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Description

The most complete course you'll find on Product Management with practical case studies, 35 Live Case Hand-on Exercises & Quizzes. The course is built with inputs from product managers working at top tech firms (Google, Adobe, Amazon and many more).
You'll learn about the entire skillsets, tools and processes used in building and managing great products. 
There’s never been more exciting time to pursue a career in Product Management. Technology is all around you and Tech companies are booming with more access to venture capital than ever before and have successfully demonstrated how to build a sustainable business and develop a strong ecosystem around them.
Naturally, many of us have this question of  – 
“How to learn the skills of Product Management & How to get into Product domain?”
This course answers all your doubt. From ideation to market research, to validating your ideas and developing UX & designing wireframes and mockups and finally writing user stories, managing development processes and growing your product. This course has everything covered plus guide on cracking PM Interview.
You'll find this course as a one stop shop for all the learning needs for -
an entrepreneur struggling with Product Development processes or
someone who has an idea and doesn't know how or where to start or
someone who wants to take up Product Management as a career or transition into Product role or
someone who is an product manager and want to excel in this domain. 
Students aren't required to know anything beforehand - the course covers the fundamentals and how to apply them; as well as, how to develop advanced skills for and finally how to prepare to get a job as a Product Manager.
Your Instructor -
Vaibhav Gupta is a Tech Entrepreneur and a Product & Growth Specialist. He has an extensive product experience and has worked on Enterprise as well as Consumer based products. He Heads Product for Tech-Logistics Startup as well as is responsible for Product Innovation at Monotype. His experience in product management spans several industries and development models where he has been engaged with E-Commerce majors, Technology Consulting and consulted various startups.
Who this course is for:
1. Anyone wanting to become a Product Manager
2. Anyone wanting to transition into Product Domain.
3. Entrepreneurs who want to learn & improve product development for their startup.
4. If you have an idea about a Product and don't know where to start.
5. Current Product Managers who want to learn further and excel in Product Management domain.

What you'll learn

Understand what is Product Management? The role & responsibilities of a Product manager.

Understand how to come up with product idea & validate the idea.

Conduct user research and structure findings into Product insights - Personas & Journey Mappings

Define an MVP, Develop experiments & prototyping technique to validate your hypothesis.

Understand principles behind designing a great Product. Create wireframes & Mockups.

Develop Roadmap, Understand Agile Methodologies & Manage Product Development Cycle.

Create specs & user stories for product developments.

Conducting Design Sprints & Usability Testing

Understand metrics frameworks and what metrics to track.

Develop Growth Model & Understand how to grow your product.

Understand Technology & Software Dev Terminologies

How to prepare for Product Management Interview - Resources, Sample Question & Answers

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction to Product Management
4
1.1-Course Intro
1.2-What is Product Management & What does a PM do?
1.3-Quick Quiz - Section 1
1.4-(Warm-Up) Case Exercise - Compare Hotel Booking Apps
2-Market Understanding
5
2.1-Market Understanding & Idea Validation - Competitive Analysis
2.2-Quick Quiz - Chapter 3
2.3-Case Exercise [G-Suite] - Conducting Competitive Analysis
2.4-Market Estimation & Go/No-Go for Idea
2.5-Quick Quiz - Chapter 4
3-All about User Research
7
3.1-How to conduct user research
3.2-Quick Quiz - Chapter 5
3.3-Live Case Exercise [Financial Planning App] - Calculating Sample Size
3.4-Case Exercise [Dating App] - Conducting User Research
3.5-Product Artefacts - Personas & Mapping
3.6-Case Exercise [Dating App] - Creating User Persona
3.7-Case Exercise [Dating App] - Creating User Journey Mapping
4-Idea to MVP
3
4.1-What is a Minimum Viable Product (MVP) and how to define one?
4.2-Running MVP Experiments - Case Study
4.3-Case Exercise [Practo - Doctor Search Platform] - Defining an MVP
5-Designing a Product
8
5.1-Fundamentals of Product Design
5.2-Case Exercise [Booking.com] - Creating Information Architecture
5.3-Case Exercise [Education Institution Website] - Visual Design Assessment
5.4-Design Sprint - What & How?
5.5-Usability Testing
5.6-Quick Quiz - Usability Testing
5.7-Case Exercise [News Editorial App] - Idea to Design to Prototype
5.8-Case Exercise [To Do Task Management] - Idea to Design to Prototype
6-Product Development
8
6.1-Epics & User-Stories : Building blocks of a Product
6.2-Case Exercise [News Editorial App] - Epics & User Stories
6.3-How to create Product Roadmaps, Backlog & PRD
6.4-Case Exercise [Food Delivery App Referral] - Developing Product Requirement Doc
6.5-Feature Prioritization
6.6-Case Exercise [Flight Booking App] - Prioritization practice
6.7-Managing Product Development
6.8-Quick Quiz - Product Development
7-Product Growth (Deep Dive on Metrics)
5
7.1-Understanding Product Metrics
7.2-Quick Quiz - Product Metrics
7.3-Case Exercise [SaaS Startup] - Metric Dashboard
7.4-Product Growth Model
7.5-Case Exercise [Shutterstock] - Product Growth Model & Metrics that matters
8-Everything on A/B Testing
2
8.1-A/B Testing - What & How (Walk-Through of Google Optimize)
8.2-Quick Quiz - A-B Testing
9-Full Product Life Cycle - Live Case Study
11
9.1-[Live Case] Exercise - Competitive Landscape Analysis
9.2-[Live Case] Exercise - Market Sizing
9.3-[Live Case] Exercise - Conducting User Research
9.4-[Live Case] Exercise - Creating Persona & Journey Mapping
9.5-[Live Case] Exercise - App flow / Information Architecture
9.6-[Live Case] Exercise - Epics & User Story
9.7-[Live Case] Exercise - Prioritizing & Defining MVP
9.8-[Live Case] Exercise - Design (Wireframe/Mock-Ups) & User Testing
9.9-[Live Case] Exercise - Product Development
9.10-[Live Case] Exercise - Product Metrics & Growth Ideas
9.11-[Live Case] Exercise - Product Growth (North Star Metrics)
10-Understanding Tech Terminologies for PM
1
10.1-Tech Terminologies a PM should know
11-Resources: Get Job as Product Manager
8
11.1-Path to become a Product Manager
11.2-How to answer Product Interview Questions
11.3-Mock Product Interview - Answering Product Design Qs
11.4-Preparing for PM Interview - About Me & Behavioural Questions
11.5-Preparing for PM Interview - Product Questions
11.6-Preparing for PM Interview - Case Interviews
11.7-Exercise - Creating User Journey Mapping
11.8-Supplementary Learning - List of Product Interview Questions with Answers
12-Supplementary Learning
2
12.1-Case Study Airbnb - Importance of MVP for product launch
12.2-Case Study : Paytm - Identifying customer needs