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Description

Learn how to use Google Analytics from an award-winning Digital Marketing agency owner.
UPDATED FOR 2024:
This course has just been updated and is based on the new version of Google Analytics called
GA4
.
Google Analytics is the
most popular Web Analytics tool
in the world and is installed on at least 10 million websites!
This course will teach you how to use the tool to measure and improve your websites performance.
Inside the course, you’ll learn:
What Google Analytics is and Why It’s so Important
The Two Different types of Google Analytics Accounts You Can Have
How To Set Up A Google Analytics Account & Install The Tracking Code On your website
Learn how to get access to a real demo account with data you can play around with
Find out the answers to the most commonly asked questions people typically have like:
How To Find Out How Much Traffic Your Website Gets
How To Find Out What Country Your Traffic Is Coming From
How To Find Out What Pages Are The Most Popular On Your Website
How To Find Out What Sources & Channels Send You The Highest Quality Traffic
How to Track Results From Specific Marketing Activities
Expand your knowledge even further and you’ll learn:
How to Segment Your Data To Discover Unique business Insights
How to Set Up Custom Dashboards
How to Set Up Goals To Measure Your Businesses Success
How to Set Up Ecommerce Tracking
How to Set Up Event Tracking
and so much more!
Fact
:
Google Analytics is used by:
64% of the Top 500 US Retailers
45% of Fortune 500 companies,
55.9% of the top 1 million domains.
If you're serious about any form of Digital Marketing then Google Analytics is your best friend.
MONEY-BACK GUARANTEE
Before we go any further, let us just say, I don’t want you to be disappointed.
If you don’t like this course for any reason, you can get a full refund in the first 30 days, which is backed by Udemy’s 30-day guarantee, with no questions asked!
This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.
Invest in your business today and never look back.
Enrol now.
Who this course is for:
Digital Marketers
Business Owners
Anyone who would like to learn how to use Google Analytics to measure and improve their websites performance

What you'll learn

Learn how to use Google Analytics to measure and Improve your websites performance

Learn how to set up goals to measure your businesses success

Learn how to track results from specific marketing activities

Learn how to segment your data to discover unique business Insights

Learn how to set up Ecommerce tracking

Learn how to set up event tracking

Learn how how to find out what sources and channels send you the highest quality traffic

Learn how how to find out what pages are the most popular on your website

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction
2
1.1-Introduction
1.2-Start Here: Read Me Before You Start
2-What To Expect From This Course
2
2.1-What To Expect From This Course
2.2-Learn What Everything Means
3-The Basics + Set Up
9
3.1-What We're Going To Cover In This Section
3.2-What is Google Analytics and Why Is It Important?
3.3-How To Set Up A Google Analytics Account & Install The Tracking Code
3.4-How To Upgrade Your Existing Google Analytics Account to GA4
3.5-How To Install The Tracking Code On Shopfiy, Wix etc.
3.6-How to Prevent Inflating Your Traffic Data
3.7-How To Access The Demo Content
3.8-Google Analytics Dashboard Walkthrough
3.9-The Basics + Set Up - Word Track
4-Analyzing The Data
9
4.1-What We're Going To Cover In This Section
4.2-How To Find Out How Much Traffic Your Website Gets
4.3-How To Find Out What Country Your Traffic Is Coming From
4.4-How To Find Out What Pages Are The Most Popular On Your Website
4.5-Learn Who Your Visitors Are - Demographics Reports
4.6-How To Find Out What Sources & Channels Send You The Highest Quality Traffic
4.7-Real Time Reports - How To Measure Marketing Performances Live
4.8-Analyzing DAU, WAU and MAU
4.9-Analyzing The Data - Word Track
5-Google Analytics Dynamics
5
5.1-What We're Going To Cover In This Section
5.2-Be The First To Know - Setting Up Custom Alerts (Traffic Spikes and Drops)
5.3-How To Add Users Onto Your Google Analytics Account (For Clients & Agencies)
5.4-How to Link Your Google Ads Accounts to Google Analytics
5.5-Google Analytics Dynamics - Word Track
6-Goal Setting & Tracking
6
6.1-What We're Going To Cover In This Section
6.2-Events And Conversions
6.3-How To Track Form Submissions
6.4-How To Track Phone Calls
6.5-How To Track Results From Specific Marketing Activities - Campaign Tagging
6.6-Goal Setting & Tracking - Word Track
7-Conclusion
1
7.1-Conclusion.. goodbye for now
8-What Next?
1
8.1-Bonus Lecture