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Description

The Painless Negotiation
is an interactive course that addresses one of the critical pressure points in closing any B2B Deal - and that is the "Negotiation." Throughout the course you will be applying new concepts to
YOUR real Negotiation
.
Too often we view the Negotiation as a single event that occurs when we are "across the table" from the Customer (perhaps Procurement), when in reality we should have been Negotiating throughout the entire sales campaign. To make matters worse, we are typically not prepared to negotiate and this "event" is happening late in the sales cycle in a "crisis mode." These are two things that Procurement Professionals are counting on and will exploit to their advantage. This often results in long drawn out negotiations that are painful at best, but usually result in bad Deals and/or slipped Deals.
In this course, you will learn how to:
Identify the four
Common Negotiation Mistakes
(and how to avoid them)
Ensure you are aiming at a
Great Deal
for yourself and the Customer (after all, who wants an average Deal?)
Manage the always challenging
Internal Negotiation
within your Company (it's often the toughest part)
Determine which side really has the
Power
in any Negotiation (so you don't give too much away)
Set up the ""
Right Negotiation
" (it's always easier to negotiate when you're negotiating the right things)
Negotiate the "
Right Way
" (increases the odds of closing a Great Deal and solidifies the long-term relationship)
Develop a Negotiation Plan and manage
Customer Negotiation Tactics
(you know they're coming, so why not be ready for them?)
As you learn and apply these concepts your understanding of how to better sell and position deals will also increase.  And closing more deals, closing them faster and making them better deals is what makes the most successful salespeople!
Who this course is for:
My target students are interested in advancing their sales and professional careers by learning to become competent negotiators - particularly when negotiating with customer’s purchasing or procurement departments.

What you'll learn

Identify and avoid the four common negotiating mistakes.

Develop and target a Great Deal that is the right deal for both you and the customer.

Identify and analyze the customer Alternative you are negotiating against.

Determine which side has the power, who really needs the deal, and whether you can win the business.

Develop a Negotiation Plan that Anchors on the “right negotiation.”

Negotiate the “right way” to effectively manage customer negotiation tactics and keep the value in the deal for your company.

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
5
1.1-Introduction and Hello!
1.2-[DOWNLOAD] Your Course Workbook
1.3-Activity: Choose Your Live Sales Negotiation
1.4-Four Common Negotiation Mistakes
1.5-The Three Key Concepts of B2B Negotiations
2-Are We Aiming at the Right Deal?
4
2.1-What Do We Sell?
2.2-Customer Outcomes
2.3-Connecting the Dots: Turning Outcomes Into Deals
2.4-Activity: Pursuing Your "Right Deal"
3-Aiming for a Great Deal
4
3.1-What is a Great Deal?
3.2-Activity: Constructing Your Great Deal
3.3-The Internal Negotiation
3.4-Activity: Insights from Your Great Deal
4-Who Has the Power?
5
4.1-What Are We Negotiating Against?
4.2-The Impacts of No Deal
4.3-Activity: Determining Each Side's Alternative
4.4-Analyzing Each Side's Alternative
4.5-Activity: Who Has the Power in Your Negotiation?
5-Having the Right Negotiation
4
5.1-What Are Negotiation Anchors?
5.2-Managing Customer Anchors
5.3-Using Anchors To Our Advantage
5.4-Activity: Having Your Right Negotiation
6-Negotiating the Right Way
4
6.1-Four Simple Rules for Negotiations
6.2-Negotiation Tactics and How to Manage Them
6.3-Activity: Your Negotiation Plan
6.4-The One Objection We Should Always Expect
7-Conclusion
1
7.1-Thanks for taking this course!