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Description

Are you new to product management and looking to launch your own product or build a successful career in this field? Struggling to figure out where to start?
This comprehensive course is designed specifically for beginners like you. You'll learn everything you need to know to take your product skills to the next level and launch successful products with confidence.
In this course, you will:
Discover how to develop a product strategy that meets your customers' needs
Step-by-step, learn the product management process, from ideation to launch
Gain a solid understanding of the essential product management techniques and best practices
Learn how to work effectively with cross-functional teams and communicate with stakeholders
Explore the key metrics for measuring product success and making data-driven decisions
Why is this course different?
This course is designed specifically for product managers, offering a beginner-friendly and easy-to-understand approach to product management.
It covers all the key aspects of product management, from ideation to launch, providing a comprehensive understanding of the field
It's hands-on and practical, with real-world examples and activities that allow you to put your learning into practice
It's taught by industry expert with years of experience in product management, giving you access to the latest best practices and insights.
Take your first step towards a successful product management career.
Enroll now and discover how to go from Zero to Hero in product management!
See you inside the course!!
Who this course is for:
Non-technical product managers who are looking to improve their product management skills and knowledge
Individuals who are just starting out in the product management field or have limited experience and are looking to gain a comprehensive understanding of the product management process

What you'll learn

Discover market trends and customer needs through research and analysis

Master the process of defining product vision and road mapping

Develop skills in prioritizing and making informed product decisions

Implement effective go-to-market strategies for product launch

Determine appropriate pricing strategies and tactics.

Analyze competitors and assess market gaps

Execute successful stakeholder management and collaboration techniques

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Introduction to Non-Technical Product Management
10
1.1-Introduction
1.2-What is Product Management & Who is a Product Manager?
1.3-Course Resources
1.4-You've reached your first milestone!
1.5-Typical day of a Product Manager
1.6-Technical vs Non-Technical Product Management
1.7-Role & Responsibilities of a Product Manager
1.8-Skills and Qualifications required for a Product Manager
1.9-Practice Exercise
1.10-Time to check your understanding of what you've learned so far!
2-Product Lifecycle
6
2.1-Introduction to Product Life cycle
2.2-Product Life cycle: Example
2.3-Identifying Product Life Cycle Stage
2.4-Product Life Cycle: Challenges
2.5-Practice Activity
2.6-Time to check your understanding of Product Life Cycle!
3-Product Management Process
9
3.1-Idea Generation
3.2-Product Planning
3.3-Product Planning: Example
3.4-Product Development
3.5-Product Launch
3.6-Product Management
3.7-Marketing & Sales
3.8-Practice Activity
3.9-Time to check your understanding of Product Management Process!
4-Market Research & Product Vision
7
4.1-Primary & Secondary Market Research
4.2-Market Research: Example
4.3-Quiz Time!
4.4-User Personas
4.5-Product Vision
4.6-Practice Activity
4.7-Time to check your understanding of Market Research & Product Vision
5-Product Tracking & Iterative Improvement
13
5.1-Introduction to Product Performance Metrics & Iterative Improvement
5.2-Types of Performance Metrics
5.3-Usage Metrics: Retention Rate
5.4-Adoption Metrics: Activation Rate & Churn Rate
5.5-Engagement Metrics: Click Through Rate(CTR) & Bounce Rate
5.6-Customer Acquisition Cost & Customer Lifetime Value
5.7-Satisfaction Metrics: Net Promoter Score (NPS)
5.8-Quality Metrics: Response Time
5.9-List of Product Performance Metrics
5.10-Product Update or Refresh
5.11-Competition Benchmarking
5.12-Practice Activity
5.13-Time to check your understanding of Product Tracking & Iterative Improvement!
6-Product Financials & Profitability
8
6.1-Product Financials & Profitability
6.2-Profit & Loss Statement
6.3-Cost Benefit Analysis
6.4-Cost & Benefit Analysis: Example
6.5-Time Value of Money Concept
6.6-Product Profitability
6.7-Practice Activity
6.8-Time to check your understanding of Product Financials & Profitability!
7-Product Sales & Marketing
9
7.1-Introduction to product Sales & Marketing
7.2-Product Advertising
7.3-Product Pricing
7.4-Product Go to Market Strategy
7.5-Product Sales Strategy
7.6-Product Sales & Promotions
7.7-Product Public Relations
7.8-Practice Activity
7.9-Time to check your understanding of Product Sales & Marketing
8-Managing Product Stakeholders
5
8.1-Introduction to Effective Management of Stakeholders
8.2-Brand Marketing & Finance as Stakeholders
8.3-Legal Compliance, Operational Risk,Technology & Customer Service as Stakeholders
8.4-Practice Activity
8.5-Time to check your understanding of Stakeholder management
9-Leadership & People Management
5
9.1-Introduction to Leadership & People Management
9.2-Alignment with Senior Leadership
9.3-Product Ethics & Responsibility
9.4-Practice Activity
9.5-Time to check your understanding of Leadership and People management
10-Congratulations!
2
10.1-Final milestone it is!
10.2-About your certificate!