition

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction to Product Management
4
1.1-The Millionaire, the Beggar, and the Monk
1.2-Course Navigation Tips
1.3-Exercise: Start Brainstorming Ideas
1.4-Worksheet - Brainstorm Using Workflowy
2-The Product Development Process
4
2.1-The Product Life Cycle Part 1 - Development, Introduction, Growth
2.2-The Product Life Cycle Part 2 - Maturity, Decline
2.3-The Product Development Process
2.4-Waterfall vs Agile
3-How to Come Up with a Killer Product Idea
9
3.1-Recap of Section 2
3.2-Why Do Products Fail?
3.3-How to "Discover" Your Product
3.4-Learn the Tool - Needs, Features, Benefits Table
3.5-Exercise - Find the Problem and Identify the Pain
3.6-Worksheet - Find the Problem and Identify the Pain
3.7-Interview Your Users
3.8-Exercise - Interview Your Users
3.9-Worksheet - Interview Your Users
4-Finding a Market Fit
9
4.1-Recap of Section 3
4.2-Learn the Tool - Use SWOT Analysis to Understand the Market Landscape
4.3-Exercise - Do a SWOT Analysis on Dropbox
4.4-Worksheet - Do a SWOT Analysis on Dropbox
4.5-Compare Answers - Do a SWOT Analysis on Dropbox
4.6-How to Stand Out
4.7-Size the Market
4.8-Worksheet - Size the Market
4.9-Trends
5-Case Study - The NASA App
5
5.1-Recap of Section 4
5.2-The Birth of the NASA App
5.3-The Vision Deck
5.4-Driving Vision
5.5-Product Teardown
6-Building Empathy to Relate to Your Users
9
6.1-Recap of Section 5
6.2-Learn the Tool - Personas
6.3-Common Mistakes When Making Personas
6.4-Video Story as Personas
6.5-Exercise - Make a Persona
6.6-Worksheet - Make a Persona
6.7-Learn the Tool - Build Empathy by Making an Empathy Map
6.8-Exercise - Create an Empathy Map
6.9-Worksheet - Create an Empathy Map
7-Testing and Validating Your Product Idea
9
7.1-Recap of Section 6
7.2-Lean Product Design
7.3-Design Experiments
7.4-Test by Smoke Selling
7.5-Test by Making a Product Demo Video
7.6-Test by Using the Concierge Method
7.7-Don't Be Data-Driven, Be Data-Informed
7.8-Exercise - Test Your Product Hypothesis
7.9-Worksheet - Test Your Product Hypothesis
8-Shaping the Product
6
8.1-Recap of Section 7
8.2-How Apple Creates Laser-Focused Products
8.3-How to Create a Feature Backlog
8.4-Learn the Tool - Pivotal Tracker
8.5-Exercise - Create a Feature Backlog
8.6-Worksheet - Create a Feature Backlog Using Pivotal Tracker
9-How to Make Beautiful Wireframes
12
9.1-Recap of Section 8
9.2-Introduction to Wireframing
9.3-Worksheet - Download and Install Axure
9.4-Learn the Tool - How to Wireframe Using Axure - Part 1
9.5-Worksheet - How to Wireframe Using Axure - Part 1
9.6-Learn How to Save Time When Wireframing by Using Masters
9.7-Learn the Tool - How to Wireframe Using Axure - Part 2
9.8-Product Lab Worksheet - How to Wireframe Using Axure - Part 2
9.9-How to Use Wireframes and Prototypes Effectively
9.10-Make Your Product Super Intuitive Through User Testing
9.11-Exercise - Create an Interactive Prototype for Your Product Idea
9.12-Worksheet - Create an Interactive Prototype for Your Product Idea
10-How to Write Great User Stories
8
10.1-Recap of Section 9
10.2-Introduction to User Stories
10.3-What Are the Qualities of Great Stories?
10.4-Worksheet - Write User Stories for Your Product Idea
10.5-Prioritize Stories Using Assumption Testing
10.6-Prioritize Stories Using the MoSCoW method
10.7-Prioritize Stories Using the BUC method
10.8-Estimate and Size Stories
11-Product Management Leadership
5
11.1-Recap of Section 10
11.2-Introduction to Product Management Leadership
11.3-How to Lead Developers
11.4-How to Lead Designers
11.5-How to Manage Stakeholders
12-How to Get Multiple Product Management Job Offers
6
12.1-Recap of Section 11
12.2-What's the Process of Getting to the Job Offer?
12.3-Write a Killer Resume
12.4-Product Lab Exercise - Upgrade Your Resume
12.5-Product Lab Worksheet - Upgrade Your Resume
12.6-How to Ace a Product Management Interview
13-Bonus Section
1
13.1-Bonus Lecture: What's Next for You?